New: Digital Wallet Passes are now available on Google Wallet—giving all your customers instant recognition, seamless earning, and effortless redemption across any device.
Think about the last time you paid for something... Chances are, you didn't reach for your wallet—you double-clicked a button on your phone. Your customers are doing the same. And now, your loyalty program can be part of that tap-and-go moment.
With the launch of Google Wallet, Digital Wallet Passes are now available for all customers, powering:
• Faster checkouts: Instant customer recognition = no emails, no phone numbers, no friction.
• Increased customer attachment: Every sale is linked to the right customer, boosting data quality and loyalty engagement.
• Mobile-first experience: Give your customers a premium loyalty experience, on par with world-class brands.
It's the kind of frictionless experience customers expect, and it's already included in your Marsello subscription.
To enable Digital Wallet Passes, go to Customer Experience > Digital Wallet Passes in your Marsello account. Note: Brands still using the old Customer Portal will need to upgrade to access this feature.
👉 Already using Apple Wallet? Great news, you don’t need to lift a finger. Your Google Wallet pass is ready to go.