Bobbie Dogs' Loyalty Marketing

Bobbie Dogs is an online store for Wonder Dogs. The Bobbie Dogs team are passionate about helping owners ensure man's best friends' optimal health and happiness by providing high-quality dog treats and a colorful range of dog accessories in honor of all dogs and the impact they have on human lives.

Bobbie Dogs website homepage with a large banner image of a black and tan dog.

Bobbie Dogs have created a rewards program called 'The Wolf Pack', designed to suit their Wonder Dog brand and reward their returning customers. They've gone above and beyond with their branding by customizing their widget design and text, and making sure their program is easily accessible for their customers, with both links in both a nav list and a widget tab. 


Here's what we love about their marketing

Boosting customer loyalty

Bobbie Dogs are receiving customer feedback in their Shopify store and on social media, and the results are speaking for themselves. Not only do the Bobbie Dogs team respond where they can, showing their engagement with their customers, they are also building a strong network of loyal followers and increasing their trustworthiness to potentially new customers. Their customers are obviously happy with the Bobbie Dogs products and many promise to come back for more in the future, and these positives reviews look great to others considering shopping with Bobbie Dogs. The math is simple: great reviews + impressed potential customers = increased sales to new customers. 

3 5-star customer reviews left on Bobbie Dog's website

Bobbie Dogs also rewards their members bones (points) for eight different actions. They are aiming to:

  • Grow their social media following and engagement

  • Get more product reviews from customers that love their products

  • Build member relationships with birthday rewards

  • Keep their customers coming back

Bobbie Dogs have made it really easy for their customers to find their Wolf Pack program in their online store. As well as using a loyalty widget tab (Join the Pack), they've also added the Wolf Pack link to their store nav and footer, and created a loyalty program info page. Their branding integration doesn't stop at their widget too, they've also added adorable graphics to the loyalty program info page which makes it even easier for customers to learn about the program, what they will earn and what they can spend their bones on. Members can also easily check their points balances, earn points, and redeem rewards and the info page explains how.

Bobbie Dog's 'The Wolf Pack' loyalty program explainer page includes earning details and rewards information.

Visually, their widget is on brand with their logo, primary colors, and an image of their alpha dog, Bandit. Not only have they named their program, they have also customized their points label (ʻbones’) and updated their text to represent their brand's personality. Customers can easily recognize the Bobbie Dogs brand and trust that the loyalty program is up-to-date and store-specific. The branding and clever wording also helps customers to feel catered to and cared for.  With customizations such as these, customers feel better connected to the brand and can rest assured knowing that they will be afforded the same effort to communicate as has gone into creating a seamless shopping experience.

Pop-up widget that sits on Bobbie Dog's website homepage.

Make no bones about it, Bandit and the Bobbie Dogs team have a loyalty program worth a round of a-paws. (applause). They've invested the time to integrate their branding into their loyalty program, and they've created a program which is caters specifically to the needs of their customers – with a 100% customer satisfaction rating, the results are look great! 👍


Attracting new customers

Not only is their loyalty program geared to incentivising their members to share their brand, it also rewards direct referrals with loyalty members earning 100 'bones' for every friend who makes a purchase that the loyalty member re-'fur'-ed. By successfully referring a friend and simply liking the Bobbie Dogs facebook page, members have earned enough to redeem $10 credit towards their account. It's generous loyalty plans like this that keep customers coming back and entice new customers to join the fun.

What Bobbie Dogs has to say about The Wolf Pack

"The Wolf Pack helps us have a real connection with our customers and be more than just a shop to buy pet products. When they sign up to become a member and earn 'bones,' this grows our relationship with our customers and rewards repeat business. 

It also provides insight into our customers' buying and social behavior. We discover which social media channels they prefer, helping us to grow those channels in the right areas. This is really valuable to us, as we want to create a social audience that knows and trusts our products, values a strong loyalty program, and wants to stay connected with us.

The Wolf Pack is the link between our products and our customers, helping us create a community of dog lovers."

– Simon / Bobbie Dogs


And here's what one of their loyal customers thinks

"The Wolf Pack is so much fun! From first sign up, I was rewarded and then continued to earn 'bones' every time I shop! Not like other online stores, where I get a 10% discount off my first order and that's it.

It is super easy to use because I am always on social media and it is so easy to navigate through to earn bones. Sometimes I earn bones without buying anything. Such a great loyalty program for loyal customers. Thank you!"

– Loyal Customer / Bobbie Dogs


Extra things Bobbie Dogs are doing

Their rescue animals support

Their own alpha dog, Bandit, is a rescue, and they believe all dogs deserve a home. Bobbie Dogs are advocates of animal welfare and support local animal rescue homes by donating 20% of all their profits. They are currently supporting Sydney Dogs & Cats Home.

Sydney Dogs & Cats Home – supported by Bobbie Dogs

Their Instagram page

Bobbie Dogs' Instagram is the perfect page to follow for dog enthusiasts. They post about their products and local markets that they are attending, as well as Bandit's, adventures. They have fun posting about great places to walk and exercise, favorite toys and snacks, and, of course, playtime with Bandit’s four-legged pals. 🐶



To learn how to make the most out of your loyalty marketing, read The Loyalty Marketing Guide: 8 Strategies for Gaining Customers for Life.





Industry: Pet Care
Integration: Shopify eCommerce