OSMOSE, a Singapore-based fashion retailer, used Marsello to capitalize on the Chinese New Year (CNY) holiday, and the results were exceptional. OSMOSE saw an 85% revenue boost in January when the campaign took place, and the brand is seeing just over 90x ROI using Marsello!
The folks at OSMOSE sure know how to celebrate Chinese New Year. To mark the occasion, OMSOSE sent out a number of one-off campaigns promoting their CNY collection. These emails showcased beautifully shot photographs featuring outfits that were perfect for ushering in the Lunar New Year. These campaigns were an example of carefully planned holiday marketing at its finest.
In addition to showcasing the OSMOSE’s Chinese New Year collection, the emails also featured other new arrivals, prompting customers to explore the brand’s other offerings.
The brand also took a creative approach when it came to encouraging people to talk about the brand on social media. At the bottom of the email, they promoted its #OSMOSEWOMEN initiative, where they offered customers a chance to win a $50 voucher when they shared their outfits on social media and used the hashtag #OSMOSEWOMEN.
These initiatives along, with OSMOSE’s timely CNY collection, truly resonated with customers, and the brand’s email campaigns generated a 45% increase in revenue when compared to the previous month’s campaigns. OSMOSE's top-performing message had an 18% click rate, 22% conversion rate and generated approximately $100 per order.
Another thing we love about OSMOSE’s CNY initiative? They didn’t discount their items to generate sales. Instead, OSMOSE showcased timely new arrivals to inspire shoppers to buy.