Introducing Marsello AI

7 March 2025
Brent Spicer (Spice), CEO & Co-Founder

Today, I’m excited to announce the first look at Marsello AI.

Whilst it may be hard for businesses to work out how to incorporate AI into their workflows and leverage this technology to improve productivity and performance, Marsello have done the heavy lifting for you.

When Brady, Matt and I first started working together in 2012 our goal was to rid the world of dumb marketing and provide a platform for smart, data driven and measurable marketing. Fast forward to over a decade and we’ve powered hundreds of thousands of marketing campaigns and captured the data from millions of transactions.

But the problem is how do our customers leverage all this data? That’s where our marketing platform capabilities and AI come together.

By getting AI to do the work of a data analyst, and a marketing intern, Marsello AI helps brands:

• Know Their Customers, to understand them better than ever before,
• Make Faster, Smarter Decisions, to quickly get the answers needed to create the next best campaign,
• Leverage Data to be Successful and access benchmarks and best practices tailored to businesses just like theirs.

And all this can be done in the blink of an eye!

But seeing really is believing so take a look at this demonstration video:

AI has allowed us to fulfil our product vision of providing deep Analytics that could be translated into Insights and then into Actions.

The beauty of Marsello AI is that because it’s based on over a decade of campaigns transactional data the results are already highly tuned for each brand and each campaign learns from the previous campaigns of all of our brands and performs better and better, whilst keeping all the individual brands data totally private.

This is just the beginning of how Marsello will leverage AI to empower our brands. Talking with one of our largest beta customers last week they really saw the power of how they could use this new functionality to drive their Business Insights as an example.

My co-founders and I couldn’t be more excited because we feel like AI has allowed us to make a giant leap forward in fulfilling our vision for every brand in the world to have the smartest marketing possible, and making the complex simple.

Marsello AI is coming to all customers, very, very soon…

Register your interest at marsello.ai

About the author

Spice is CEO and Co-Founder of Marsello, omnichannel loyalty solutions for brands. He is a globally-experienced business leader having worked in a range of roles internationally. In his spare time, he helps early stage founders with their businesses and competes in multi-sport endurance events.

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