The best brands in the world all have something in common: they know how to tell a good story. Jewelry line, AU REVOIR LES FILLES, clearly understands this, and we’re loving the ways that they’re putting storytelling to good use!
As “a jewelry label inspired by story and romance”, AU REVOIR LES FILLES incorporates narratives in everything they do. Their website is even home to a retelling of the brand’s origin story, which not only gives a background of how the brand was founded but also sheds light on the personal meaning the name has for ARLF's founder, Teresa Tiong.
Beyond that, ARLF also creates stories around their jewelry pieces. Check out this “Behind the Design” video for the brand’s iconic Eternity Skull Bangle. In the film, Teresa shares her inspiration and process for creating the piece.
A loyalty program that keeps customers coming back
In addition to telling stories, ARLF implements a number of best practices to keep people connected to the brand. One key component of their strategy is implementing a loyalty program; AU REVOIR LES FILLES rewards shoppers for every purchase, and they offer generous perks ranging from $5 off their next purchase to a $200 voucher. And the results speak for themselves – with a 17% repeat purchase rate, ARLF's customers are proving their loyalty time and time again.
But it doesn’t stop there. AU REVOIR LES FILLES takes their loyalty program to the next level by having two tiers: Member and VIP. Members are customers who accumulated 1 to 499 points, and they're entitled to 1 point for every dollar spent. VIPs, on the other hand, have accumulated 500+ points, and they get 2 points for every dollar spent. This setup encourages repeat purchases and higher basket sizes, allowing the AU REVOIR LES FILLES to boost their bottom line.
And as you can see, AU REVOIR LES FILLES’s loyalty widget is beautifully customized and fits in perfectly with the site’s overall brand. This, according to founder and CEO Teresa Tiong, is one of the things that she loves about Marsello.
“The widget has a modern minimal interface, and looks really seamless and cohesive with the rest of the website,” she explains. “It offers more than just loyalty, but also other features like customer surveys and automated emails which save business owners time and money. We have already seen results since we started using it.”
Automated emails to capture more sales
Speaking of other features, AU REVOIR LES FILLES also takes advantage of Marsello’s marketing automation capabilities. According to Teresa, Marsello’s automation features have helped her team be more efficient.
“Not only does it save us time, but it also generates revenue in the background with little maintenance, so a boon to business owners who can focus their time and energy on other things.”
Gathering feedback from customers
Another thing that we love about AU REVOIR LES FILLES? They proactively gather feedback from their customers.
“I like the feedback that customers give me from our customer surveys. It gives us more insight about what we have done that is working and what we need to improve on,” shares Teresa. “I thought I was just getting a loyalty program, but the fact that came with other features like automated email reminders and survey (that actually work) is really nice!”
What the retailer has to say
"Marsello's clean minimal interface initially drew me to the app; other fashion brands were already using it and it allowed me to see what the system looked like before I joined. So far it has generated results and sales and didn't take long to set up.
There are other loyalty programs out there, but they look a bit messy. Also, it gave me a good variety of loyalty features I can use so its great.
Our customers have also expressed that they like the loyalty program. The app and widget has a modern minimal interface, looks really seamless and cohesive with the rest of the website. It offers more than just loyalty, but also other features like customer surveys and automated emails which save business owners time and money. We have already seen results since we started using it."
– Theresa Tiong / Au Revoir Les Filles