Au Revoir Les Filles’ Omnichannel Marketing

Shopify

Fashion

aurevoirlesfilles.com

“Not only does Marsello save us time, but it also generates revenue in the background.”

Au Revoir Les Filles knows how to tell a great story.

The best brands in the world all have something in common: they know how to tell a good story. Jewelry line, AU REVOIR LES FILLES, clearly understands this, and we love the ways that they’re putting storytelling to good use!

As “a jewelry label inspired by story and romance”, AU REVOIR LES FILLES incorporates narratives in everything they do. Their website is even home to a retelling of the brand’s origin story, which not only gives a background of how the brand was founded but also sheds light on the personal meaning the name has for ARLF's founder, Teresa Tiong.

Beyond that, ARLF also creates stories around their jewelry pieces. Check out this “Behind the Design” video for the brand’s iconic Eternity Skull Bangle. In the film, Teresa shares her inspiration and process for creating the piece.

A loyalty program that keeps customers coming back.

In addition to telling stories, ARLF implements a number of best practices to keep people connected to the brand. One key component of their strategy is implementing a loyalty program; AU REVOIR LES FILLES rewards shoppers for every purchase, and they offer generous perks ranging from $5 off their next purchase to a $200 voucher. And the results speak for themselves – with a 17% repeat purchase rate, ARLF's customers are proving their loyalty time and time again.

Taking their loyalty program to the next level with VIP tiers.

But it doesn’t stop there. AU REVOIR LES FILLES takes their loyalty program to the next level by having two tiers: Member and VIP. Members are customers who accumulated 1 to 499 points, and they're entitled to 1 point for every dollar spent. VIPs, on the other hand, have accumulated 500+ points, and they get 2 points for every dollar spent. This setup encourages repeat purchases and higher basket sizes, allowing the AU REVOIR LES FILLES to boost their bottom line.

Automated emails to capture more sales.

Speaking of other features, AU REVOIR LES FILLES also takes advantage of Marsello’s marketing automation capabilities. According to Teresa, Marsello’s automation features have helped her team be more efficient.

“Not only does it save us time, but it also generates revenue in the background with little maintenance, so a boon to business owners who can focus their time and energy on other things.”

“The widget has a modern minimal interface, and looks really seamless and cohesive with the rest of the website,” she explains. “It offers more than just loyalty, but also other features like customer surveys and automated emails which save business owners time and money. We have already seen results since we started using it.”

Au Revoir Les Filles, sdsd

Gathering critical feedback from customers.

Another thing that we love about AU REVOIR LES FILLES? They proactively gather feedback from their customers. Here's what they had to say:

“I like the feedback that customers give me from our customer surveys. It gives us more insight about what we have done that is working and what we need to improve on,” shares Teresa. “I thought I was just getting a loyalty program, but the fact that it came with other features like automated email reminders and surveys (that actually work) is really nice!”

Au Revoir Les Filles’ Omnichannel Marketing

Au Revoir Les Filles knows how to tell a great story.

A loyalty program that keeps customers coming back.

Taking their loyalty program to the next level with VIP tiers.

Automated emails to capture more sales.

Gathering critical feedback from customers.

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