OnceWas uses automatic email flows to engage first-time shoppers, recover abandoned carts, and win back lapsed customers. So far, their automations have driven over $18,000 in revenue in less than a year. The best part? These email flows are automatically triggered and sent, eliminating a ton of manual work for the OnceWas team. With 78x ROI, OnceWas is a powerful example of a retailer reaping the rewards of a retention-focused email marketing strategy.

OnceWas, an Australian clothing design brand, may cater to everyday women, but they make sure their customers feel anything but ordinary. The brand has launched a handful of Marsello-powered automated email flows designed to engage customers with data-driven tools like product recommendations and optimized time delays. 

One of OnceWas’ top-performing email automations is their abandoned cart email flow, which brings back customers who browsed their site without completing their purchase. So far, this sequence has generated over $14,000, with an impressive conversion rate of 10%.

Here’s how it works: OnceWas offers a 10% discount to help people make up their minds. Even better, the brand promotes a sense of urgency by reminding customers that they only make limited quantities of their products and that once they’re gone, they’re gone for good. 

If you’re ready to drive effortless orders and sales, be sure to check out the email and SMS automations you can power with Marsello.