Our Bralette Club achieves 278% increase in
revenue thanks to a unique loyalty program


The size-inclusive lingerie brand, Our Bralette Club (OBC) runs a loyalty program that's rewarding both for the brand and its customers! In 2020, Peach Party members have spent an average of 1484 loyalty points per month and the loyalty program itself has resulted in a 278% increase in revenue generated from program members! And the loyalty program’s results don’t stop there – its’s engagement and redemption rates are off the charts!

Our Bralette Club uses a colourful loyalty widget to show customers how to earn points with specific actions such as completing their profile.

Some loyalty programs reward customer loyalty with free products, others offer discounts – Our Bralette Club’s Peach Party program gives customers both! OBC’s customers can use their rewards to score generous discounts (like $10 or 20% off entire purchases) or they can opt to get cool freebies like pocket mirrors and tote bags. We love it when retailers get really creative with the ways that they reward their customers’ loyalty and Our Bralette Club is absolutely mastering this!

This is a stand-out approach that helps to keep OBC’s loyalty program fresh and engaging. And judging by the results, the Peach Party loyalty program is doing incredibly well. Its members have earned 433K points so far, and OBC has seen an impressive reward redemption rate of 71% during 2020! And with a 100% engagement rate, it’s obvious that Our Bralette Club’s customers will keep coming back and earning loyalty points.


Have you read about Our Bralette Club’s success with their Automated Win-back Campaign?


To learn how to make the most out of your loyalty marketing, check out The Loyalty Marketing Guide: 8 Strategies for Gaining Customers for Life.
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