Ourbralleteclub_logo

Our Bralette Club achieves 278% increase in
revenue thanks to a unique loyalty program

 

The size-inclusive lingerie brand, Our Bralette Club (OBC) runs a loyalty program that's rewarding both for the brand and its customers! In 2020, Peach Party members have spent an average of 1484 loyalty points per month and the loyalty program itself has resulted in a 278% increase in revenue generated from program members! And the loyalty program’s results don’t stop there – its engagement and redemption rates are off the charts!

Our Bralette Club loyalty widget banner

Some loyalty programs reward customer loyalty with free products, others offer discounts – Our Bralette Club’s Peach Party program gives customers both! OBC’s customers can use their rewards to score generous discounts (like $10 or 20% off entire purchases) or they can opt to get cool freebies like pocket mirrors and tote bags. We love it when retailers get really creative with the ways that they reward their customers’ loyalty and Our Bralette Club is absolutely mastering this!

This is a stand-out approach that helps to keep OBC’s loyalty program fresh and engaging. And judging by the results, the Peach Party loyalty program is doing incredibly well. Its members have earned 433K points so far, and OBC has seen an impressive reward redemption rate of 71% during 2020! And with a 100% engagement rate, it’s obvious that Our Bralette Club’s customers will keep coming back and earning loyalty points.

 

Have you read about Our Bralette Club’s success with their Automated Win-back Campaign?

 

To learn how to make the most out of your loyalty marketing, check out The Loyalty Marketing Guide: 8 Strategies for Gaining Customers for Life.
Take me to guide
Leave a comment

Read More Marsello Success Stories

How Tennis Gear Uses Their Customer Data to Take on the Big Players

Marsello provides Tennis Gear with comprehensive marketing and loyalty tools that work seamlessly across all their retai... Read More

Shopify | Featured | Lightspeed Retail

Meet Pace Athletic, The Retailer Disrupting the Running Industry

Pace Athletic sees success with loyalty for Shopify and Lightspeed POS. 28% of all revenue comes from their customer loy... Read More

Shopify | Featured | Lightspeed Retail

How Scotty’s Makeup & Beauty doubled sales with Marsello

Scotty’s Makeup & Beauty use Marsello’s marketing and loyalty tools to drive customer engagement and ultimately incr... Read More

Shopify | Omnichannel Retail | Featured | Lightspeed Retail

See Similar Stories