Our Bralette Club's Loyalty Marketing
Our Bralette Club achieves 278% increase inrevenue thanks to a unique loyalty program
The size-inclusive lingerie brand, Our Bralette Club (OBC) runs a loyalty program that's rewarding both for the brand and its customers! In 2020, Peach Party members have spent an average of 1484 loyalty points per month and the loyalty program itself has resulted in a 278% increase in revenue generated from program members! And the loyalty program’s results don’t stop there – its engagement and redemption rates are off the charts!
Some loyalty programs reward customer loyalty with free products, others offer discounts – Our Bralette Club’s Peach Party program gives customers both! OBC’s customers can use their rewards to score generous discounts (like $10 or 20% off entire purchases) or they can opt to get cool freebies like pocket mirrors and tote bags. We love it when retailers get really creative with the ways that they reward their customers’ loyalty and Our Bralette Club is absolutely mastering this!
This is a stand-out approach that helps to keep OBC’s loyalty program fresh and engaging. And judging by the results, the Peach Party loyalty program is doing incredibly well. Its members have earned 433K points so far, and OBC has seen an impressive reward redemption rate of 71% during 2020! And with a 100% engagement rate, it’s obvious that Our Bralette Club’s customers will keep coming back and earning loyalty points.
Have you read about Our Bralette Club’s success with their Automated Win-back Campaign?
To learn how to make the most out of your loyalty marketing, check out The Loyalty Marketing Guide: 8 Strategies for Gaining Customers for Life.
Related Stories
How the Shelter Options Shoppe uses a loyalty program to drive customer engagement, clear inventory, and generate revenue to support the shelter’s mission.
Read MoreProvince Apothecary use Marsello for their customer loyalty program, integrating with Klaviyo for all their email marketing campaigns.
Read MoreWe talked to Carlie Huss, Creative Specialist at Finnleys, about how they leverage customer loyalty data to bring back customers and drive revenue.
Read MoreBy signing up, you agree to Marsello’s Terms of Service and Privacy Policy
Already have an account? Login →
Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.
Hayley Greenstein
LEGO® Certified Stores
Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.
Luke Simonsen
Federation +
[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.
Daniel Pantaleo
Pinjarra Bakery