![our-bralette-club-banner](https://resources.marsello.com/hs-fs/hubfs/Case%20study%20content%20%5BMax%20October%5D/our-bralette-club-banner.png?width=794&height=422&name=our-bralette-club-banner.png)
Our Bralette Club’s automated Win-Back campaign generated over $4K in its first 4 months.
How Our Bralette Club harnesses the power of perfectly-timed marketing.
Our Bralette Club uses automated emails to win back customers who are at risk of not returning – the perfectly-timed campaign (powered by Marsello) has been a stand-out success with eye-catching designs that generated just over 4K in revenue in the 4 months since it was first sent.
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Brand identity and personal connection go hand-in-hand.
Singapore-based lingerie store, Our Bralette Club, is a body positivity ambassador with a large and thoroughly engaged customer base. It stands to reason that they have a well-established brand identity, and they wanted to connect with customers at opportune times to reinforce their brand message and ultimately, drive sales.
![our-bralette-club-body-positivity-and-brand-identity](https://resources.marsello.com/hs-fs/hubfs/Case%20study%20content%20%5BMax%20October%5D/our-bralette-club-body-positivity-and-brand-identity.png?width=794&height=573&name=our-bralette-club-body-positivity-and-brand-identity.png)
Maximizing revenue with pre-built automations.
After creating their win-back campaign, Our Bralette Club generated over $4K in revenue during the first 4 months and an astounding $7,200 from all automated emails. Their captivating graphics deserve a special mention, too! We love that they’ve incorporated a variety of GIFs in each email that embody the OBC brand. As their customers have come to expect these fun graphics, it’s helped to sky-rocket high open rates.
![our-bralette-club-win-back-automation](https://resources.marsello.com/hs-fs/hubfs/Case%20study%20content%20%5BMax%20October%5D/our-bralette-club-win-back-automation.png?width=794&height=573&name=our-bralette-club-win-back-automation.png)
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"I think Marsello is the only solution that we found that had a native integration between all the systems that we are using. Now we can really easily separate our in-store and our online customers. In terms of loyalty, campaigns, and everything, it's certainly the best solution that we found."
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