Our Bralette Club uses automated emails to win back customers who are at risk of not returning – the perfectly-timed campaign (powered by Marsello) has been a stand-out success with eye-catching designs that generated just over 4K in revenue in the 4 months since it was first sent.
Singapore-based lingerie store, Our Bralette Club, is a body positivity ambassador with a large and thoroughly engaged customer base. It stands to reason that they have a well-established brand identity, and they wanted to connect with customers at opportune times to reinforce their brand message and ultimately, drive sales.
After creating their win-back campaign, Our Bralette Club generated over $4K in revenue during the first 4 months and an astounding $7,200 from all automated emails. Their captivating graphics deserve a special mention, too! We love that they’ve incorporated a variety of GIFs in each email that embody the OBC brand. As their customers have come to expect these fun graphics, it’s helped to sky-rocket high open rates.
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