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bCODE’s one-off email campaigns generate
an average of $2,084.88 USD per month

Havaianas and Skechers shoe distributor, bCODE, sends powerful retail email campaigns that compliment the rest of their marketing, creating a cohesive and memorable brand experience. Their colorful emails are generating an average of $2,084.88 USD per month and encouraging their customers to make repeat purchases.

Marsello-The-Bcode-Email-Campaign-Case-Study

bCODE keeps seeing impressive results from their email marketing and, in particular, their one-off campaigns are a step above the rest. With 33.9x ROI and zero unsubscribers, bCODE keeps showing the value of their campaigns. Their recent summer sale campaign, which was directed at customers within their ‘loyal’ segment, had a remarkable conversion rate of 13.79% and they’ve seen open rates as high as 29.41% with their one-off campaigns! We can’t wait to see what else bCODE does with their campaign marketing.

bCODE's holiday campaigns

bCODE has also gone above and beyond with its one-off Halloween campaign. This email cleverly uses a high-quality, eye-catching holiday-themed image to direct customers to their online store (which also features a matching banner) therefore reminding customers to shop this Halloween in both the email and on the website. bCODE uses the email to recommend their top picks for the holiday with a selection of images, and with a 15.28% open rate only days after being sent, their customers’ are increasingly engaging with bCODE this Halloween.

 

What bCODE has to say about their marketing:

 

"Marsello's one-off email campaigns have made it easy to craft and schedule emails that bring our customers back to shop with us time and time again. We love that we can create emails that show off our brand, style, and products, and then track how those campaigns are doing."

– Faith, owner at bCODE

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