Best Shopify Apps 2025

Last updated: 18 March 2025

Shopify has firmly established itself as the leading player in eCommerce, largely due to a thriving third-party app ecosystem. In 2025, this momentum shows no signs of slowing down. While competition rises online and customer expectations hit record highs, brands are becoming increasingly reliant on sophisticated tools to cut through the noise, drive revenue, and form lasting customer relationships. But with so many options, how do you know which ones truly deliver results?

In this article, we’ll highlight some of the top-performing and innovative Shopify apps—from loyalty and marketing solutions to AI tools and landing page builders—to help you thrive in this rapidly expanding space. Each app builds on the latest developments and cutting-edge features like AI, advanced automation, and personalized marketing to strengthen your brand’s impact, optimize operations, and keep you a step ahead in an ever-evolving commerce landscape.

1. Marsello (Omnichannel Loyalty & Marketing)

Marsello on Shopify

What it is

Marsello is an omnichannel loyalty and marketing solution that unifies loyalty programs, automation, campaigns, and more into one user-friendly platform. Through seamless integrations with leading eCommerce platforms like Shopify and bricks-and-mortar POS systems, Marsello enables brands to deliver highly personalized marketing that reaches customers at precisely the right moment.

Key features

• Loyalty & Referrals: Set up points-based rewards, levels, and referral bonuses to drive repeat buyers. Works with Apple Wallet.
• Email & SMS Marketing: Run personalized email campaigns and automate your messaging with welcome series, cart reminders, post-purchase workflows, and more.
• AI Capabilities: Drawing on over a decade of data-driven insights, marsello.ai leverages advanced AI to deliver targeted campaign recommendations while automatically implementing and refining new initiatives that drive revenue growth.
• Omnichannel Capabilities: Run your loyalty program and marketing seamlessly across your Shopify eCommerce and connected POS systems.

Why it’s a winner

Marsello combines loyalty, email, and SMS marketing into a single platform, streamlining your toolkit while increasing customer retention. Its intuitive interface and frequent updates make it a reliable choice for boosting repeat sales and lifetime value.

2. ActiveCampaign (Email Marketing)

ActiveCampaign on Shopify

What it is

ActiveCampaign integrates natively with Shopify to deliver sophisticated email marketing, automation, and an integrated CRM. It’s ideal for merchants wanting to build powerful workflows and personalized experiences for their customers.

Key features

• Email & SMS: Create targeted campaigns based on browsing activity, purchase history, or funnel position.
• Dynamic Segmentation: Automatically segment shoppers by engagement, location, or product interest.
• Automated Workflows: Send welcome emails, cross-sell offers, or reactivation campaigns.
• Built-In CRM: Organize pipelines and deals while seeing the entire history of each contact.

Why it’s a winner

ActiveCampaign is known for robust automations and advanced segmentation, allowing stores to get timely, relevant messages in front of customers exactly when they’re most likely to convert.

3. Klaviyo (Email Marketing & SMS)

Klaviyo on Shopify

What it is

Klaviyo is the leading data-driven email and SMS marketing platform, deeply integrated with Shopify. Its segmentation tools, predictive analytics, and detailed reporting allow merchants to tailor campaigns for maximum impact.

Key features

• Predictive Analytics: Determine who’s most likely to buy again soon (and who’s at risk of churning).
• Real-Time Integrations: Track site activity—browsing, cart additions, repeat vs. first-time buyers—to build automated campaigns.
• Omnichannel Personalization: Sync email, SMS, and social media campaigns for a cohesive customer journey.
• Advanced A/B Testing: Fine-tune subject lines, send times, and messaging to improve open and click-through rates.

Why it’s a winner

Klaviyo excels at turning Shopify store data into meaningful marketing actions. If you value personalized, performance-driven marketing campaigns (and you should), it remains a top pick.

Bonus tip: By integrating Klaviyo with an omnichannel loyalty app like Marsello, you can tap into your in-store loyalty data, an often overlooked data source for most marketing apps—and leverage it for even more precise targeting and personalization.

4. Tidio (Live Chat & AI Chatbots)

Tidio on Shopify

What it is

Tidio unifies live chat and chatbots in one platform, enabling Shopify store owners to handle support queries and boost conversions. Its AI chatbot can address FAQs, suggest relevant products, and hand off more complex issues to a human agent.

Key features

• Live Chat & Chatbot: Offer 24/7 support, reduce wait times and free your team from repetitive queries.
• Multi-Channel Support: Manage conversations from your site, email, and Messenger in a single interface.
• AI-Driven Product Suggestions: Chatbots can cross-sell and upsell based on user input.
• Real-Time Visitor Tracking: Identify who’s browsing your site and proactively engage them with personalized offers.

Why it’s a winner

Today’s shoppers expect quick, convenient help. Tidio’s combination of automation and real-time chat provides a superior customer experience, all while saving time and resources for your support team.

5. PageFly (Landing Page Builder)

PageFly on Shopify

What it is

PageFly is a top-rated, no-code builder that lets you create custom landing pages, product pages, and more. It comes with a robust library of templates and widgets—like countdown timers and sliders—to help you design high-converting pages.

Key features

• Easy Drag-and-Drop: Build professional layouts without any coding.
• Conversion-Focused Elements: Highlight products, capture emails, and create urgency with built-in tools.
• Mobile Responsiveness: Ensure your pages look stunning and function well on any device.
• A/B Testing Compatibility: Integrates with platforms such as Google Optimize for data-driven design tweaks.

Why it’s a winner

Customization and personalization set your brand apart in a competitive market. PageFly removes the pain of custom coding while granting you the creative freedom to optimize your site for conversions.

6. ReConvert (Upsell & Cross-Sell Funnel)

ReConvert on Shopify

What it is

ReConvert is a post-purchase upsell and thank-you page optimization tool that lets merchants extract more revenue from each order. It’s intuitive, highly customizable, and backed by real-time order data.

Key features

• Thank-You Page Customization: Showcase product recommendations, discount codes, or embedded videos.
• One-Click Upsells: Immediately boost average order value by offering relevant add-ons post-checkout.
• Countdown Timers & Pop-Ups: Infuse urgency into limited-time offers.
• Segmentation Rules: Display upsells based on purchase amount or product category.

Why it’s a winner

ReConvert transforms the often-overlooked thank-you page into a high-conversion funnel. It’s a straightforward approach to encourage immediate repeat sales.

7. Gorgias (Helpdesk, Chat & FAQ)

Gorgias on Shopify

What it is

Gorgias consolidates support channels—email, chat, and social media—into one dashboard and integrates directly with Shopify. You can view order history, issue refunds, or edit subscriptions without leaving the helpdesk, drastically reducing response times.

Key features

• Omni-Channel Inbox: Centralize all customer interactions to streamline support.
• Macros & Templates: Speed up responses to FAQs on shipping, returns, or cancellations.
• Shopify Data Integration: Fetch customer details and modify orders from within Gorgias.
• AI-Suggested Replies: Automatically draft answers for repetitive inquiries.

Why it’s a winner

Quick and accurate support strengthens customer loyalty. Gorgias’s deep Shopify integration makes it indispensable for merchants seeking efficient customer service.

8. Loox (Product Reviews)

Loox on Shopify

What it is

Loox is a photo reviews app that collects and showcases user-submitted images on product pages. It also offers video reviews, referral incentives, and social sharing, providing prospective buyers with an authentic look at your products in real use.

Key features

• Photo & Video Reviews: Allow customers to share visual testimonials of your products.
• Referral Rewards: Encourage existing customers to refer friends via links or discount codes.
• Social Proof Widgets: Display review stars and images across key sections of your store.
• Incentivized Requests: Send automated emails offering discounts in exchange for reviews.

Why it’s a winner

User-generated content is highly persuasive. Loox focuses on visuals, letting potential shoppers see how products actually look and perform in real-world scenarios.

9. ShipStation (Order & Shipping Management)

ShipStation on Shopify

What it is

ShipStation simplifies fulfillment by aggregating multiple carriers (USPS, FedEx, UPS, DHL) into a single dashboard. It automatically pulls orders from Shopify, prints shipping labels, and updates delivery statuses across all your shipments.

Key features

• Carrier Rate Comparison: Quickly compare shipping options to find the best rate.
• Batch Printing: Print labels in bulk to expedite order processing.
• Custom Packing Slips: Insert branding, messages, or promos in each package.
• Automated Order Processing: Apply shipping rules based on order weight, value, or region.

Why it’s a winner

Reliable, cost-effective shipping is vital to customer satisfaction. ShipStation’s bulk processing and integrations reduce fulfillment headaches and keep shipping costs competitive.

10. BOLD Upsell (AI Powered Upsells)

Bold Upsell on Shopify

What it is

Bold Upsell enables Shopify merchants to offer upsells, cross-sells, and post-purchase offers at key stages of the shopping journey—like when adding items to the cart or checking out.

Key features

• • • • • Flexible Offer Triggers: Target upsells by product, cart total, or user history.
• Customizable Popup Designs: Tailor pop-ups to align with your store’s branding and theme.
• One-Click Adds: Customers can accept offers without leaving the checkout process.
• A/B Testing: Evaluate various upsell strategies to pinpoint what works best.

Why it’s a winner

Bold Upsell’s intuitive interface and cart integration make it easy to lift average order values. Its customization options ensure a smooth experience that doesn’t disrupt the buyer’s journey.

Conclusion

Shopify’s active ecosystem never rests. As we enter 2025, the top-performing apps leverage emerging technology—from AI-driven marketing to automated fulfillment—to help you stay ahead. Whether your primary goals include optimizing email outreach, cultivating loyalty, streamlining shipping, or showcasing social proof, these apps have you covered. By selecting the tools that best align with your brand objectives and reviewing performance regularly, you’ll be well-positioned for success in 2025 and beyond!

About the author

Max Crosse is a Performance Marketing Specialist at Marsello. With more than five years of experience in digital marketing, he specializes in copywriting, pay-per-click, and content management to help brands drive engagement and scale revenue.