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Marsello releases its first Loyalty Pulse Check

The Loyalty Pulse Check 2025 is an analysis of current and future trends gleaned from a recent survey of small-to-medium businesses using loyalty programs.

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Brent Spicer (Spice)

Loyalty & Marketing Expert


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Reimagining the Liquor Store: Adapting to a Changing Market Liquor stores are facing an existential challenge. Shifting consumer habits, economic pressures, and competition are forcing owners to rethink strategy.
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Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...
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Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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How to Increase Customer Lifetime Value Here are 8 tactics you can use to increase customer lifetime value — how much your customers spend at your store over time.
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From Feedback to Rewards: How to Build a Loyalty Program that Resonates with Your Audience Learn how to build a loyalty program that puts your audience first. We also discuss strategies for creating a customer experience that secures repeat...
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10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
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Retail Outlook: Brick & Mortar Defies Odds, Surge Forecast For 2024 What's in store for retail in 2024? We analyze economists' forecasts, recent trends and the latest holiday sales data to look ahead at next year.
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Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...
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How to Turn Customer Loyalty Data into a Competitive Advantage In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.
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Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
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