Zyber is a Shopify Premier Partner and Klaviyo Platinum Master partner supporting brands like Nood, Bargain Chemist, Beds R Us, and Ceres Organics. Their focus: high-converting eCommerce builds, ongoing optimization, and retention strategies.

 

As CEO David Visser puts it: “Our mission is delivering ROI that exceeds expectations. Every strategy we build is about the commercial outcome for the merchant.”

 

 

"Before, we couldn't separate and segment an in-store versus an online customer," says Declan, Project Manager at TennisGear.

 

TennisGear faced the challenge of finding the right tech stack for their multi-channel business. Their primary goal was to streamline the customer experience across their retail stores, coaching business, and two online stores. Thanks to the powerful combination of Lightspeed POS and Marsello, they now have all their data in one place, giving them the ability to create cross-location segments.

 

Zyber saw a common roadblock for retailers: disconnected systems between in-store and online. Traditionally, retailers have run loyalty and sales systems in silos—one for the shop floor, another for online. The result? Fragmented customer experiences and a split view of the brand.

 

But shoppers don’t think in channels. They expect one journey: consistent, connected, and reflective of what they actually buy, whether that’s in-store, online, or both in the same afternoon.

 

“Your customers don’t care if your systems don’t talk to each other. They see one brand and expect a seamless experience wherever they shop.” – David Visser, CEO, Zyber

The Zyber–Marsello partnership grew out of shared clients needing unified data. Marsello’s ability to bridge POS and eCommerce made it the obvious choice.

 

Good George wanted to capture more customers at the point of engagement. Zyber introduced QR code sign-ups in venues, tested offers to see what drove conversions, and used source data to tailor follow-ups in Klaviyo.

 

Marsello then connected these sign-ups with real purchase behavior—linking in-store and online activity, enabling meaningful segments like VIPs, and powering loyalty programs that keep customers engaged beyond a single channel.

 

The result: a unified view of the customer and the ability to recognize, reward, and retain those who matter most.

"The team at Marsello are responsive, easy to plan with, and value-centric. Smooth webinar orchestration and thoughtful, outcome-oriented collaboration,” says David. Marsello is:

 

For Zyber, Marsello is key to building the future of retail.

 

“Every week I hear from a new loyalty app, but most of them do the same thing. Marsello stands out because you connect in-store and online, and give agencies the tools to build real unified strategies,” says David. “What excites me is continuing to drive unified data together—helping marketers make smarter business decisions.”

Unlocked is Zyber’s growth community for ambitious eCommerce brands ready to scale smarter. Join an empowered network of merchants who share insights, strategies, and success stories — all guided by proven frameworks and expert support from Zyber specialists. Together, we’re unlocking growth through transparency, collaboration, and data-driven results.

 

Join free for 90 days →

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