Zyber × Marsello: Helping Brands Bridge POS and eCommerce

Shopify Plus,

Lightspeed,

Klaviyo

Agency

Zyber

Zyber partners with Marsello to unify retail.

Helping brands close the gap between POS and eCommerce—building loyalty programs that deliver measurable ROI.

About Zyber

Zyber is a Shopify Premier Partner and Klaviyo Platinum Master partner supporting brands like Nood, Bargain Chemist, Beds R Us, and Ceres Organics. Their focus: high-converting eCommerce builds, ongoing optimization, and retention strategies.

As CEO David Visser puts it: “Our mission is delivering ROI that exceeds expectations. Every strategy we build is about the commercial outcome for the merchant.”

The challenge

Zyber saw a common roadblock for retailers: disconnected systems between in-store and online. Traditionally, retailers have run loyalty and sales systems in silos—one for the shop floor, another for online. The result? Fragmented customer experiences and a split view of the brand.

But shoppers don’t think in channels. They expect one journey: consistent, connected, and reflective of what they actually buy, whether that’s in-store, online, or both in the same afternoon.

“Your customers don’t care if your systems don’t talk to each other. They see one brand and expect a seamless experience wherever they shop.” – David Visser, CEO, Zyber

The partnership

The Zyber–Marsello partnership grew out of shared clients needing unified data. Marsello’s ability to bridge POS and eCommerce made it the obvious choice.

Co-marketing: Webinars co-hosted by Zyber and Marsello have consistently performed, delivering practical, high-value insights.

"Of all the webinars we’ve run in the last three years, the two with Marsello have been the highlights—great turnout, strong engagement, and feedback from brands."

Shared clients: Together, we’ve built robust omnichannel tech stacks for businesses like Good George Brewing.

“The biggest power… is actually being able to understand your customers… If you want to look after the people that matter most to your business, then you have to have the technology in place to enable that.”

David, CEO | Zyber

Client Impact: Good George Brewing

Good George wanted to capture more customers at the point of engagement. Zyber introduced QR code sign-ups in venues, tested offers to see what drove conversions, and used source data to tailor follow-ups in Klaviyo.

Marsello then connected these sign-ups with real purchase behavior—linking in-store and online activity, enabling meaningful segments like VIPs, and powering loyalty programs that keep customers engaged beyond a single channel.

The result: a unified view of the customer and the ability to recognize, reward, and retain those who matter most.

Good George Brewing website - zyber and marsello (1)

Why Zyber loves Marsello

"The team at Marsello are responsive, easy to plan with, and value-centric. Smooth webinar orchestration and thoughtful, outcome-oriented collaboration,” says David. Marsello is:

Differentiated in a crowded category. In a crowded loyalty landscape, Zyber values Marsello’s point of difference: true omnichannel integration.

Built for unified commerce. “Marsello makes the experience seamless, irrespective of whether a customer chooses to go into a store or buy online.” — David Visser

Agency-friendly value. “[Marsello] focuses heavily on value—helping agencies win commercially, not just pitching another app.” — David Visser

Looking ahead

For Zyber, Marsello is key to building the future of retail.

“Every week I hear from a new loyalty app, but most of them do the same thing. Marsello stands out because you connect in-store and online, and give agencies the tools to build real unified strategies,” says David. “What excites me is continuing to drive unified data together—helping marketers make smarter business decisions.”