With over 15 years of business under their belt, established fashion brand Parker Panache, located just out of Denver, CO., have mastered their marketing and kept their campaigns fresh. The team are dedicated to engaging with their customers, combining as many outreach efforts as possible (think email, social media, loyalty marketing, automated campaigns, and SMS). As one of the first retailers to use Marsello’s SMS campaigns feature, Parker Panache has really shown how powerful SMS marketing can be. In fact, since they paired their SMS campaigns with their omnichannel marketing efforts, Parker Panache can attribute 45.5% of their total marketing revenue return to their SMS marketing efforts!
Black Friday has become one of the most important retail events of the year and, in 2019, Parker Panache made sure to take the opportunity to re-engage their loyal customers. With a winning SMS campaign that offered 20% off storewide, they saw a 66% click-to-conversion rate and saw an impressive 90% delivery rate.
Parker Panache has gone from strength to strength with its SMS marketing; on average each campaign generates at least 11 new orders within the first 2 days of being sent. And that Black Friday campaign? Let's just say campaigns like these are worth every bit of effort! Parker Panache's return on investment (ROI) for those first 2 months of SMS campaigns (from enabling the feature to sending their BFCM SMS Campaign) equated to 240x and with the addition of even more features to their toolkit, the standout fashion brand is reaping the rewards!