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Success Stories

Find out why the world's best brands choose Marsello

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How to Turn Customer Loyalty Data into a Competitive Advantage

In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.

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Francesca Nicasio

Loyalty & Marketing Expert


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Merrell NZ's Omnichannel Marketing for Cin7, Shopify & Wholesale Merrell NZ sees 969x ROI with carefully planned omnichannel marketing campaigns in response to COVID-19 and a need for a developed eCommerce channel.
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Federation's Marketing Campaigns Federation generated 107x return on investment from their marketing campaigns.
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Brandini Toffee's Omnichannel Marketing Brandini Toffee’s omnichannel marketing strategy generates 114x ROI
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Katie Waltman’s Omnichannel Marketing Katie Waltman’s email marketing sees 17% increase in email open rates
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Cosmetics & Fragrance Direct's Omnichanel Marketing Cosmetics Fragrance Direct generated 17x ROI in revenue by delivering omnichannel marketing experience to their new, loyal, and lost customers.
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Our Bralette Club's Automated Campaigns Body positivity ambassadors, Our Bralette Club generated over $4K in revenue in the first 4 months of using Marsello’s Automated Win-Back Campaign.
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Bulo Shoes' Omnichannel Marketing Bulo Shoes are seeing 50x ROI by coupling a generous loyalty program with a clever email marketing strategy.
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Parker Panache's SMS Campaigns Parker Panache generated $23,705 USD in 2 Months with Marsello-powered SMS campaigns.
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bCODE's Email Campaigns Learn how the Havaianas and Sketchers shoe distributor, bCODE, has mastered their one-off email campaigns and complimentary marketing.
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JMLEGAZEL's Loyalty Marketing JMLEGAZEL have increased their monthly orders by 956% since developing their loyalty program with Marsello.
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Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...
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Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
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How to Turn Customer Loyalty Data into a Competitive Advantage In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.
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