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How to Improve Email Deliverability in 2026: 9 Updated Steps

Deliverability rules changed in 2024 and they're still tightening. Here's how to get your emails into the inbox, not the spam folder, in 2026.

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Rochelle Treymane

Loyalty & Marketing Expert


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(Quinn Testing) Klaviyo Success Story #1 The results speak for themselves. Since using Marsello, Pinjarra Bakery are seeing a 66% Repeat Purchase Rate, and 54x Average Purchase Frequency.
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(Quinn Testing) Ecwid Success Story #1 The results speak for themselves. Since using Marsello, Pinjarra Bakery are seeing a 66% Repeat Purchase Rate, and 54x Average Purchase Frequency.
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(Quinn Testing) Heartland Success Story #1 The results speak for themselves. Since using Marsello, Pinjarra Bakery are seeing a 66% Repeat Purchase Rate, and 54x Average Purchase Frequency.
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(Quinn Testing) Bopple Success Story #1 The results speak for themselves. Since using Marsello, Pinjarra Bakery are seeing a 66% Repeat Purchase Rate, and 54x Average Purchase Frequency.
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(Quinn Testing) Cin7 Success Story #1 The results speak for themselves. Since using Marsello, Pinjarra Bakery are seeing a 66% Repeat Purchase Rate, and 54x Average Purchase Frequency.
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(Quinn Testing) BigCommerce Success Story #1 The results speak for themselves. Since using Marsello, Pinjarra Bakery are seeing a 66% Repeat Purchase Rate, and 54x Average Purchase Frequency.
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(Quinn Testing) Shopify Plus Success Story #1 The results speak for themselves. Since using Marsello, Pinjarra Bakery are seeing a 66% Repeat Purchase Rate, and 54x Average Purchase Frequency.
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(Quinn Testing) Lightspeed Restaurant Success Story #1 The results speak for themselves. Since using Marsello, Pinjarra Bakery are seeing a 66% Repeat Purchase Rate, and 54x Average Purchase Frequency.
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(Quinn Testing) Shopify Success Story #2 The results speak for themselves. Since using Marsello, Pinjarra Bakery are seeing a 66% Repeat Purchase Rate, and 54x Average Purchase Frequency.
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(Quinn Testing) Shopify Success Story #1 The results speak for themselves. Since using Marsello, Pinjarra Bakery are seeing a 66% Repeat Purchase Rate, and 54x Average Purchase Frequency.
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How to account for loyalty programs: what’s the right method? How should loyalty points be accounted for in businesses? We look at 2 common methods — as a cost of sale or a liability — and discuss each.
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How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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How to Improve Email Deliverability in 2026: 9 Updated Steps Deliverability rules changed in 2024 and they're still tightening. Here's how to get your emails into the inbox, not the spam folder, in 2026.
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Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
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Using Shopify With Lightspeed POS: A Comprehensive Guide For Retailers In this article, we look at how Lightspeed and Shopify integrate and what merchants can do to get the most out of each solution, used together.
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10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
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