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Did you know that you can use Marsello’s email marketing features to send personalized product recommendation emails? Whether you’re selling t-shirts, soaps, high-end jewelry, or photography services, taking the time to customize your marketing for specific segments will have a huge positive impact on both your customer loyalty, and on your revenue. Just follow these steps to create highly-targeted segmentation marketing that converts happy customers.


Infographic: Product recommendations account for up to 31% of eCommerce site's revenue.

Fun fact: Product recommendations account for up to 31% of eCommerce site's revenue.


Step 1: Create a custom segment

Log in to your Marsello app, select the ‘Customers’ section in the navigation menu, and then click on ‘Segments’.


Select ‘Create Segment’ to start building your audience. To use an example, let’s say you want to reach out to VIP customers who bought from your awesome graphic tee collection for men, but haven’t made a purchase in the last 3-6 months.


PRO TIP: Avoid sending emails to your entire customer database. Personalized marketing is much more effective than blanket approaches. Remember – the email that's written for everyone works for no one!


Step 2: Create a Campaign

Navigate to the ‘Campaigns’ feature in your Marsello app, and click on ‘New Campaign’. Under ‘Choose Your Audience’, click on ‘Selected Customer Segments’, and choose the new segment you just created of graphic tee fans. Write a punchy subject line (don’t be afraid to try emojis!), review your settings, and click ‘Next Step’.


Now it’s time to get creative; here are a few ways you can make this email stand out:

  • Use the ‘Personalize’ tool from your text styling menu to include your customers’ first names, their VIP tier, and their points balance

  • Match your email design to your website to keep branding consistent

  • Use ‘you’ and ‘your’ where possible to make the email feel personal

  • Drag in a video block and share your best content.

Lemonade's summer stock email campaign using Marsello's drag-and-drop builder

Step 3: Add the Product Recommendations block

As you’re personalizing your email, drag and drop the ‘Product Recommendations’ block into your message. The block will show up differently depending on which customer receives it – Marsello’s algorithm runs through a giant database of purchase behaviors to determine what each user is most likely to buy based on how they’ve shopped before. It’s pretty in-depth stuff, and if you want to learn more about the nitty gritty, you can read about it here.


Using ‘Product Recommendations’, along with the personalization options from Step 3, means that every single customer will get a different email, one tailored specifically to them – making them much more likely to convert!


PRO TIP: Send yourself a Test Email to make sure you're happy with the finished product.



Step 4: Hit ‘Send’ and watch your conversion rates climb

Once you’re happy with your message, click ‘Next Step’, review your audience, settings, design, and select if you want to send your email immediately or schedule for the future. Depending on what you choose, click either ‘Send Now’ or ‘Schedule Campaign’, and wait for your results to come in.


With these targeted email campaigns, your customers are 600% more likely to continue shopping with you and help you grow your business, simply due to the fact that you’re only emailing them when it matters. 



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