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Email Marketing

How to Improve Email Deliverability in 2026: 9 Updated Steps

Deliverability rules changed in 2024 and they're still tightening. Here's how to get your emails into the inbox, not the spam folder, in 2026.

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Rochelle Treymane

Loyalty & Marketing Expert

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Customer Experience Loyalty Marketing

How Taylor Swift Turned Loyal Fans Into Overnight Haters When Taylor Swift lost touch with her fans, loyalty unraveled. Here’s what brands can learn about customer experience and trust.

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Marketing Tips Customer Experience Retention Marketing Customer Feedback

How to Collect and Manage Customer Feedback Learn which methods of customer feedback collection could work best for your business and discover why you should consider this essential growth data.

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Marketing Tips Omnichannel Retail Customer Experience Retention Marketing

What is Omnichannel Marketing? Omnichannel – the 'in' phrase of the retail space. So what does omnichannel mean & how can you implement it into your business? Read on to learn more.

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Customer Segmentation Email Marketing Customer Experience

Mastering Personalized Email Marketing with Custom Segmentation Learn how to segment your customers in groups derived from customers’ shopping data and use those segments to create targeted marketing that converts.

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Customer Experience Loyalty Marketing Retention Marketing

How to Grow Customer Loyalty With Birthday Rewards Learn the essentials about rewarding your customers on their birthdays and discover the benefits of a generous loyalty program.

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Customer Experience Customer Feedback

Collecting Feedback To Enhance Your Customer's Experience Fun fact: a 5% increase in customer loyalty can increase your ROI. Learn about rewarding customers & discover the benefits of loyalty marketing. Read more.

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Marketing Tips Email Marketing Omnichannel Retail BigCommerce Customer Experience Loyalty Marketing Retention Marketing SEO Retail Marketing

SEO Series Part 3: Common Mistakes SEO Mistakes for Retailers to Know Solve common SEO mistakes before ever even making them with Part 3 of our SEO mini-series.

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Marketing Tips Email Marketing Omnichannel Retail BigCommerce Customer Experience Loyalty Marketing Retention Marketing Retail Marketing

SEO Series Part 2: Making Search Engine Optimization More Affordable Part 2 of our SEO series gives you actionable tips on getting started with eCommerce SEO while taking the DIY route!

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Loyalty Marketing

How to account for loyalty programs: what’s the right method? How should loyalty points be accounted for in businesses? We look at 2 common methods — as a cost of sale or a liability — and discuss each.

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Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

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Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

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Loyalty Marketing

Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.

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Speciality Food & Drinks Retail

Reimagining the Liquor Store: Adapting to a Changing Market Liquor stores are facing an existential challenge. Shifting consumer habits, economic pressures, and competition are forcing owners to rethink strategy.

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Email Marketing

How to Improve Email Deliverability in 2026: 9 Updated Steps Deliverability rules changed in 2024 and they're still tightening. Here's how to get your emails into the inbox, not the spam folder, in 2026.

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