How to develop a retail email marketing strategy – 7 do’s & don’ts
Navigate retail email marketing for yourself with our 7 dos and don't to combat simple mistakes that often occur in email marketing strategies.
Posts about Email Marketing
Email Marketing Best Practices Guide for BFCM 2021
Halloween, Hanukkah, or BFCM – picking your marketable holidays is just the first step. Send undeniable emails this season with our email marketing guide.
How to Use a Marketing Calendar to Manage Your Campaigns
Learn how to use the Marketing Calendar feature to organize your marketing campaigns, schedule future campaigns, track your campaign success, and more.
How to create customized automated campaigns to drive sales
Custom automations are perfect for requesting reviews, offering a post-purchase service or a timely cross-sell. Read more to learn how to use this feature.
How Points Campaigns Can Help You Increase Customer Loyalty
Learn how to encourage your customers to shop by sending a points promotion campaign that offers extra points for purchases during a set timeframe.
Boost Your Campaigns and Help Your Retail Marketing Stand Out
Re-engage customers who haven’t opened your email campaigns by resending your email with a refreshed subject line. Introducing, Boost Email Campaigns!
Discover Email Campaign Templates Designed for Customer Engagement
Create consistent, recognizable, and beautiful emails with previously designed email templates! Learn how to navigate Marsello's Email Templates Library.
How to Encourage Ecommerce Sales Amidst the COVID-19 Pandemic
To help you navigate post-pandemic retail and knock it out the park, we’ve compiled some tips on using online channels to encourage sales and engagement.
Communicating about Coronavirus (COVID-19)
Explore examples of retailers communicating with their customers, then discover the tools you need to communicate pandemic-related changes with customers.
How to Improve Email Deliverability: 9 Proven Steps
Ensure your emails are delivering exactly how you expect and learn how to stay out of your customers’ spam folders with our 9 tips for deliverability.
7 Ways to Create Holiday Campaigns That Convert
Create compelling holiday campaigns with our 7 actionable steps. Learn from leading retailer examples and key takeaways.
Mastering Personalized Email Marketing with Custom Segmentation
Learn how to segment your customers in groups derived from customers’ shopping data and use those segments to create targeted marketing that converts.