It’s common knowledge that holiday email marketing is both essential and fiercely competitive. Not only do you have to ensure you’re standing out to customers by creating beautifully crafted emails that meet the following best practice guidelines, but you also have to schedule those emails to send at the perfect time to land in front of your customers – the right message to the right customers, at the right time!
Get on top of your holiday marketing by mastering it early! We've designed the following infographic to help you confidently create campaigns for BFCM, and all the holidays surrounding it.
Email Marketing Best Practices Infographic:
Whether it’s Halloween, Thanksgiving, Black Friday, Cyber Monday, or even President’s Day, picking your marketable holidays is just the first step.
As you can see, there are many components that go into creating a winning holiday marketing campaign. So what else can you do to ensure you’re capturing your customers’ attention?
We've put together a few simple steps and tools you can use to make sure you're prepared for Black Friday/Cyber Monday and any other holiday during the season! And all of this is easy to master with Marsello's features:
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Plan ahead with a marketing calendar – Prepare for the upcoming holidays with the help of the Marketing Calendar feature. Whether you need a reminder of the upcoming holidays’ dates, or you want to schedule a series of holiday-specific campaigns, the Marketing Calendar makes this easy. Learn more.
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Make use of pre-made email templates – If you’re strapped for time, one of the most effective ways you can create a campaign that you know will capture customers’ attention and keep you out of their Spam folders is by using pre-designed email templates. Not only can you customize your campaign to ensure it fits your brand, but you can also schedule your campaign for the future, helping to save you time now and down the line. Learn more.
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Boost your email campaigns – Seeing lower than expected email open rates? Never fear; that’s a common complaint at this time of year! Automatically resend email campaigns with a different subject line to everyone who didn’t open it the first time around! Learn more.
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Send SMS campaigns – Follow up your holiday email campaign by sending an SMS campaign to those customers in your chosen segment who have opted-in to your SMS marketing. Learn more.
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Offer loyalty points promotions through campaigns – Offer a points promotion for the days of the holiday and then focus your holiday email marketing campaign around that points promotion. Use enticing deals like double points to ensure your brand is in front of customers’ minds before the holiday has even arrived. Learn more.
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Make the most of data-driven customer segmentation – All signs point to personalization! Market-specific emails to different customer groups and watch as your engagement rates increase. Read how Spanish shoe brand, Yuccs, did just this last year over BFCM and saw outstanding results! Learn more about Customer Segmentation.
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Now you’ve got all the tools you need to get started, head across to your Marsello admin and start creating.
Alternatively, sign up today or book a demo.
