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The Marsello Blog

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Your 2025 Retail Marketing Strategy Starts with the Right Data—Here's How

The best marketing strategies are fueled by data. In 2025, align your goals with data and ensure your marketing is set up for success in the year ahead.

Francesca Nicasio

Loyalty & Marketing Expert


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Boost loyalty for hospitality with Marsello, Lightspeed Ordering & Bopple Integrated omnichannel loyalty for hospitality has never been so easy! Read how Marsello, Bopple, & Lightspeed Ordering bring seamless hospitality loyalty...
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Customer Loyalty vs Customer Retention – What should you focus on? We know any good store is customer-centric, but how do you know which is most important: Customer Loyalty or Retention? And which should you focus on?
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How to Collect and Manage Customer Feedback Learn which methods of customer feedback collection could work best for your business and discover why you should consider this essential growth data.
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What is Omnichannel Marketing? Omnichannel – the 'in' phrase of the retail space. So what does omnichannel mean & how can you implement it into your business? Read on to learn more.
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Create new & look-a-like audiences with Facebook Audience Sync Easily use social media ads to retarget current customers or acquire new customers using the Facebook Audience Sync feature from Marsello.
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Email Marketing Best Practices Guide for BFCM 2021 Halloween, Hanukkah, or BFCM – picking your marketable holidays is just the first step. Send undeniable emails this season with our email marketing guide.
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How to Use a Marketing Calendar to Manage Your Campaigns Learn how to use the Marketing Calendar feature to organize your marketing campaigns, schedule future campaigns, track your campaign success, and more.
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How to Use Product Recommendations for Shopify POS! Using Product Recommendations (by Marsello) with your Shopify POS is an easy way to master cross-selling, up-selling, and smart marketing.
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Fellow NZ-Based Company, Goody, Joins the Marsello Family We’re officially welcoming fellow New Zealand-based Goody to the Marsello family. Read on to learn what this acquisition means for Marsello.
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How Points Campaigns Can Help You Increase Customer Loyalty Learn how to encourage your customers to shop by sending a points promotion campaign that offers extra points for purchases during a set timeframe.
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Differentiating Your eCommerce Store From the Competition Written by our friends at BigCommerce, read on to learn our 10 strategies for helping your online store stand out!
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Discover Email Campaign Templates Designed for Customer Engagement Create consistent, recognizable, and beautiful emails with previously designed email templates! Learn how to navigate Marsello's Email Templates Library.
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10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
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Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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The Ultimate Guide To Black Friday/Cyber Monday (BFCM) Campaigns in 2024 This ultimate guide offers practical, actionable strategies to make your Black Friday/Cyber Monday campaigns a success in 2024.
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6 ways to attract new customers with a multi-platform marketing strategy Strengthen your multi-platform marketing strategy with these 6 actionable steps for developing customer buy-in with each marketing channel in your toolkit.
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6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
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