<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3353132&amp;fmt=gif">

The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp
Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program

In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

Francesca Nicasio

Loyalty & Marketing Expert

Search

SearchIcon CrossIcon
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello_Blog_How%20to%20Implement%20SMS_Banner.png
Campaign Marketing
How to Implement SMS Marketing SMS Marketing receives some of the highest engagement rates. Make the most of text message marketing within your marketing strategy with our top tips.
https://f.hubspotusercontent40.net/hubfs/7956896/facebook-audience-sync-blog-marsello-1200x700.jpg
Campaign Marketing Marketing Tips Customer Segmentation Acquisition Retention Marketing
Create new & look-a-like audiences with Facebook Audience Sync Easily use social media ads to retarget current customers or acquire new customers using the Facebook Audience Sync feature from Marsello.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-BFCM-Email-Marketing-Guide.png
Campaign Marketing Customer Segmentation Email Marketing Retention Marketing
Email Marketing Best Practices Guide for BFCM 2021 Halloween, Hanukkah, or BFCM – picking your marketable holidays is just the first step. Send undeniable emails this season with our email marketing guide.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marsello-custom-automations%20blog%20header.png
Campaign Marketing Marketing Tips Customer Segmentation Email Marketing Marketing Automation
How to create customized automated campaigns to drive sales Custom automations are perfect for requesting reviews, offering a post-purchase service or a timely cross-sell. Read more to learn how to use this feature.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Boost-Campaign-Feature-1.png
Campaign Marketing Email Marketing Loyalty Marketing
Boost Your Campaigns and Help Your Retail Marketing Stand Out Re-engage customers who haven’t opened your email campaigns by resending your email with a refreshed subject line. Introducing, Boost Email Campaigns!
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Templates.png
Campaign Marketing Marketing Tips Acquisition Email Marketing Retention Marketing
Discover Email Campaign Templates Designed for Customer Engagement Create consistent, recognizable, and beautiful emails with previously designed email templates! Learn how to navigate Marsello's Email Templates Library.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/Marsello-Encourage-eCommerce-Sales.png
Campaign Marketing Marketing Tips COVID-19 Email Marketing Omnichannel Retail Retention Marketing Retail Marketing
How to Encourage Ecommerce Sales Amidst the COVID-19 Pandemic To help you navigate post-pandemic retail and knock it out the park, we’ve compiled some tips on using online channels to encourage sales and engagement.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marsello-sms-campaigns-marketing.gif
Campaign Marketing
Use SMS Campaigns to Reach More Customers and Drive Sales Power-up your promotions with SMS reminders, clever campaigns or even ask your customers for feedback. Learn about Marsello's SMS Campaigns feature here.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marsello-blog-Improve-Email-Deliverability-banner.jpg
Campaign Marketing Email Marketing Marketing Automation Retention Marketing Customer Feedback
How to Improve Email Deliverability: 9 Proven Steps Ensure your emails are delivering exactly how you expect and learn how to stay out of your customers’ spam folders with our 9 tips for deliverability.
https://f.hubspotusercontent40.net/hubfs/7956896/marsello_anatomy_of_good_holiday_email_blog_banner-1.jpg
Campaign Marketing Marketing Tips Email Marketing Retention Marketing
7 Ways to Create Holiday Campaigns That Convert Create compelling holiday campaigns with our 7 actionable steps. Learn from leading retailer examples and key takeaways.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/thumbnail3-01.png
Campaign Marketing Marketing Tips Customer Segmentation Maximizing ROI
Run Retargeting Facebook Ads to Your Custom Audiences to Maximize ROI Read the first in our Marsello Mini-Series to learn how to export your customer segments and run retargeting ads to shoppers who are most likely to convert
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/Marsello%20Campaigns%20Feature.png
Campaign Marketing Email Marketing Marketing Automation
How to Create Compelling One-off Email Campaigns With Marsello Learn how to use the Campaigns feature from Marsello to send one-off emails like newsletters, promotions, or stock updates to a certain customer segment.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png
Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mask%20group%20%2881%29.png
Loyalty Marketing Retail Marketing
Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png
Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Automated-Birthday-Email-Discount-Code.png
Loyalty Marketing Retention Marketing
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Loyalty-Program-Points-System-VIP-Tiers.png
Loyalty Marketing
6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/pexels-jopwell-1325735.jpg
Retail
Retail Outlook: Brick & Mortar Defies Odds, Surge Forecast For 2024 What's in store for retail in 2024? We analyze economists' forecasts, recent trends and the latest holiday sales data to look ahead at next year.
1 2
❯
BackButtonX

By signing up, you agree to Marsello’s Terms of Service and Privacy Policy

LoginIcon

Already have an account? Login →

QuoteIcon

Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.

Hayley Greenstein

LEGO® Certified Stores

QuoteIcon

Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.

Luke Simonsen

Federation +

QuoteIcon

[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.

Daniel Pantaleo

Pinjarra Bakery