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7 Best Loyalty Apps for Shopify [2023]

Choosing the best loyalty program app for your Shopify store isn't easy. In this blog, we review the 7 Best Loyalty Apps for Shopify, and how they can...

Max Crosse

Content Strategy Manager

Customer retention isn’t easy. Between your eCommerce and physical stores, social media, and various other touchpoints, customers can slip through the cracks.

Shopify’s loyalty program apps make it easy to engage your customers with personalized rewards and incentives and ensure they stick around for the long term. But with so many loyalty apps to choose from, how do you know which one is right for your business?

In this article, we’ll review the 7 Best Loyalty Apps for Shopify and how they can increase customer retention and boost sales for your store.

 


 

What are the best loyalty apps for Shopify in 2023?

marsello-loyalty-marketing-tools

1. Marsello [Top pick ✨]


Marsello helps you drive sales and reward regulars with a loyalty and referral program that works in-store and online. With Marsello, you can customize the appearance of your program to match the look and feel of your brand. It’s easy to set up rewards, discounts, points, VIP tiers, and more to gamify your customers’ shopping experience and encourage them to spend more.

Marsello’s key point of difference is the ability to run your loyalty program seamlessly across your Shopify eCommerce and POS channels. This simplifies customer loyalty management and allows for a more seamless customer loyalty experience.

Marsello’s loyalty tools also connect with its all-in-one marketing automation tools, helping you run more effective campaigns, from email to SMS, reviews, and more.

 

Here are some popular ways to use Marsello:

    • Customize and launch a loyalty program that works in-store and online
    • Reward customers with personalized rewards, points, VIP tiers, and more
    • Sync sales from eCommerce and POS and link them to unique customer profiles
    • Use your customer insights to run smarter, personalized marketing campaigns
    • Manage all of your marketing from one app, email, SMS, automations, and more

 

Pricing

Marsello offers a 14-day free trial. Paid plans start from $100 USD/month, and are based on your customer database size and the number of eCommerce and POS sites connected.

 

What merchants think about Marsello

Merchants enjoy using Marsello for its user-friendly interface and powerful loyalty features. Marsello merchants have seen a boost in sales through its loyalty and rewards program, email, and SMS marketing features. Marsello’s marketing automation tools and cost-effectiveness are also highlighted, along with its responsive customer service team.

Install on Shopify

Recommended Loyalty App for Shopify
Marsello helps you launch a world-class loyalty program that engages your customers and drives sales, no matter how they shop. Create rewards, points, VIP tiers, and more with ease.

Start Free Trial

 

2. Smile.io

smile-loyalty-tools

Smile.io offers easy-to-use loyalty and rewards tools to help you engage your shoppers, and turn first-time customers into forever customers. Over 125 million shoppers earn points through Smile. 

With Smile, you can create your own loyalty and rewards program that increases sales and repeat purchases, saves on acquisition costs, and boosts brand loyalty. The best part is that creating a loyalty program with Smile only takes a few minutes—with no coding required.

Smile offers simple management of your customers and loyalty data, and if you need help, you’re supported 24/7 by a team of loyalty experts to answer your questions.

 

Here are some popular ways to use Smile:

    • Customize your loyalty widget and rewards launcher to match your brand aesthetic
    • Encourage repeat sales by allowing customers to earn points and rewards
    • Connect Smile with your email, review, and customer service apps
    • Nudge customers to continue shopping by reminding them of their points and rewards

 

Pricing

Smile is free to install. Their free plan allows up to 200 monthly orders and gives you access to all the basic loyalty features, including a points and referrals program, basic brand customization, default reward emails, and an analytics overview.

 

What merchants think about Smile.io

Shopify store owners appreciate this app for its easy setup and seamless integration with Shopify. Smile is praised for its loyalty points system, customizable rewards options, and VIP program features. Smile’s free plan is a good entry point for new businesses looking to increase customer loyalty. The free version is robust and easy to use.

 

3. LoyaltyLion

loyaltylion-loyalty-program

LoyaltyLion helps Shopify brands boost retention and increase customer engagement with a loyalty program that goes beyond points and rewards.

The popular loyalty app helps you incentivize brand engagement and motivate repeat purchases by offering loyalty points and rewards to customers who engage with your business.

 

Here are some popular ways to use LoyaltyLion:

    • Reward positive onsite behavior with customizable points and gifts
    • Increase brand advocacy by rewarding customer referrals
    • Deliver points and rewards through email and on-store notifications
    • Tailor how your loyalty program appears on your Shopify eCommerce site
    • Integrate with email providers, subscription partners, reward platforms, and more

 

Pricing

LoyaltyLion offers a free plan that gives you access to basic loyalty features, unlimited members, and up to 800 monthly orders. Paid plans start from $156 USD/month.

 

What merchants think about LoyaltyLion

Merchants highly recommend LoyaltyLion due to its seamless integration, customizable features, and user-friendly interface. LoyaltyLion is praised for its exceptional customer service, and merchants appreciate the app’s detailed analytics, and easy migration from other loyalty apps.

 

4. Joy: Loyalty & Rewards Program

joy-loyalty-program

Joy is a user-friendly loyalty solution designed to keep your customers around with advanced loyalty programs and rewards features. It’s designed to help Shopify stores effectively convert their shoppers into loyal customers with the help of rewarding points.

The app has a variety of features that allow store owners to manage the earning and spending of loyalty points flexibly. All of Joy’s loyalty features come in a user-friendly and no-code-required platform that’s supported by 24/7 customer support.

 

Here are some popular ways to use Joy:

    • Reward customers for signing up, placing orders, leaving reviews, and more
    • Manage your customer tiers, points, and missions with export and import data
    • Run campaigns with built-in email notifications and automations
    • Leverage your store’s point-of-sale data to run more effective loyalty campaigns
    • Engage your customers without slowing down your shop’s loading speeds

 

Pricing

Joy offers a free plan, limited to 250 orders per month. You can enable points-earning options for customers who sign up and place an order. Paid plans start from $29 USD/month.

 

What merchants think about Joy

Merchants love Joy for its diverse loyalty features such as rewards programs and referral options, and low impact on your shop’s loading speeds. The customer service team is highly praised, and merchants find the pricing reasonable and appreciate its integration with POS. The tool is regarded as a valuable tool for growing a store’s database and social following.

 

5. Yotpo: Loyalty & Rewards

yotpo-loyalty-dashboard

Yotpo’s eCommerce retention marketing platform helps Shopify brands drive repeat sales with connected solutions for loyalty, email, SMS, reviews, and more. With Yotpo, you can build a customizable, retention-driving loyalty program that offers more than just rewards.

Yotpo’s agile loyalty tools empower store owners to launch a loyalty program quickly and iterate endlessly — with no developer work required. The platform’s out-of-the-box campaigns help you drive repeat sales from the get-go.

 

Here are some popular ways to use Yotpo:

    • Customize, launch, and manage your loyalty program with no coding required
    • Monitor your loyalty and referral program data, from ROI to customer LTV, and more
    • Increase repeat sales and customer engagement with diverse rewards and tiers
    • Create a seamless marketing experience by integrating Yotpo’s marketing products

 

Pricing

Yotpo is free to install, with a free plan available to stores with fewer than 100 monthly orders. Paid plans start from $199 USD/month and provide your customers with more ways to earn.

 

What merchants think about Yotpo

Yotpo is highly recommended for its seamless Shopify integration. The platform helps users effortlessly boost business with features like email reminders for points-earning, and reward redemption options. The customer service, especially the live chat is appreciated, and the app’s customization capabilities are also appreciated.

 

6. Stamped Loyalty & Referrals

stamped-loyalty-program-and-referrals

Stamped Loyalty helps Shopify brands maximize customer loyalty with a customized loyalty program, VIP tiers, and referrals. The platform works as a stand-alone product, but can also be integrated with Stamped’s integration reviews and ratings product to create a full suite of customer tools.

Stamped helps brands deliver immediate value to their customers through a personalized loyalty experience. Their platform helps you increase average order value and maximize customer lifetime value through AI-powered points and rewards, VIP tiers, and referral solutions.

 

Here are some popular ways to use Stamped:

    • Drive engagement with points-based campaigns that motivate customers to shop
    • Reward and incentivize customers to share your brand with their friends
    • Deliver a fully customized on-brand loyalty program and experience
    • Create exciting VIP tiers and perks to recognize your best customers

 

Stamped Pricing

Stamped offers a free plan. Paid plans start from $59 USD/month, however, by signing up for Stamped’s 12-month plan, you can save 17% off your subscription costs.

 

What merchants think about Stamped

Merchants love using Stamped for its intuitive loyalty integration with Shopify, along with its advanced customization features and helpful customer support team. Despite some instances where glitches and shortages in real-time assistance occur, the overall sentiment remains positive, with Shopify store owners taking pleasure in migrating from other app alternatives.

 

7. Rise.ai

rise-gift-card-app

Rise is the go-to gift cards and store credits app for Shopify stores. The app is designed to manage all your brand’s re-engagement activity, from gift cards to referrals, rewards, and refund management.

Rise helps you establish an intuitive rewards program with flexible, automated store credit flows that strengthen your customer relationships and increase customer lifetime value.

Rise’s customer service team is excellent and has proven to go above and beyond to help customers get the most out of their products and deliver success.

 

Here are some popular ways to use Rise.ai

    • Trigger and create store credit rewards based on customer activity
    • Issue gift card refunds and offer store credit for returns
    • Launch a loyalty program that encourages store credit accumulation
    • Remind customers of their gift cards with scheduling and sending options

 

Pricing

Rise’s starter plan starts from $19.99 USD/month and gives you access to essential store credit and gift card features, limited to 100 monthly store orders.

 

What merchants think about Rise.ai

Merchants appreciate the app for its gift cards, rewards programs, and store credit issuance. The app has high customizability and works seamlessly with Shopify and Klaviyo, helping you run more effective campaigns. The app has been instrumental for many Shopify stores wanting to increase sales and attraction, with its gift card scheduling and automation tools being a stand-out feature.

 


 

So, which loyalty app should I install?

Shopify’s loyalty apps make it easy for store owners to engage customers and drive long-term brand loyalty.

The best loyalty programs are ones that make customers feel seen and valued, regardless of how they shop. In this context, Marsello’s seamless integration with Shopify eCommerce and POS allows store owners to nurture customers and manage loyalty and order data across multiple channels.

By centralizing your in-store and online customer data, you can get a complete view of your customers, helping you optimize your loyalty program and run more targeted and timely campaigns that drive sales for your Shopify store.

Recommended Loyalty App for Shopify

Marsello helps you launch a world-class loyalty program that engages your customers and drives sales, no matter how they shop. Create rewards, points, VIP tiers, and more with ease.

Start Free Trial

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    What a Marsello & Heartland Retail POS integration means for retailers

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    Run Marsello-powered marketing across all your brick-and-mortar & online stores by integrating seamlessly with Heartland Retail & your eCommerce platform.

    Run your loyalty and marketing across all your stores and online by seamlessly integrating Marsello with Heartland Retail and your eCommerce platform.

    Heartland Retail POS with a retailer loyalty program in the background.


    Become the ultimate omnichannel retailer with marketing across all your sales channels! You asked for an all-in-one retail marketing platform that would integrate with both Heartland Retail POS and your eCommerce provider, and we’ve delivered!


    Let’s dive in and learn what Marsello brings to Heartland Retail POS users. 

     

    How do Marsello and Heartland Retail POS work together?

     

    It’s easy to set up and run your retail marketing strategy across brick-and-mortar and online stores. Marsello integrates seamlessly with Heartland Retail POS and your choice of eCommerce platform.

    Integrate your customer loyalty program in-store & online, and turn shoppers into brand ambassadors

    Heartland-Retail-Omnichannel

     

    With an omnichannel customer loyalty program integrated across your Heartland Retail POS-powered store and eCommerce, you can create a seamless customer loyalty experience. Track and reward customer engagement, gather valuable customer information, trigger perfectly-timed notifications to encourage customers to shop, grow life-long customer relationships, and more! 

    Create an undeniable customer loyalty program that can turn one-off customers into brand ambassadors by bringing your in-store and online customer, marketing, and retail data into one platform.

    Get started by learning how to add customers to your Marsello x Heartland Retail POS loyalty program and how customers earn points.

    Send personalized email and SMS campaigns and delight customers with communications they love


    Marsello-Drive-Sales-With-Email-SMS-Campaigns-1

    Personalization is the secret ingredient to make email and SMS campaigns stand out. When you include brand colors, logo, product images and use data to feed-in customer information, you create a standout marketing experience that captures your customers’ attention. 

    With tools like data-driven product recommendations, merge tags to automatically include customer details (like their names), unique coupon codes, a drag-and-drop email builder, and professionally designed templates, it’s easy to create campaigns that encourage customer engagement.

    Marsello’s email templates library is an excellent place to source inspiration while quickly creating memorable email campaigns if you’re new to creating them.


    Trigger automated marketing campaigns based on customer data and boost your ROI


    Marsello-Sign-Up-Form-Automated-Welcome-Email

    Automated marketing campaigns are a powerful customer retention tool. Celebrate critical milestones, encourage customers to return to your store, reward your best customers, and more – all automatically triggered, so you don’t have to manually remember every date for every customer. Better yet? Marsello includes pre-designed automated campaigns. All you need to do is customize the flows with your branding, check that the settings meet your desired goals, and then click enable. Our pre-built automated campaigns include:

        • A ‘Thank you’ automation to new customers who have shopped for the first time. 
        • A product recommendations and exclusive discount email flow designed to encourage Best shoppers to keep shopping with you.
        • A ‘Happy birthday’ celebration flow for customers who have shared this data with you. 
        • A ‘win-back’ automation to encourage at-risk customers (those who’ve not shopped recently) to make a purchase.
        • An automated flow dedicated to recovering abandoned carts when customers fail to complete a purchase.


    But with customizable campaigns, the options are endless. Learn more about Marketing Automations by Marsello or book a demo today.

    Book a demo


    Understand detailed marketing reports and customer data to improve your marketing


    Marsello_reporting

    By integrating your Marketing results with your Heartland Retail POS and eCommerce data, you can accurately attribute sales and successes from your marketing to specific sales channels, giving you results you can trust. Marsello uses closed-loop data attribution to ensure you can make informed decisions that see results. 


    Track your Return on Investment, Average Customer Lifetime Value, specific marketing results (like loyalty program insights), and detailed customers & revenue insights. Then, use this information to improve your marketing campaigns and processes to ensure that your efforts see the best results in-store, online, and through whatever marketing channels you use.


    Use customer segmentation to target specific customer groups through email, SMS, or paid advertising

    image-asset

    Capture visitors’ details with POS & eCommerce marketing opt-ins, email capture pop-up forms, and website landing pages. Then, leverage your customer data with Marsello’s in-built segmentation, which can be used for email, SMS, and Facebook ad targeting.

    Marsello automatically segments your customers into specific groups to help you create personalized marketing campaigns that get results! With RFM segmentation, you’ll see your customers grouped into the following segments:

        • Best: ordered recently, ordered the most often, and spent the most 
        • Loyal: ordered recently, ordered often, spent good money
        • Promising: ordered recently, ordered more than once, and spent an average amount
        • New: made their first order recently
        • At-risk: haven’t ordered recently
        • Lost: haven’t ordered in a very long time.  

    Customer segmentation is a valuable tool for enabling marketing that gets results. Although you might be narrowing down the recipient list, you’re also making it more relevant, which means that customers in that list are much more likely to engage; this is particularly important when creating email or SMS campaigns and paid advertising.

    Learn more about Marsello’s Marketing Lists feature.


    Final words

    The options don’t stop at loyalty marketing, email and SMS campaigns, automations, or customer data either! From customer feedback collection to native eCommerce integrations, Marsello creates an all-in-one marketing powerhouse designed for omnichannel Heartland Retail merchants.

     

    Ready to increase your ROI and create an omnichannel retail marketing strategy your customers love?

    Get Marsello

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