The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Loyalty%20Pulse%20Check%20Blog%20Banner.png

Loyalty Marketing News & Updates

Marsello releases its first Loyalty Pulse Check

The Loyalty Pulse Check 2025 is an analysis of current and future trends gleaned from a recent survey of small-to-medium businesses using loyalty programs.

AuthorAvatar

Brent Spicer (Spice)

Loyalty & Marketing Expert

Search

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Loyalty%20Pulse%20Check%20Blog%20Banner.png

Loyalty Marketing News & Updates

Marsello releases its first Loyalty Pulse Check The Loyalty Pulse Check 2025 is an analysis of current and future trends gleaned from a recent survey of small-to-medium businesses using loyalty programs.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/retail%20assistant%20at%20a%20spots%20store%20serving%20a%20customer.webp

Loyalty Marketing Artificial Intelligence

How to Turn Customer Loyalty Data into a Competitive Advantage In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/image_fx_%20%2861%29-1.jpg

Loyalty Marketing

How do I know if my loyalty program is working? Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Group%209646.png

Loyalty Marketing

Engagement: Two Loyalty Program Success Factors There is proven psychology behind loyalty points. By implementing these principles, retailers incentivize purchasing behavior and foster long-term loyalty.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/The%20science%20behind%20loyalty%20programs.png

Loyalty Marketing

What’s The Point? The Science Behind Loyalty Points Programs There is proven psychology behind loyalty points. By implementing these principles, retailers incentivize purchasing behavior and foster long-term loyalty.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Group%209494.webp

Loyalty Marketing

What Does the Loyalty Landscape Look Like in 2025? Every year, the things that drive customer loyalty stay the same. Double down on these 5 principles and you can't go wrong.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp

Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Model%20wearing%20Serafina%20and%20%20Lego%20Car.webp

Loyalty Marketing Retail Marketing

How Loyalty Programs Drive Repeat Purchases: Insights from 2 Successful Retailers Does a loyalty loyalty program work? Learn from Olivia Parker, Marketing Manager at Serafina, and Jordan Hepburn, Owner at Hobbytech Toys.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mask%20group%20%2881%29.png

Loyalty Marketing Retail Marketing

Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Screenshot%202024-08-02%20at%202.55.54%20PM.png

Loyalty Marketing Retail Marketing

The Ultimate Guide To Black Friday/Cyber Monday (BFCM) Campaigns in 2024 This ultimate guide offers practical, actionable strategies to make your Black Friday/Cyber Monday campaigns a success in 2024.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Increase%20repeat%20purchase%20rate.png

Loyalty Marketing Retail Marketing

10 Ways to Increase Customer Loyalty Without a Points Program If you want to level up your customer loyalty initiatives beyond a points program, we've put together ten tips that can help.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Flybuys.jpg

Loyalty Marketing

Why FlyBuys Is Closing in 2024: A Farewell to an Iconic Loyalty Program The closure of FlyBuys NZ in 2024 marks the end of an era in loyalty programs. Discover the evolution of loyalty programs, the impact on consumers and...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png

Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp

Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png

Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/trophies-best-shopify-apps-2025.webp

Shopify Retail

Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/retail%20assistant%20at%20a%20spots%20store%20serving%20a%20customer.webp

Loyalty Marketing Artificial Intelligence

How to Turn Customer Loyalty Data into a Competitive Advantage In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Automated-Birthday-Email-Discount-Code.png

Loyalty Marketing Retention Marketing

Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.

1 2 3 4 5

❯