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Measuring ROI: Does Your Loyalty Program Deliver Value?

How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty NZ & Flybuys).

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Francesca Nicasio

Loyalty & Marketing Expert


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Measuring ROI: Does Your Loyalty Program Deliver Value? How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty NZ & Flybuys).
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Marsello releases its first Loyalty Pulse Check The Loyalty Pulse Check 2025 is an analysis of current and future trends gleaned from a recent survey of small-to-medium businesses using loyalty programs.
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How to Turn Customer Loyalty Data into a Competitive Advantage In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.
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How do I know if my loyalty program is working? Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...
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Engagement: Two Loyalty Program Success Factors There is proven psychology behind loyalty points. By implementing these principles, retailers incentivize purchasing behavior and foster long-term loyalty.
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What’s The Point? The Science Behind Loyalty Points Programs There is proven psychology behind loyalty points. By implementing these principles, retailers incentivize purchasing behavior and foster long-term loyalty.
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What Does the Loyalty Landscape Look Like in 2025? Every year, the things that drive customer loyalty stay the same. Double down on these 5 principles and you can't go wrong.
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The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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How Loyalty Programs Drive Repeat Purchases: Insights from 2 Successful Retailers Does a loyalty loyalty program work? Learn from Olivia Parker, Marketing Manager at Serafina, and Jordan Hepburn, Owner at Hobbytech Toys.
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Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
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The Ultimate Guide To Black Friday/Cyber Monday (BFCM) Campaigns in 2024 This ultimate guide offers practical, actionable strategies to make your Black Friday/Cyber Monday campaigns a success in 2024.
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10 Ways to Increase Customer Loyalty Without a Points Program If you want to level up your customer loyalty initiatives beyond a points program, we've put together ten tips that can help.
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Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
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The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/retail%20assistant%20at%20a%20spots%20store%20serving%20a%20customer.webp
How to Turn Customer Loyalty Data into a Competitive Advantage In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Loyalty%20Pulse%20Check%20Blog%20Banner.png
Marsello releases its first Loyalty Pulse Check The Loyalty Pulse Check 2025 is an analysis of current and future trends gleaned from a recent survey of small-to-medium businesses using loyalty programs.
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