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The Marsello Blog

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How to Create A Top-Performing Abandoned Cart Email (With Examples)

Learn how to create top-performing abandoned cart emails with proven tips, personalization, and real-life examples to recover lost sales and boost...

Francesca Nicasio

Loyalty & Marketing Expert


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The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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How Loyalty Programs Drive Repeat Purchases: Insights from 2 Successful Retailers Does a loyalty loyalty program work? Learn from Olivia Parker, Marketing Manager at Serafina, and Jordan Hepburn, Owner at Hobbytech Toys.
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Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
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The Ultimate Guide To Black Friday/Cyber Monday (BFCM) Campaigns in 2024 This ultimate guide offers practical, actionable strategies to make your Black Friday/Cyber Monday campaigns a success in 2024.
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Using Shopify With Lightspeed POS: A Comprehensive Guide For Retailers In this article, we look at how Lightspeed and Shopify integrate and what merchants can do to get the most out of each solution, used together.
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10 Ways to Increase Customer Loyalty Without a Points Program If you want to level up your customer loyalty initiatives beyond a points program, we've put together ten tips that can help.
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Multi-Channel Selling: Marketing Strategies For Data-Driven Merchants Get an edge in your market with these multi-channel selling strategies. Learn how to wield your data, create revenue-generating campaigns, and drive...
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How to Create a Loyalty Program in 2024 Loyalty programs are essential for driving repeat sales and building brand loyalty. Here's how to create a loyalty program in 2024 (with examples).
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New Integration: Advanced Loyalty Plugin For WooCommerce Retailers Marsello is fully integrated with WooCommerce. WooCommerce retailers can now run a powerful loyalty program in-store and online.
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Marsello Now Integrates With Lightspeed Retail (R-Series) Marsello is now fully integrated with Lightspeed Retail (R-Series). R-Series retailers can now run their loyalty program seamlessly in-store and online.
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7 Steps To A Profitable Loyalty & Rewards Program As a retailer, a loyalty program can be one of your most important marketing tools. Here's how to build a profitable loyalty and rewards program.
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Top Trends For Hospitality & Retail Businesses in 2023 Marketing to your most loyal customers, innovating with your products, and building your brand could be your most important investments in 2023.
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Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Winning Black Friday 2024: Building Customer Loyalty that Lasts You win a lot of new business over Black Friday, but do they stick around? Learn how to keep new customers coming back after the sales season.
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10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
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Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
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6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.