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Loyalty Marketing
How to Set Up a Loyalty Program for Your Business (Without Overcomplicating It)

You don't need a custom app, a marketing team, or months of planning. Here's how to launch a loyalty program that actually runs itself.

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Max Crosse

Loyalty & Marketing Expert

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Black Friday
What are some quick wins for retailers over Black Friday 2025? Last-minute Black Friday/Cyber Monday 2026 marketing tips for retailers. Discover quick wins and tactics to turn deal hunters into loyal customers.
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Loyalty Marketing Black Friday
Winning Black Friday 2024: Building Customer Loyalty that Lasts You win a lot of new business over Black Friday, but do they stick around? Learn how to keep new customers coming back after the sales season.
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Cyber Monday Black Friday
Why Patagonia & Other Retailers Are Canceling Black Friday in 2023 While Black Friday works well for some retailers it's not right for everyone. Some risk cutting into margins, alienating customers or their diluting brand.
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Marketing Tips Cyber Monday Black Friday
Top 8 Marketing Hacks For Black Friday/Cyber Monday Campaigns Here are the Top 8 Black Friday & Cyber Monday marketing strategies that big-box retailers use — and don’t want you to know.
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Loyalty Marketing
How to account for loyalty programs: what’s the right method? How should loyalty points be accounted for in businesses? We look at 2 common methods — as a cost of sale or a liability — and discuss each.
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Loyalty Marketing Retention Marketing
The Silent Revenue Killer: A Small Retailer's Guide to Spotting and Stopping Customer Churn Your best customers won't say goodbye. They'll just disappear. Discover the warning signs of retail churn and five tactics to bring them back.
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Loyalty Marketing
What Customers Actually Want From a Loyalty Program in 2026 Points alone aren't enough anymore. Here's what customers actually expect from loyalty programs in 2026
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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