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Crealunch doubled their customers' average spend
per order with a generous loyalty program.


Montreal-based lunch caterer and delivery service, Crealunch, are a cut above the rest. When friends, Najib and Valentin, saw a need for healthy, delicious, and affordable lunch options for their time-poor professional peers, they knew they could provide an answer. With Najib’s seasoned cheffing experience and Valentin’s marketing know-how, the two friends began offering Montreal’s young professionals lunch options that are fast, beautiful, healthy, and delicious.

CreaLunch online store's product menu with vibrant images of the meals they offer.

We think it's Crealunch's attention to detail and customer care that sets them apart. Not only have they developed a detailed loyalty program, but they’ve also gone the extra mile and added their branding throughout all of their marketing. A colorful image of one of their delectable-looking lunches borders their widget, enticing their customers to sign up and keep returning. And with a return rate of 75%, they’re achieving great things!

Here's what we love about their marketing

Crealunch has gone above and beyond to keep their customers feeling included! Hailing from Montreal means that the team at Crealunch lives in a bilingual city where both French and English are used daily. Crealunch has risen to the occasion by offering their website and menu in both English and French, literally and figuratively catering to all customers. Even their communications with their customers incorporate both languages – they have customized their loyalty widget to accommodate all of their customers and this inclusion helps to increase the diversity of their customer base. Just take a look at their loyalty widget below. Bien joué ! Good work!

The loyalty widget on CreaLunch's online store include rewards and earning options information.

Crealunch doubled their customer's average spend per purchase, and they can credit their generous and beautifully branded loyalty program with this success. Customers who are part of the Crealunch loyalty program have more and more opportunities to earn points and then redeem them for tangible rewards. Here's how return customers start earning points from the moment they sign up:

CreaLunch's loyalty widget with earn options like 'Earn points on your birthday'.

Once they've started earning, customers can redeem points for Crealunch lunches. When customers earn more and more points, they unlock delicious rewards, with up to 1, 3, or 6 free Crealunches up for grabs depending on how many points the customer has accumulated.

The team at Crealunch have not only boosted customer retention with their generous loyalty program, but they've also added a referral program for their customers. The referred friend is incentivized with 10% off their first order and the customer earns 1000 points when their referred friend makes their first purchase.  With so many ways to earn points, it's not hard to see how Crealunch is seeing such great results.

Here's what Crealunch has to say

"I love how Marsello is always sending a reminder, after each purchase, of how many points a client has in the bank, as well as what rewards are unlocked for them. It keeps them motivated to come back for more free meals!"

– Valentin / Crealunch


To learn how to make the most out of your loyalty marketing, check out The Loyalty Marketing Guide: 8 Strategies for Gaining Customers for Life.
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