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Success Stories

Find out why the world's best brands choose Marsello

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How to Turn Customer Loyalty Data into a Competitive Advantage

In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.

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Francesca Nicasio

Loyalty & Marketing Expert


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MiVape: A masterclass in building loyalty & navigating regulations MiVape’s biggest hurdle has been navigating changing rules and regulations in the vaping industry. Here's how they're managing it, and growing the...
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From Thrifters to VIPs: Blue Moon Estate Sales’ Loyalty Success Learn how Blue Moon Estate Sales leverages Marsello’s loyalty program to build a thriving community of loyal shoppers.
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Restart Customers Are Spending 5% More With An Omnichannel Loyalty Program Restart needed a loyalty solution that would work across in-store and online channels and bring their data into one place.
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How The Shelter Options Shoppe Boosted Jewelry Sales By $17K In One Day How the Shelter Options Shoppe uses a loyalty program to drive customer engagement, clear inventory, and generate revenue to support the shelter’s mission.
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Clean Beauty, Simple Rewards: Why Province Apothecary’s Customers Keep Coming Back Province Apothecary use Marsello for their customer loyalty program, integrating with Klaviyo for all their email marketing campaigns.
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Loyalty Data: The Star of Finnleys' Winning Marketing Performance We talked to Carlie Huss, Creative Specialist at Finnleys, about how they leverage customer loyalty data to bring back customers and drive revenue.
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Loyal customers are Bakers Delight’s bread and butter Marsello works seamlessly between Bakers Delight’s channels (Bopple, Shopify, and Lightspeed). 95% of their marketing database participate in the loyalty...
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Sweet About Loyalty: Marsello Is “A Big Part” Of Nodo’s Growth Marsello works seamlessly between Nodo’s channels (Bopple, Shopify, and Lightspeed). Nodo sees 20x return on their investment in loyalty and customer...
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A Cut Above: Super Butcher Brings Customers Back Faster With A Loyalty Program We spoke to Jaden about how Super Butcher’s tech stack helps drive average order value, increase repeat purchase rate, and bring back customers faster.
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"An eye-opener": HobbyTech Toys discover where their marketing converts. We chatted to owner Jordan Hepburn about his Marsello data, and how he found golden insights that ultimately changed his marketing strategy.
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The Art of Loyalty: How ALPHA60’s Customer-First Approach Drives Sales ALPHA60 uses the Marsello and Klaviyo integration to deliver their customer-first omnichannel marketing and loyalty strategy.
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Sweet Success: Brandini Toffee Has Nearly Tripled Revenue Since Adopting Marsello From doubling its database in 8 months to almost tripling revenue in 3 years, Brandini Toffee has experienced remarkable results with Marsello.
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Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...
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How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
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6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
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