The Best Loyalty Program Software for Clover POS in Australia

Clover’s arrival in the APAC region gives cafés, retailers, and hospitality businesses in Australia and New Zealand a point-of-sale system built for the way they work. Fast, flexible, and reliable, it’s a tool that helps teams run smoother and serve better.

With Marsello soon to be integrating directly into Clover, there’s a simple way to add customer loyalty into the mix. No extra hardware, no complex setup—just a system that fits naturally into the daily flow, whether customers are ordering online or at the counter.

Marsello has already helped thousands of businesses boost return visits and deepen customer relationships. Paired with Clover, it becomes a practical way to build loyalty that actually shows up in the numbers.

Loyalty programs for Clover POS in APAC

Hospitality loyalty programs in Australia & New Zealand

These use cases below show how Marsello is already helping bakery and hospitality brands drive repeat business, especially in high-frequency, low-margin settings.

• Loyalty works well in high-frequency hospitality. The results below show loyalty programs bear results for large, multi-site hospitality brands.
• Operational simplicity is critical. Both brands note that Marsello’s integration feels frictionless in their day-to-day. For Clover merchants (many of whom may be hospitality or café operators), that ease will matter.
• Data-driven marketing lifts revenue. It’s not just about points — insights drive smarter campaigns, customer segmentation, and measurable revenue growth.

Bakers Delight (New Zealand)

After adopting Marsello to connect their POS, ecommerce and online ordering platforms, Bakers Delight NZ grew its marketing database by nearly 8x. Even more impressive: 95% of that database actively participate in the loyalty program.

The impact shows in their engagement metrics too. Email campaigns average ~56% open rates, a clear sign that customers feel connected to the brand.

Their loyalty program keeps things simple: one point per dollar spent, with 55 points unlocking a $5 voucher. For their most dedicated customers—those spending more than $750 a year—they introduced a VIP tier, the “Upper Crust,” offering exclusive perks.

Loyalty insights now shape strategy across the network. From double-points promotions during quieter hours to targeted SMS reminders, Bakers Delight uses data to drive both customer visits and stronger franchise performance.

The results speak for themselves: steady growth, delighted franchisees, and a loyalty program that builds community, not just discounts.

Pinjarra Bakery (Western Australia)

Since adopting Marsello, Pinjarra has achieved impressive results: a 66% repeat purchase rate and a purchase frequency multiplier of 54× among engaged customers.

Around a third of their marketing-attributed revenue now comes directly from the loyalty program.

Automation has been a game-changer. Their win-back flow, for example, automatically issues a $10 voucher to customers who haven’t visited in three months—enticing them to return. Even simple SMS campaigns deliver outsized results: one lunchtime message to regulars converted over 50%.

The team says the integration between loyalty and POS was far easier than expected. It “just works,” which means less staff training and smoother day-to-day operations.

Pinjarra’s story shows how even fast-paced hospitality businesses can harness set-and-forget automations, segment-based offers, and timely outreach to keep customers coming back.

"[Marsello is] the best bang-for-buck marketing we can get.”

—Daniel, Pinjarra Bakery

Retail loyalty programs for Clover POS in APAC

Why it’s important to have a POS- and ecommerce-integrated loyalty program in retail:

• Consistency across channels matters. Whether a customer shops online or walks into your store, they expect their loyalty status and reward points to “just work.”
• Better segmentation = better ROI on your loyalty and marketing. With unified data, retail brands can send more relevant offers (based on category, spending behavior, location), rather than blanket discounts.
• Database growth and retention are key levers. Even a small uplift in loyalty signups can compound over time into a powerful marketing asset.
• Localized incentives & promotions. The ability to run store-level or region-specific campaigns (e.g. double points in slower regions or on off-peak days) gives flexibility and greater control for multi-site retailers.
• Lower friction for staff & operations. The simpler the loyalty workflows at checkout and in redemption, the more likely staff will adopt them.

Retail loyalty programs in Australia & New Zealand

ALPHA60 (Australia)

ALPHA60 took a “customer-first” approach to omnichannel by bringing Marsello and Klaviyo together—unifying in-store and online data so every touchpoint feels seamless.

They wanted systems that simply work: gift cards, loyalty, and customer accounts syncing across platforms without friction.

Their loyalty program reflects that same philosophy. It’s deliberately simple: spend $1,000, earn 1,000 points, and redeem a $50 voucher. Customers can instantly see their progress, making rewards easy to understand and easy to use.

The payoff has been huge. ALPHA60 now sees a 70% repeat purchase rate, far above industry benchmarks, where 20–40% is typically considered strong.

Because Marsello pushes in-store and online data into Klaviyo, the brand can also run advanced segmentation. A customer who buys knitwear, for example, might receive a follow-up email with a care guide or styling suggestions for complementary pieces.

The result is a loyalty program that does more than discounting. It drives smarter marketing, deeper engagement, and a better overall customer journey.

"We can really easily separate our in-store and our online customers. In terms of loyalty, campaigns, and everything, [Marsello is] certainly the best solution that we found."

—Declan, TennisGear

TennisGear (Australia)

TennisGear runs a hybrid business model: multiple physical shops, a coaching arm, and an online store. To bring those channels together, they needed a loyalty and marketing stack that worked seamlessly across all of them.

With Marsello, they now have a unified view of every customer’s purchases both in-store and online. Transactions can be tied back to individual profiles, making it easier to launch targeted campaigns that actually resonate.

To grow their loyalty database, TennisGear leans on smart POS prompts: at checkout, staff are nudged to ask for customer details or remind shoppers about rewards. That simple tactic alone delivered a 2.5% uplift in their marketable database.

Their loyalty program has become a real competitive edge. Location-specific promotions—like a “double points weekend” at a particular store—help drive foot traffic and balance performance across sites.

On top of this, they layer marketing automation: win-back campaigns for lapsed customers, cart-abandonment follow-ups, and more.

The result? Because all their channels now talk to each other, TennisGear can deliver smarter, more timely offers—without falling back on generic, margin-eating discounts.

Marsello: Loyalty & Marketing for Clover POS

Let’s look at how Clover and Marsello work together—and how retail and hospitality brands are using that connection to grow across channels.

With Clover's Marsello integration, merchants gain:

• Unified customer profiles: Every transaction — whether from a café, bakery, or retail store — is linked to a single customer record. No duplicates, no lost redemptions.
• Cross-channel earning & spending: Points earned in-store can be spent online; rewards given via email or SMS apply in-store. The loyalty experience feels consistent to the customer.
• Smart automations & marketing powered by real behavior: Triggered campaigns (welcome, birthday, reactivation) are powered by actual purchase data, not guesswork.
• Lightweight setup, scalable for growth: Especially crucial for hospitality brands — minimal setup time, smooth staff workflows, and room to scale.

Next steps

If you’re a Clover POS brand, get in touch with an expert. We can get on a call together to understand more about your business goals. You’ll start thinking about your loyalty strategy, define how you’ll tier rewards, segment your customers, and integrate loyalty-based marketing into your operations. And we’ll walk you through Marsello’s integrated loyalty and marketing platform.

Once the integration is live, you won’t just have a loyalty add-on, you’ll have a loyalty platform that connects every customer interaction, in-store or online.

Book a demo with our team today.