Francesca Nicasio

Francesca Nicasio is a writer and content strategist who's passionate about the retail industry. She's the author of Retail Survival of the Fittest: 7 Ways to Future-Proof Your Retail Store, a book that serves as a practical guide to modern retail success.

Google Reviews

How to Request and Manage Google Reviews From Customers In-store and Online

Requesting and responding to Google Business Reviews can feel like a big task. Learn how to manage reviews and target the right customers for valuable...

Google Reviews

How to Encourage Google Reviews From Your Customers

Learn how to promote and acquire Google business reviews to increase your online presence and brand recognition – activate your reviews strategy today!

Campaign Marketing

How to Implement SMS Marketing

SMS Marketing receives some of the highest engagement rates. Make the most of text message marketing within your marketing strategy with our top tips.

Marketing Tips Customer Experience Retention Marketing Customer Feedback

How to Collect and Manage Customer Feedback

Learn which methods of customer feedback collection could work best for your business and discover why you should consider this essential growth data.

Marketing Tips Omnichannel Retail Customer Experience Retention Marketing

What is Omnichannel Marketing?

Omnichannel – the 'in' phrase of the retail space. So what does omnichannel mean & how can you implement it into your business? Read on to learn more.

Marketing Tips Acquisition COVID-19 Omnichannel Retail Retention Marketing

Re-opening Your Store After COVID-19

Read about how improving your store's marketing and practices could be the secret to a busy period once the coronavirus pandemic is over.

Shopify COVID-19 Omnichannel Retail Retail Marketing

26 Shopify Apps for Retailer’s Grappling with COVID-19

Post-COVID-19 retail means adapting to a changing online retail landscape. Check out our selection of apps that could help to streamline your business.

COVID-19 Omnichannel Retail BigCommerce Retail Marketing

BigCommerce Apps to Help You Thrive Through COVID-19

These BigCommerce apps help to ramp up your customer service and run your business in the wake of Coronavirus (COVID-19) as it continues to develop.

Campaign Marketing Marketing Tips COVID-19 Email Marketing Omnichannel Retail Retention Marketing Retail Marketing

How to Encourage Ecommerce Sales Amidst the COVID-19 Pandemic

To help you navigate post-pandemic retail and knock it out the park, we’ve compiled some tips on using online channels to encourage sales and engagement.

Omnichannel Retail BigCommerce Retail Marketing

16 BigCommerce Apps that Can Help You Run a Better Retail Business

BigCommerce have an impressive selection of apps available to support BigCommerce stores. Read on to find the best BigCommerce apps to meet you

Shopify Omnichannel Retail Retail Marketing

13 Shopify Apps to Take Your Retail Store to the Next Level

Shopify has a growing marketplace of apps and solutions that can boost your business' revenue and reach. Read about our top picks for 2020 and beyond.

Campaign Marketing Email Marketing Marketing Automation Retention Marketing Customer Feedback

How to Improve Email Deliverability: 9 Proven Steps

Ensure your emails are delivering exactly how you expect and learn how to stay out of your customers’ spam folders with our 9 tips for deliverability.

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Francesca Nicasio

How to Request and Manage Google Reviews From Customers In-store and Online

How to Encourage Google Reviews From Your Customers

How to Implement SMS Marketing

How to Collect and Manage Customer Feedback

What is Omnichannel Marketing?

Re-opening Your Store After COVID-19

26 Shopify Apps for Retailer’s Grappling with COVID-19

BigCommerce Apps to Help You Thrive Through COVID-19

How to Encourage Ecommerce Sales Amidst the COVID-19 Pandemic

16 BigCommerce Apps that Can Help You Run a Better Retail Business

13 Shopify Apps to Take Your Retail Store to the Next Level

How to Improve Email Deliverability: 9 Proven Steps

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