The Marsello Blog

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Speciality Food & Drinks Retail

Reimagining the Liquor Store: Adapting to a Changing Market

Liquor stores are facing an existential challenge. Shifting consumer habits, economic pressures, and competition are forcing owners to rethink strategy.

Marsello

Loyalty & Marketing Expert

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Loyalty Marketing Retail

From Feedback to Rewards: How to Build a Loyalty Program that Resonates with Your Audience Learn how to build a loyalty program that puts your audience first. We also discuss strategies for creating a customer experience that secures repeat...

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Social Media Marketing Sales Tracking

5 Tips for Tracking Social Media Sales In this post, we’ll shed light on the key steps and best practices you must take to effectively track and measure sales you’ve generated via social media.

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Cyber Monday Social Media Marketing Black Friday

Social Media Planning for BFCM: 7 Best Practices to Implement We’ve put together a list of the top social media planning practices your brand should follow to attract and retain customers in the 2022 holiday season.

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Google Reviews

How to Request and Manage Google Reviews From Customers In-store and Online Requesting and responding to Google Business Reviews can feel like a big task. Learn how to manage reviews and target the right customers for valuable...

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Google Reviews

How to Encourage Google Reviews From Your Customers Learn how to promote and acquire Google business reviews to increase your online presence and brand recognition – activate your reviews strategy today!

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Campaign Marketing

How to Implement SMS Marketing SMS Marketing receives some of the highest engagement rates. Make the most of text message marketing within your marketing strategy with our top tips.

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Marketing Tips Customer Experience Retention Marketing Customer Feedback

How to Collect and Manage Customer Feedback Learn which methods of customer feedback collection could work best for your business and discover why you should consider this essential growth data.

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Marketing Tips Omnichannel Retail Customer Experience Retention Marketing

What is Omnichannel Marketing? Omnichannel – the 'in' phrase of the retail space. So what does omnichannel mean & how can you implement it into your business? Read on to learn more.

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Marketing Tips Acquisition COVID-19 Omnichannel Retail Retention Marketing

Re-opening Your Store After COVID-19 Read about how improving your store's marketing and practices could be the secret to a busy period once the coronavirus pandemic is over.

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Shopify COVID-19 Omnichannel Retail Retail Marketing

26 Shopify Apps for Retailer’s Grappling with COVID-19 Post-COVID-19 retail means adapting to a changing online retail landscape. Check out our selection of apps that could help to streamline your business.

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COVID-19 Omnichannel Retail BigCommerce Retail Marketing

BigCommerce Apps to Help You Thrive Through COVID-19 These BigCommerce apps help to ramp up your customer service and run your business in the wake of Coronavirus (COVID-19) as it continues to develop.

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Campaign Marketing Marketing Tips COVID-19 Email Marketing Omnichannel Retail Retention Marketing Retail Marketing

How to Encourage Ecommerce Sales Amidst the COVID-19 Pandemic To help you navigate post-pandemic retail and knock it out the park, we’ve compiled some tips on using online channels to encourage sales and engagement.

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News & Updates

Introducing Marsello AI Brands have plenty of customer data. But finding the insights, and turning them into actions is challenging. Now, you can ask Marsello AI in plain...

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Loyalty Marketing

How do I know if my loyalty program is working? Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...

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Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

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Shopify Retail

Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...

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Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

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News & Updates

Marsello’s Vision for 2025: Empowering Brands with Personalized Omnichannel Loyalty Solutions At Marsello, we believe that the future of marketing is rooted in building deep, emotional connections with customers. With personalized loyalty solutions...

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