<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3353132&amp;fmt=gif">

The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mask%20group%20%283%29-1.png
Retail Marketing
Your 2025 Retail Marketing Strategy Starts with the Right Data—Here's How

The best marketing strategies are fueled by data. In 2025, align your goals with data and ensure your marketing is set up for success in the year ahead.

Francesca Nicasio

Loyalty & Marketing Expert

Search

SearchIcon CrossIcon
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mask%20group%20%283%29-1.png
Retail Marketing
Your 2025 Retail Marketing Strategy Starts with the Right Data—Here's How The best marketing strategies are fueled by data. In 2025, align your goals with data and ensure your marketing is set up for success in the year ahead.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/top-performing-abandoned-cart-emails.png
Email Marketing
How to Create A Top-Performing Abandoned Cart Email (With Examples) Learn how to create top-performing abandoned cart emails with proven tips, personalization, and real-life examples to recover lost sales and boost...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp
Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Model%20wearing%20Serafina%20and%20%20Lego%20Car.webp
Loyalty Marketing Retail Marketing
How Loyalty Programs Drive Repeat Purchases: Insights from 2 Successful Retailers Does a loyalty loyalty program work? Learn from Olivia Parker, Marketing Manager at Serafina, and Jordan Hepburn, Owner at Hobbytech Toys.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Screenshot%202024-08-02%20at%202.55.54%20PM.png
Loyalty Marketing Retail Marketing
The Ultimate Guide To Black Friday/Cyber Monday (BFCM) Campaigns in 2024 This ultimate guide offers practical, actionable strategies to make your Black Friday/Cyber Monday campaigns a success in 2024.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Increase%20repeat%20purchase%20rate.png
Loyalty Marketing Retail Marketing
10 Ways to Increase Customer Loyalty Without a Points Program If you want to level up your customer loyalty initiatives beyond a points program, we've put together ten tips that can help.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/new-release-email-campaign-bagsly-cin7.png
Retail Marketing
Multi-Channel Selling: Marketing Strategies For Data-Driven Merchants Get an edge in your market with these multi-channel selling strategies. Learn how to wield your data, create revenue-generating campaigns, and drive...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/best%20examples%20of%20loyalty%20programs%20banner.png
Loyalty Marketing
7 Best Examples Of SMB Loyalty Programs [Retail & Hospitality] This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/do%20loyalty%20programs%20really%20work.png
Loyalty Marketing
Do Loyalty Programs Work? A Psychological and Economic Analysis This article takes an in-depth look at loyalty programs, why they work, and why some initiatives are more effective than others.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Calculate%20the%20impact%20of%20your%20loyalty%20program.png
Loyalty Marketing
Loyalty Programs: What is the Return on Investment (ROI)? Here's how to calculate the return on investment of your loyalty program. Calculate the expected ROI of your loyalty program, or your past ROI.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png
Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Increase%20customer%20lifetime%20value.png
Loyalty Marketing Retail
How to Increase Customer Lifetime Value Here are 8 tactics you can use to increase customer lifetime value — how much your customers spend at your store over time.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png
Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/pexels-george-milton-6953875.jpg
Retail
10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png
Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Automated-Birthday-Email-Discount-Code.png
Loyalty Marketing Retention Marketing
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Loyalty-Program-Points-System-VIP-Tiers.png
Loyalty Marketing
6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/do%20loyalty%20programs%20really%20work.png
Loyalty Marketing
Do Loyalty Programs Work? A Psychological and Economic Analysis This article takes an in-depth look at loyalty programs, why they work, and why some initiatives are more effective than others.
1 2 3
❯
BackButtonX

By signing up, you agree to Marsello’s Terms of Service and Privacy Policy

LoginIcon

Already have an account? Login →

QuoteIcon

Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.

Hayley Greenstein

LEGO® Certified Stores

QuoteIcon

Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.

Luke Simonsen

Federation +

QuoteIcon

[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.

Daniel Pantaleo

Pinjarra Bakery