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Black Friday

What are some quick wins for retailers over Black Friday 2025?

Last-minute Black Friday/Cyber Monday 2026 marketing tips for retailers. Discover quick wins and tactics to turn deal hunters into loyal customers.

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Alice Cresswell

Loyalty & Marketing Expert

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Loyalty Marketing News & Updates

Marsello releases its first Loyalty Pulse Check The Loyalty Pulse Check 2025 is an analysis of current and future trends gleaned from a recent survey of small-to-medium businesses using loyalty programs.

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News & Updates

Introducing Marsello AI Brands have plenty of customer data. But finding the insights, and turning them into actions is challenging. Now, you can ask Marsello AI in plain...

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News & Updates

AI in Retail & Hospitality: My Thoughts On What It Means for Your Business Marsello CEO Spice breaks down what AI will mean for retail and hospitality businesses.

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News & Updates

Marsello’s Vision for 2025: Empowering Brands with Personalized Omnichannel Loyalty Solutions At Marsello, we believe that the future of marketing is rooted in building deep, emotional connections with customers. With personalized loyalty solutions...

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Loyalty Marketing

How to design a loyalty program that actually builds brand loyalty Turn your loyalty program into a brand engine. See how ALPHA60 and Adidas use recognition, access, and culture to deepen customer loyalty.

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Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

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Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

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Loyalty Marketing

How to account for loyalty programs: what’s the right method? How should loyalty points be accounted for in businesses? We look at 2 common methods — as a cost of sale or a liability — and discuss each.

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Loyalty Marketing

Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.

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Shopify Retail

Best Shopify Apps 2025 Here are the best Shopify apps for 2025, including Marsello, Klaviyo & ActiveCampaign.

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