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The Marsello Blog

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Turning First-Time Buyers into Brand Advocates: Rethinking Loyalty in the Age of AI

Discover what it really takes to build customer loyalty in 2025. Experts weigh in on relationship building, personalization, AI, and loyalty programs.

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Alice Cresswell

Loyalty & Marketing Expert


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How to Request and Manage Google Reviews From Customers In-store and Online Requesting and responding to Google Business Reviews can feel like a big task. Learn how to manage reviews and target the right customers for valuable...
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How to Encourage Google Reviews From Your Customers Learn how to promote and acquire Google business reviews to increase your online presence and brand recognition – activate your reviews strategy today!
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What’s new for Marsello x Shopify retailers in 2022? From Shopify Theme Extensions and Google reviews to a new and improved user experience, we wrap up the biggest changes to Marsello for Shopify users.
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Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
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How to Increase Customer Lifetime Value Here are 8 tactics you can use to increase customer lifetime value — how much your customers spend at your store over time.
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7 Best Examples Of SMB Loyalty Programs [Retail & Hospitality] This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.
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