The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Measuring%20ROI%20does%20your%20loyalty%20program%20deliver%20value%20webinar.png

Marketing Tips Loyalty Marketing

Measuring ROI: Does Your Loyalty Program Deliver Value?

How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty NZ & Flybuys).

AuthorAvatar

Francesca Nicasio

Loyalty & Marketing Expert

Search

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello-_SMS-GoogleReview-Blog.png

Google Reviews

How to Request and Manage Google Reviews From Customers In-store and Online Requesting and responding to Google Business Reviews can feel like a big task. Learn how to manage reviews and target the right customers for valuable...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello-_Google-Reviews-Blog.png

Google Reviews

How to Encourage Google Reviews From Your Customers Learn how to promote and acquire Google business reviews to increase your online presence and brand recognition – activate your reviews strategy today!

https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-_Shopify-Features-Roundup.png

Shopify Product Recommendations Loyalty Marketing Shopify Plus Shopify Flow Google Reviews

What’s new for Marsello x Shopify retailers in 2022? From Shopify Theme Extensions and Google reviews to a new and improved user experience, we wrap up the biggest changes to Marsello for Shopify users.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png

Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello_Cutomer-Referrals.png

Loyalty Marketing

Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp

Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png

Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/best%20examples%20of%20loyalty%20programs%20banner.png

Loyalty Marketing

7 Best Examples Of SMB Loyalty Programs [Retail & Hospitality] This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Calculate%20the%20impact%20of%20your%20loyalty%20program.png

Loyalty Marketing

Loyalty Programs: What is the Return on Investment (ROI)? Here's how to calculate the return on investment of your loyalty program. Calculate the expected ROI of your loyalty program, or your past ROI.

1