<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3353132&amp;fmt=gif">

The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

ClockIcon  READ

POS Integration: Connect Your Point-Of-Sale To Klaviyo [No Code Required]

Looking for a simple, no-code way to integrate your POS with Klaviyo? Look no further. Bring all your online and in-store data into Klaviyo with Marsello.

Alice Cresswell

Content Strategy Manager

 

Want to bring all your in-store sales data into Klaviyo?

Want to connect all your bricks-and-mortar and eCommerce transactions to unique customer profiles?

Want to segment your customers by their behavior, no matter where they’re shopping with you?

Look no further.

Marsello’s omnichannel loyalty program is your solution. Marsello integrates with point-of-sale (POS) apps as well as your eCommerce apps, and syncs all that data into Klaviyo.

That means you get all your sales data in one place. Better yet, it’s all identifiable. So if your customers are shopping with you online and in-store, you can see a complete activity log of all their purchases.

That means more complete data, and more marketing precision.

Klaviyo Integration - How does it work - Banner

 


 

Why do I need to use a loyalty program?

A loyalty program is one of the only ways to de-anonymize in-person transactions.

Without it, your customers can come in and shop without identifying themselves. Which means you’ve got regulars you can’t talk to, unless you’re actually speaking to them in the store!

You can’t let them know about new products, you can’t email them discounts for their loyalty, you can’t tell how much they’re spending with you.

With a loyalty program, you know your customers. They're motivated to self-identify, because they earn points on each purchase. Using Marsello, they simply scan their loyalty code or give sales staff their mobile number. This attaches the customer to the sale, and syncs all the order details through to their profile in Klaviyo.

Plus, with Marsello, you get much more than just SKU and order data. You can see points balance, tier status, and repeat purchase rate in Klaviyo as well (and use these data points for segments and automations). This shows you how engaged your database is, and how incentivized they are to come back.


See how Marsello's POS + Klaviyo integration works
Book a call with an expert to connect your in-store and online sales data with Klaviyo.

Speak to an expert

Marsello Integrations

 




How does the Klaviyo POS integration prevent marketing misfires?

Marketing works best when it’s data-driven. But your automations won’t make any sense if they’re firing only on your eCommerce transactions.

If your customers get a consistent brand experience when they shop online, but they’re not getting the same experience when they go in-store, it’s incoherent and jarring.

For example, if Ronnie Regular gets a follow up email after he buys knitwear online, letting him know how to care for his new garment, that’s the experience he expects from his in-store purchases next winter too.

By seamlessly linking your sales channels with Klaviyo (via Marsello), you can leverage your in-store loyalty and order data. This enables you to craft more impactful campaigns through Klaviyo. You can segment, automate, and communicate with all the necessary information at your fingertips.

 


 

How does the Klaviyo POS integration work?

 

Simply connect your POS, eCommerce and Klaviyo accounts to Marsello. Marsello then links up your in-store loyalty and order details with Klaviyo customer profiles.

This makes Marsello your loyalty and sales hub, with all that customer data flowing through into Klaviyo for more efficient marketing.

With the Klaviyo and POS integration, you will:

  • Share customer details with Klaviyo profiles: Sync customer details into Klaviyo, making customer profiles juicier with relevant data.
  • Share customer events with your Klaviyo account: Set up events to automatically send timely and targeted emails based on what your customers are doing – like their shopping habits, loyalty actions, or feedback. These events happen fast, almost in real-time. Share events like in-store and online orders, loyalty actions, and feedback.
  • Send your loyalty and order data to Klaviyo: Sync POS and eCommerce loyalty data and orders to Klaviyo customer profiles instantly. This gives you the full picture of how customers spend. You'll get to know your customers better – their habits and how they like to shop.
  • Create offers and coupon codes for Klaviyo campaigns: Whip up discount codes that work both in-store and online for your campaigns. Load them up against specific customer profiles so folks can enjoy discounts wherever they shop.
  • Build detailed customer segments for Klaviyo campaigns: Take advantage of both in-store and online data to create special customer segments in Klaviyo. These custom audiences help you run more personalized campaigns that go beyond just your VIP list.

See Marsello's POS + Klaviyo integration in action
Book a call with an expert to connect your in-store and online sales data with Klaviyo.

Speak to an expert

 


 

“Having something that worked across both [online and in-store] channels was really important. Marsello gives us the tools on that front ... It makes it very easy to talk to our customer in just one voice”.

Will, Pace Athletic

 

 

What's possible with the POS + Klaviyo integration

Best integrations for klaviyo - retail

When you connect Marsello and Klaviyo, you unlock a treasure trove of valuable loyalty and order data such as purchase site, order total, product selections, and more.

Let’s learn more about the specific data sets that get synced to your Klaviyo profiles.

POS and eCommerce orders

By syncing your POS and eCommerce order events into Klaviyo, you can create a 360-degree view of your customers’ spending behavior with your business. With this data, you can create targeted segments and automations based on in-store and online orders, enabling further personalization of your email marketing efforts.

Loyalty activities

Using Marsello’s loyalty program, you can encourage customers to return by rewarding them with loyalty points for each purchase they make. Sync loyalty events into Klaviyo to create custom segments and automations based on loyalty program engagement, then use customers’ loyalty profile information to further personalized your marketing efforts. For example, when a customer claims a coupon but hasn’t redeemed it, you could send a follow-up email that recommends products and encourages them to shop.

Feedback responses

Finally, using Marsello’s customer feedback features enable you to measure customer satisfaction with their shopping experience, helping you keep track of what you’re doing well and how you can improve. Sync feedback responses to Klaviyo to help measure customer sentiment. Create segments and automate follow-up emails to help nurture customer relationships with your brand.

And more! For a full list of what’s possible, visit the Help Center.

 


 

How to connect Klaviyo to your POS with Marsello

Now that you know how Marsello’s loyalty and order data can empower your email marketing campaigns, here's how to enable the Klaviyo integration within Marsello.

In your Klaviyo account, you will need to generate a new API key with Full Access to Profiles. 

To create an API in Klaviyo

  • Navigate to API keys under your profile settings
  • Enter “Marsello” as your Private API Key Name

  • Under Select Access Level, select Full Access Key
  • Click Create. This will generate your new API key.
  • Copy this key and keep it ready to paste into your Marsello add-on settings.

If you haven’t already created a Klaviyo account, you can do so here.

How to enable the Klaviyo integration in Marsello

  • First, log in to your Marsello account
  • In your Marsello admin, navigate to Integrations > Add-ons
  • Find Klaviyo in the list of add-ons and click Connect

  • Click Save. Your Marsello & Klaviyo accounts will now be connected.

And that's it!

No code, just a simple, seamless integration that only takes a minute.


 


 

See Marsello and Klaviyo in action with your business
Book a call with an expert to try Klaviyo and Marsello together.

Speak to an expert

 

Next read: 5 Klaviyo Integrations Every Retailer Should Be Using

    Most Popular

    Recent Articles

    What’s new for Marsello x Shopify retailers in 2022?

    ClockIcon  READ
    From Shopify Theme Extensions and Google reviews to a new and improved user experience, we wrap up the biggest changes to Marsello for Shopify users.

    Retailers need to know the tech they invest in will meet their needs and help their businesses grow while also adapting to current trends. In response to changing customer shopping trends, 2021 saw more retailers than ever move into the eCommerce space, and the importance of creating a cohesive shopping experience across in-store and online locations was highlighted again and again. To master this, retailers have needed faster websites, smarter tools, and better connectivity between their different store types.

    To meet the growing needs of omnichannel retailers, Shopify released several exciting changes in the last 12 months – from Themes 2.0 to Shopify Flow. To build on these additions and create more and more marketing opportunities for Marsello x Shopify retailers, we released several complementary features that are helping retailers make the most of their retail toolkit.

    Let’s dive in and discover Marsello’s latest features and biggest updates for Shopify users.

    What features has Marsello released for Shopify users?

     

    The last year saw the development of several stand-out features, and many of these were designed specifically for Shopify powered-retailers looking to grow their business with smart marketing. 

    Introducing Marsello’s  biggest releases of 2021 and a sneak peek of what’s to come very soon:


    Shopify Theme Extension – Product Recommendations:

    The announcement of Themes 2.0 at the Shopify Unite 2021 conference was a cause for a flurry of excitement. With some sources calling it Shopify’s biggest investment in their platform to date, Themes 2.0 opened up a world of opportunities for retailers looking to create their perfect online store, edit and customize themes, and prioritize user experience. 

    To meet the needs of fast-growing retailers who need smart, data-driven marketing tools, we developed a product recommendations extension for Shopify Themes 2.0 users. With this tool, users can add personalized product recommendations to their eCommerce store to encourage bigger cart sizes, improve customers’ online purchase experience, and help customers find products they’ll love.

    Product recommendations built into eCommerce store themes makes it easy to create a seamless experience for customers


    Marsello’s product recommendations are powered by our purpose-built, data-driven product recommendations engine that recommends products based on buyer behavior and purchase history. And the potential doesn’t stop with data-driven recommendations either. Retailers can also select specific products to implant into the recommendations block and encourage sales of specific products. 

    Learn more about our Shopify Theme extension – Product recommendations.

     

    Marketing Extensions:

    Shopify’s extensions feature allows merchants to integrate tools and apps into their Shopify admin almost as if they were in-built. There are countless options to choose from merchandising to stock management; however, none would allow you to create loyalty points campaigns designed to multiply customers’ loyalty points on purchases automatically – this is where Marsello’s Marketing Extension for Shopify comes in.

    Shopify Marketing Extensions users can now create points campaigns in their Shopify admin with the Marsello marketing extension, reducing steps to creating and managing loyalty points campaigns that boost customer loyalty. For example, to increase customers’ motivation to make purchases, you can easily create campaigns where customers earn double loyalty points during a set promotional period directly from the Shopify admin. 

    It's easy to create Marsello-powered loyalty points promotional campaigns directly from within the Shopify admin


    Loyalty points promotion campaigns are a great tool to help promote and encourage engagement with your store's loyalty program.  You not only give customers an extra reason to shop and increase their cart size, but points campaigns are a great alternative to running a sale or discount and help your customers to feel appreciated and respected.


    Marsello’s Shopify Flow connector:

    2021 was a big year for marketing automation – in fact, one study found that 51% of companies were reportedly moved to or were already using marketing automation in some way by 2021. This increased demand for automated marketing capabilities saw the perfect opportunity for Shopify to release Shopify Flows for their Shopify Plus users - in our opinion, one of the most exciting features released in 2021. 

    To help Shopify Flow users tie their loyalty program to customer activities, we released a Shopify Flow connector designed to augment the potential for loyalty marketing. Customers can now earn loyalty points for actions like leaving Google or social media reviews, purchasing specific products, or even purchasing at a particular store location through carefully crafted flows and triggers. 

    Give points and tag a customer directly after an order is fulfilled with Marsello & Shopify Flow


    Learn more about Marsello’s Shopify Flows connector in our launch blog.


    Learn more


    Google Reviews:

    Do you request Google Business reviews from your customers? Do you manage and respond to the reviews left about your business? 

    Google Reviews are integral to helping business owners improve their Google ranking and appear higher in search results, which, in turn, plays a huge role in influencing customers’ purchasing decisions.

    To help you collect, manage and respond to reviews, we’ve developed a Marsello-powered Google Reviews marketing feature. A soon-to-be-released addition to the Marsello toolkit, consider this your sneak preview into our latest tool for retailers who want to increase their presence through local SEO and Google recommendations. 

    The Google Reviews feature from Marsello make managing and acquiring new Google Reviews easy

    Marsello’s Google Reviews feature will make it easy to automate the review process and create a consistent flow of quality reviews that increase online visibility and help to acquire new customers. 

    With email and SMS automations built into your Marsello admin, it’s easy to promote and generate Google reviews as soon as a customer makes a purchase (when their experience is fresh in their minds). You can then easily track, manage and respond to reviews directly from your Marsello admin. Subscribe to our blog and emails to stay up to date with each new release as it happens.

    Subscribe


    What’s changed for the Marsello platform?

    One of Marsello’s biggest updates within the last year has been to implement a new look and feel for our existing app. Since June 2021, we’ve been launching a variety of improvements to the Marsello admin to save you time and make your life easier. With a cleaner design and faster tech, new-look Marsello will now launch universally in April 2022, and we can’t wait to hear what you think.

    New Look Marsello provides a faster, more responsive user experience.

    Can't wait? Get access to new-look Marsello now. 

    Try New-look Marsello

     

    How can Shopify merchants make the most of their Marsello marketing?

     

    Hopefully, you're familiar with Marsello’s core features. If not, let’s recap quickly with just a few bullet points:

        • Customer loyalty marketing – use a branded loyalty program, automated notification emails, varied reward types, and achievable earn options to garner customer support and engagement. And you can build customer relationships that span a lifetime with VIP tiers that segment your loyal customers based on their purchase history. Learn more here.  

        • Marketing automationdelight customers by communicating with them how they’d prefer. With Marsello’s email & SMS campaigns, you can create one-off campaigns from scratch or choose from a library of professionally designed email campaigns developed to get results. And once you’ve sent your campaigns, it’s easy to monitor their success, create new campaigns, or even boost your original with a new subject line for those who didn’t open the first. Learn more here.  
        • Email & SMS campaigns – delight customers by communicating with them in the way they’d prefer. With Marsello’s email & SMS campaigns, you can create one-off campaigns from scratch, or you can choose from a library of professionally designed email campaigns developed to get results. And once you’ve sent your campaigns, it’s easy to monitor their success, create new campaigns, or even boost your original with a new subject line for those who didn’t open the first. Learn more here

        • Marketing listsUse forms, landing pages, and marketing opt-ins to grow your customer database and your return on investment. You create marketing opportunities with new customers by capturing customer information at your POS and eCommerce site. Marsello also automatically segments your customers based on their shopping history, making it easy for you to leverage your customer database and target specific customer groups through email, SMS, or even Facebook ad targeting. Learn more here.  

        • Feedback surveys – Gather customer feedback to understand their shopping experiences and create memorable shopping experiences that they adore. By adding feedback surveys to your communications (for example, a points-earned email that is sent when a customer has just made a purchase), you get confidential, real-time insight into what it’s like to shop at your store. Monitor your growth, see how your business improves, and celebrate your success by measuring customer satisfaction and feedback. Learn more here

    And Marsello has much more to offer our Shopify users too – just think of the combination of possibilities! What if you were to create a custom Shopify Flow that rewarded your customers with loyalty points when they leave a 4-5 star review? Or, if customers shopped during an annual secret sale, you could reward points to purchases over a set price! Get creative and start delighting your customers in all-new ways with all new experiences. 


    Get in touch with our team to learn about Marsello’s full product offering for Shopify.

    Get in contact

    Final words


    The last two years have seen tremendous growth for retail and eCommerce technologies – and that growth doesn't seem to be slowing down. That's why meeting the growing needs of retailers in the retail and eCommerce market is at the forefront of platform and tech providers like Shopify (and Marsello). 

    To help our Shopify-powered retailers achieve their goals, grow their business, and stay ahead of the competition, we needed to continue to innovate with Shopify's product offering in mind. And we don't plan on stopping in 2022. 

    From automated campaigns and complete customization to set-and-forget style flows and fully integrated customer loyalty programs, the future is looking bright for Marsello x Shopify retailers. Book a demo today to grow your business with Marsello.

    Book a demo

     

    How to master loyalty automation with Marsello's Shopify Flow connection

    ClockIcon  READ
    Learn how to automate custom loyalty rewards and encourage customer engagement by enabling Marsello’s Shopify Flow connection.

    Create automated loyalty rewards that encourage customer engagement no matter how they engage with your store by enabling Marsello’s Shopify Flow connection. In this blog, we learn a little about the Shopify Flow platform and how you can pair it with your Marsello-powered loyalty to get creative and reward customers for all kinds of actions.

    First, let’s understand what Shopify Flow is and how it works.


    What is Shopify Flow?


    Exclusive to Shopify Plus merchants, Shopify Flow is an automation platform that connects to your eCommerce (and other third-party services) and allows you to automate just about anything that could be a trackable event. 

    The possibilities for intelligent, automated retail are a game-changer – from tagging and flagging customers and orders, to rewarding customers with loyalty points for just about any action (for example, exclusive rewards for customers who leave 4 or 5 star Google reviews). 

    To access Shopify Flow, you’ll need to get the app from the Shopify App Store.

    And to make sure you have a complete understanding of the possibilities that Shopify Flow offers, there are countless resources available. From downloadable workflows and examples to imports for your store, Shopify has you covered. Check out these resources below to get started: 

      1. A selection of examples from the Shopify Flow reference manual
      2. 14 top workflows blog post

    Check out this video from the Shopify team about the Shopify Flow platform and how it can become your new secret weapon.

     

     


    How can Shopify Plus merchants use Shopify Flow to automate and track their Marsello marketing?

     

    Shopify-Flows-1

     

    Let’s delve deeper into what a Marsello connection for Shopify Flow means and how you can pair the two platforms to boost customer loyalty by rewarding loyalty with all new triggers.

    As we mentioned, one of the ways that retailers could use Shopify Flow is to reward high-value customers who leave 4 or 5 star Google reviews. And rewarding Google Business Reviews is just one example of how you could make the most of Marsello’s Shopify Flow connection.

    And when you’ve created your new flows, you can track the success of each flow – helping you to create automations that reap more and more benefits as your business grows.

    Learn how to create custom automated flows with Marsello’s Shopify Flow connection in our help center.

    And remember, while Shopify Flow is only available to Shopify Plus retailers, Marsello’s Customer Loyalty feature still uses built-in automated points earn options triggered by events like completed purchases, birthdays, and social media interactions. The Marsello loyalty feature is also available to all Marsello Pro users, and the automation doesn’t stop there.

    Do you know about Marsello’s Marketing Automation feature?

     


    Final words


    Shopify Flow opens up exciting new automation possibilities for Shopify Plus merchants – and with Marsello’s Shopify Flow connector, this now includes rewarding customers for their loyalty no matter the interaction. 

    Retailers are now able to automate processes like stock orders, product tagging, and (with the help of Marsello’s connector) rewarding customers with loyalty points for a variety of interactions. And as each Flow is created and used, retailers can track their success and adapt their automations to encourage more and more customer interaction. 

    Curious about Marsello and how it works with Shopify Flows? Get in touch with our team today.

    Book a demo

    Subscribe to the Marsello Blog

    Everything your business needs to grow, delivered straight to your inbox.