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Speciality Food & Drinks Retail

Reimagining the Liquor Store: Adapting to a Changing Market

Liquor stores are facing an existential challenge. Shifting consumer habits, economic pressures, and competition are forcing owners to rethink strategy.

Marsello

Loyalty & Marketing Expert

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Loyalty Marketing

Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.

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Loyalty Marketing

Redeeming loyalty coupons through a POS system Learn how to activate loyalty coupons and customer loyalty at your in-store POS.

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Loyalty Marketing

Creating effective customer segmentations through loyalty programs With customer segmentation, you can create personalized marketing campaigns that appeal directly to customers based on their purchase behavior. Learn how!

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Loyalty Marketing

Guide to creating free shipping rewards & boosting revenue for your business Free shipping rewards are a powerful loyalty tactic proven to get customers shopping and boost revenue. Learn how to make the most of them for your...

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Loyalty Marketing

Common traits between the best customer loyalty programs We’ve done the research and reviewed the common traits that all the best customer loyalty programs have. Want to be one of them? Keep reading

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Loyalty Marketing

Drive brand awareness with customer loyalty If you aren't leveraging customer loyalty software to drive brand awareness, you're leaving money on the table. So how do you see profit from brand...

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Loyalty Marketing

How to drive repeat customers with a VIP loyalty program (with examples) A VIP loyalty rewards program gives your business a structured way to reward your most loyal customers. Learn the ins and outs of creating tiered loyalty.

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Loyalty Marketing

A complete guide to creating effective tiered loyalty programs Tiered loyalty programs are a business owner's secret weapon to establishing life-long customer relationships. Get it right from the start with our...

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Loyalty Marketing

6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.

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Marketing Tips

Boost your leads using diverse cross-platform marketing Learn how to make the most of your sales channels and marketing platforms by first understanding which platforms will perform best for your business.

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Marketing Tips

Improve retail customer engagement with these 7 marketing touchpoints How do you ensure your customers‘ experiences are enjoyable, memorable, & seamless across all your stores? Short answer: marketing touchpoints.

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News & Updates

Introducing Marsello AI Brands have plenty of customer data. But finding the insights, and turning them into actions is challenging. Now, you can ask Marsello AI in plain...

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Loyalty Marketing

How do I know if my loyalty program is working? Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...

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Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

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Shopify Retail

Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...

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Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

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News & Updates

Marsello’s Vision for 2025: Empowering Brands with Personalized Omnichannel Loyalty Solutions At Marsello, we believe that the future of marketing is rooted in building deep, emotional connections with customers. With personalized loyalty solutions...

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