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Measuring ROI: Does Your Loyalty Program Deliver Value?

How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty NZ & Flybuys).

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Francesca Nicasio

Loyalty & Marketing Expert


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5 Social Media Tips For A Scary Good Halloween 2023 Campaign Halloween is the perfect opportunity for retailers to prime their audience for the upcoming sale season. Here are 5 social media tips for Halloween 2022.
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5 TikTok Trends Retailers Should Be Using This Black Friday Need inspiration for your Black Friday TikTok posts? We have put together a list of 5 tried-and-tested TikTok formats that we see working over and over...
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5 Tips for Tracking Social Media Sales In this post, we’ll shed light on the key steps and best practices you must take to effectively track and measure sales you’ve generated via social media.
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How To Turn Social Media Engagement Into Sales Here are three strategies you can use to take that engagement and convert followers into paying customers.
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Social Media Planning for BFCM: 7 Best Practices to Implement We’ve put together a list of the top social media planning practices your brand should follow to attract and retain customers in the 2022 holiday season.
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Cutting Costs? 3 Marketing Strategies You Can’t Afford To Drop In A Recession Marsello CEO Brent Spicer discusses the state of the global economy, and how a market slowdown presents opportunities for independent businesses.
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Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
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The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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7 Best Examples Of SMB Loyalty Programs [Retail & Hospitality] This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.
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Loyalty Programs: What is the Return on Investment (ROI)? Here's how to calculate the return on investment of your loyalty program. Calculate the expected ROI of your loyalty program, or your past ROI.
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