The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/retail%20assistant%20at%20a%20spots%20store%20serving%20a%20customer.webp

Loyalty Marketing Artificial Intelligence

How to Turn Customer Loyalty Data into a Competitive Advantage

In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.

Francesca Nicasio

Loyalty & Marketing Expert

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Custom%20Size%20%E2%80%93%201.png

Social Media Marketing Halloween

5 Social Media Tips For A Scary Good Halloween 2023 Campaign Halloween is the perfect opportunity for retailers to prime their audience for the upcoming sale season. Here are 5 social media tips for Halloween 2022.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello%20Blog.png

Cyber Monday Social Media Marketing Black Friday

5 TikTok Trends Retailers Should Be Using This Black Friday Need inspiration for your Black Friday TikTok posts? We have put together a list of 5 tried-and-tested TikTok formats that we see working over and over...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Blog-Graphics---SMS-Relaunch-1.png

Social Media Marketing Sales Tracking

5 Tips for Tracking Social Media Sales In this post, we’ll shed light on the key steps and best practices you must take to effectively track and measure sales you’ve generated via social media.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Blog-Graphics-convert-engagement-retail.png

Social Media Marketing Sales Tracking

How To Turn Social Media Engagement Into Sales Here are three strategies you can use to take that engagement and convert followers into paying customers.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Social-BCFM-2022-banner.png

Cyber Monday Social Media Marketing Black Friday

Social Media Planning for BFCM: 7 Best Practices to Implement We’ve put together a list of the top social media planning practices your brand should follow to attract and retain customers in the 2022 holiday season.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Blog-Graphics---Market-update-and-social.png

Marketing Tips Social Media Marketing

Cutting Costs? 3 Marketing Strategies You Can’t Afford To Drop In A Recession Marsello CEO Brent Spicer discusses the state of the global economy, and how a market slowdown presents opportunities for independent businesses.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png

Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp

Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/trophies-best-shopify-apps-2025.webp

Shopify Retail

Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png

Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Automated-Birthday-Email-Discount-Code.png

Loyalty Marketing Retention Marketing

Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.

Loyalty Marketing

6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.