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Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic
As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
Alice Cresswell
Loyalty & Marketing Expert
5 Social Media Tips For A Scary Good Halloween 2023 Campaign
Halloween is the perfect opportunity for retailers to prime their audience for the upcoming sale season. Here are 5 social media tips for Halloween 2022.
5 TikTok Trends Retailers Should Be Using This Black Friday
Need inspiration for your Black Friday TikTok posts? We have put together a list of 5 tried-and-tested TikTok formats that we see working over and over...
5 Tips for Tracking Social Media Sales
In this post, we’ll shed light on the key steps and best practices you must take to effectively track and measure sales you’ve generated via social media.
How To Turn Social Media Engagement Into Sales
Here are three strategies you can use to take that engagement and convert followers into paying customers.
Social Media Planning for BFCM: 7 Best Practices to Implement
We’ve put together a list of the top social media planning practices your brand should follow to attract and retain customers in the 2022 holiday season.
Cutting Costs? 3 Marketing Strategies You Can’t Afford To Drop In A Recession
Marsello CEO Brent Spicer discusses the state of the global economy, and how a market slowdown presents opportunities for independent businesses.
Loyalty Programs: How Much Should Your Rewards & Points Be Worth?
This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic
As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
How Mecca Built One Of The World’s Best Loyalty Programs
Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
Rewards and Promotions: Treat Your Customers on Their Birthday [2024]
How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
6 Tips for creating a point system for rewards
The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
10 Communities For Retail Business Owners To Join: Learn, Connect & Grow
Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.
Hayley Greenstein
LEGO® Certified Stores
Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.
Luke Simonsen
Federation +
[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.
Daniel Pantaleo
Pinjarra Bakery