<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3353132&amp;fmt=gif">

The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/How%20to%20I%20turn%20customers%20into%20brand%20advocates_.webp
Turning First-Time Buyers into Brand Advocates: Rethinking Loyalty in the Age of AI

Discover what it really takes to build customer loyalty in 2025. Experts weigh in on relationship building, personalization, AI, and loyalty programs.

AuthorAvatar

Alice Cresswell

Loyalty & Marketing Expert


Search

SearchIcon CrossIcon
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Custom%20Size%20%E2%80%93%201.png
5 Social Media Tips For A Scary Good Halloween 2023 Campaign Halloween is the perfect opportunity for retailers to prime their audience for the upcoming sale season. Here are 5 social media tips for Halloween 2022.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello_Cutomer-Referrals.png
Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/best%20examples%20of%20loyalty%20programs%20banner.png
7 Best Examples Of SMB Loyalty Programs [Retail & Hospitality] This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Increase%20customer%20lifetime%20value.png
How to Increase Customer Lifetime Value Here are 8 tactics you can use to increase customer lifetime value — how much your customers spend at your store over time.
1