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Marketing Tips Loyalty Marketing

Measuring ROI: Does Your Loyalty Program Deliver Value?

How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty NZ & Flybuys).

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Francesca Nicasio

Loyalty & Marketing Expert

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Hospitality Retail Marketing

Top Trends For Hospitality & Retail Businesses in 2023 Marketing to your most loyal customers, innovating with your products, and building your brand could be your most important investments in 2023.

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Hospitality News & Updates

Order up! Marsello is now even better at serving hospitality businesses. When converting customers into regulars, hospitality businesses have unique challenges. These 4 features help merchants build valuable customer...

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Loyalty Marketing Retention Marketing Hospitality

Boost loyalty for hospitality with Marsello, Lightspeed Ordering & Bopple Integrated omnichannel loyalty for hospitality has never been so easy! Read how Marsello, Bopple, & Lightspeed Ordering bring seamless hospitality loyalty...

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Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

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Loyalty Marketing

Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.

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Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

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Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

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Loyalty Marketing Artificial Intelligence

How to Turn Customer Loyalty Data into a Competitive Advantage In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.

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Loyalty Marketing News & Updates

Marsello releases its first Loyalty Pulse Check The Loyalty Pulse Check 2025 is an analysis of current and future trends gleaned from a recent survey of small-to-medium businesses using loyalty programs.

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