The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

ClockIcon  READ

7 Best Loyalty Apps for Shopify [2023]

Choosing the best loyalty program app for your Shopify store isn't easy. In this blog, we review the 7 Best Loyalty Apps for Shopify, and how they can...

Max Crosse

Content Strategy Manager

Customer retention isn’t easy. Between your eCommerce and physical stores, social media, and various other touchpoints, customers can slip through the cracks.

Shopify’s loyalty program apps make it easy to engage your customers with personalized rewards and incentives and ensure they stick around for the long term. But with so many loyalty apps to choose from, how do you know which one is right for your business?

In this article, we’ll review the 7 Best Loyalty Apps for Shopify and how they can increase customer retention and boost sales for your store.

 


 

What are the best loyalty apps for Shopify in 2023?

marsello-loyalty-marketing-tools

1. Marsello [Top pick ✨]


Marsello helps you drive sales and reward regulars with a loyalty and referral program that works in-store and online. With Marsello, you can customize the appearance of your program to match the look and feel of your brand. It’s easy to set up rewards, discounts, points, VIP tiers, and more to gamify your customers’ shopping experience and encourage them to spend more.

Marsello’s key point of difference is the ability to run your loyalty program seamlessly across your Shopify eCommerce and POS channels. This simplifies customer loyalty management and allows for a more seamless customer loyalty experience.

Marsello’s loyalty tools also connect with its all-in-one marketing automation tools, helping you run more effective campaigns, from email to SMS, reviews, and more.

 

Here are some popular ways to use Marsello:

    • Customize and launch a loyalty program that works in-store and online
    • Reward customers with personalized rewards, points, VIP tiers, and more
    • Sync sales from eCommerce and POS and link them to unique customer profiles
    • Use your customer insights to run smarter, personalized marketing campaigns
    • Manage all of your marketing from one app, email, SMS, automations, and more

 

Pricing

Marsello offers a 14-day free trial. Paid plans start from $100 USD/month, and are based on your customer database size and the number of eCommerce and POS sites connected.

 

What merchants think about Marsello

Merchants enjoy using Marsello for its user-friendly interface and powerful loyalty features. Marsello merchants have seen a boost in sales through its loyalty and rewards program, email, and SMS marketing features. Marsello’s marketing automation tools and cost-effectiveness are also highlighted, along with its responsive customer service team.

Install on Shopify

Recommended Loyalty App for Shopify
Marsello helps you launch a world-class loyalty program that engages your customers and drives sales, no matter how they shop. Create rewards, points, VIP tiers, and more with ease.

Start Free Trial

 

2. Smile.io

smile-loyalty-tools

Smile.io offers easy-to-use loyalty and rewards tools to help you engage your shoppers, and turn first-time customers into forever customers. Over 125 million shoppers earn points through Smile. 

With Smile, you can create your own loyalty and rewards program that increases sales and repeat purchases, saves on acquisition costs, and boosts brand loyalty. The best part is that creating a loyalty program with Smile only takes a few minutes—with no coding required.

Smile offers simple management of your customers and loyalty data, and if you need help, you’re supported 24/7 by a team of loyalty experts to answer your questions.

 

Here are some popular ways to use Smile:

    • Customize your loyalty widget and rewards launcher to match your brand aesthetic
    • Encourage repeat sales by allowing customers to earn points and rewards
    • Connect Smile with your email, review, and customer service apps
    • Nudge customers to continue shopping by reminding them of their points and rewards

 

Pricing

Smile is free to install. Their free plan allows up to 200 monthly orders and gives you access to all the basic loyalty features, including a points and referrals program, basic brand customization, default reward emails, and an analytics overview.

 

What merchants think about Smile.io

Shopify store owners appreciate this app for its easy setup and seamless integration with Shopify. Smile is praised for its loyalty points system, customizable rewards options, and VIP program features. Smile’s free plan is a good entry point for new businesses looking to increase customer loyalty. The free version is robust and easy to use.

 

3. LoyaltyLion

loyaltylion-loyalty-program

LoyaltyLion helps Shopify brands boost retention and increase customer engagement with a loyalty program that goes beyond points and rewards.

The popular loyalty app helps you incentivize brand engagement and motivate repeat purchases by offering loyalty points and rewards to customers who engage with your business.

 

Here are some popular ways to use LoyaltyLion:

    • Reward positive onsite behavior with customizable points and gifts
    • Increase brand advocacy by rewarding customer referrals
    • Deliver points and rewards through email and on-store notifications
    • Tailor how your loyalty program appears on your Shopify eCommerce site
    • Integrate with email providers, subscription partners, reward platforms, and more

 

Pricing

LoyaltyLion offers a free plan that gives you access to basic loyalty features, unlimited members, and up to 800 monthly orders. Paid plans start from $156 USD/month.

 

What merchants think about LoyaltyLion

Merchants highly recommend LoyaltyLion due to its seamless integration, customizable features, and user-friendly interface. LoyaltyLion is praised for its exceptional customer service, and merchants appreciate the app’s detailed analytics, and easy migration from other loyalty apps.

 

4. Joy: Loyalty & Rewards Program

joy-loyalty-program

Joy is a user-friendly loyalty solution designed to keep your customers around with advanced loyalty programs and rewards features. It’s designed to help Shopify stores effectively convert their shoppers into loyal customers with the help of rewarding points.

The app has a variety of features that allow store owners to manage the earning and spending of loyalty points flexibly. All of Joy’s loyalty features come in a user-friendly and no-code-required platform that’s supported by 24/7 customer support.

 

Here are some popular ways to use Joy:

    • Reward customers for signing up, placing orders, leaving reviews, and more
    • Manage your customer tiers, points, and missions with export and import data
    • Run campaigns with built-in email notifications and automations
    • Leverage your store’s point-of-sale data to run more effective loyalty campaigns
    • Engage your customers without slowing down your shop’s loading speeds

 

Pricing

Joy offers a free plan, limited to 250 orders per month. You can enable points-earning options for customers who sign up and place an order. Paid plans start from $29 USD/month.

 

What merchants think about Joy

Merchants love Joy for its diverse loyalty features such as rewards programs and referral options, and low impact on your shop’s loading speeds. The customer service team is highly praised, and merchants find the pricing reasonable and appreciate its integration with POS. The tool is regarded as a valuable tool for growing a store’s database and social following.

 

5. Yotpo: Loyalty & Rewards

yotpo-loyalty-dashboard

Yotpo’s eCommerce retention marketing platform helps Shopify brands drive repeat sales with connected solutions for loyalty, email, SMS, reviews, and more. With Yotpo, you can build a customizable, retention-driving loyalty program that offers more than just rewards.

Yotpo’s agile loyalty tools empower store owners to launch a loyalty program quickly and iterate endlessly — with no developer work required. The platform’s out-of-the-box campaigns help you drive repeat sales from the get-go.

 

Here are some popular ways to use Yotpo:

    • Customize, launch, and manage your loyalty program with no coding required
    • Monitor your loyalty and referral program data, from ROI to customer LTV, and more
    • Increase repeat sales and customer engagement with diverse rewards and tiers
    • Create a seamless marketing experience by integrating Yotpo’s marketing products

 

Pricing

Yotpo is free to install, with a free plan available to stores with fewer than 100 monthly orders. Paid plans start from $199 USD/month and provide your customers with more ways to earn.

 

What merchants think about Yotpo

Yotpo is highly recommended for its seamless Shopify integration. The platform helps users effortlessly boost business with features like email reminders for points-earning, and reward redemption options. The customer service, especially the live chat is appreciated, and the app’s customization capabilities are also appreciated.

 

6. Stamped Loyalty & Referrals

stamped-loyalty-program-and-referrals

Stamped Loyalty helps Shopify brands maximize customer loyalty with a customized loyalty program, VIP tiers, and referrals. The platform works as a stand-alone product, but can also be integrated with Stamped’s integration reviews and ratings product to create a full suite of customer tools.

Stamped helps brands deliver immediate value to their customers through a personalized loyalty experience. Their platform helps you increase average order value and maximize customer lifetime value through AI-powered points and rewards, VIP tiers, and referral solutions.

 

Here are some popular ways to use Stamped:

    • Drive engagement with points-based campaigns that motivate customers to shop
    • Reward and incentivize customers to share your brand with their friends
    • Deliver a fully customized on-brand loyalty program and experience
    • Create exciting VIP tiers and perks to recognize your best customers

 

Stamped Pricing

Stamped offers a free plan. Paid plans start from $59 USD/month, however, by signing up for Stamped’s 12-month plan, you can save 17% off your subscription costs.

 

What merchants think about Stamped

Merchants love using Stamped for its intuitive loyalty integration with Shopify, along with its advanced customization features and helpful customer support team. Despite some instances where glitches and shortages in real-time assistance occur, the overall sentiment remains positive, with Shopify store owners taking pleasure in migrating from other app alternatives.

 

7. Rise.ai

rise-gift-card-app

Rise is the go-to gift cards and store credits app for Shopify stores. The app is designed to manage all your brand’s re-engagement activity, from gift cards to referrals, rewards, and refund management.

Rise helps you establish an intuitive rewards program with flexible, automated store credit flows that strengthen your customer relationships and increase customer lifetime value.

Rise’s customer service team is excellent and has proven to go above and beyond to help customers get the most out of their products and deliver success.

 

Here are some popular ways to use Rise.ai

    • Trigger and create store credit rewards based on customer activity
    • Issue gift card refunds and offer store credit for returns
    • Launch a loyalty program that encourages store credit accumulation
    • Remind customers of their gift cards with scheduling and sending options

 

Pricing

Rise’s starter plan starts from $19.99 USD/month and gives you access to essential store credit and gift card features, limited to 100 monthly store orders.

 

What merchants think about Rise.ai

Merchants appreciate the app for its gift cards, rewards programs, and store credit issuance. The app has high customizability and works seamlessly with Shopify and Klaviyo, helping you run more effective campaigns. The app has been instrumental for many Shopify stores wanting to increase sales and attraction, with its gift card scheduling and automation tools being a stand-out feature.

 


 

So, which loyalty app should I install?

Shopify’s loyalty apps make it easy for store owners to engage customers and drive long-term brand loyalty.

The best loyalty programs are ones that make customers feel seen and valued, regardless of how they shop. In this context, Marsello’s seamless integration with Shopify eCommerce and POS allows store owners to nurture customers and manage loyalty and order data across multiple channels.

By centralizing your in-store and online customer data, you can get a complete view of your customers, helping you optimize your loyalty program and run more targeted and timely campaigns that drive sales for your Shopify store.

Recommended Loyalty App for Shopify

Marsello helps you launch a world-class loyalty program that engages your customers and drives sales, no matter how they shop. Create rewards, points, VIP tiers, and more with ease.

Start Free Trial

    Most Popular

    Recent Articles

    Top Trends For Hospitality & Retail Businesses in 2023

    ClockIcon  READ
    Marketing to your most loyal customers, innovating with your products, and building your brand could be your most important investments in 2023.

    It’s no secret that the retail and hospitality sectors are in for a challenging year. The EY Future Consumer Index (November 2022) found that:

    • 62% of consumers don’t expect the economy to recover within the next 12 months
    • 58% expect their living costs to increase over the next six months

    So let’s tackle this head-on, rather than letting it become the elephant in the room. We talked to Victoria University Economics Lecturer Nathaniel Robson about economic trends, and where retail and hospitality merchants can focus their energy in order to keep business pumping. 

    We also want to take a look at how this might affect your marketing plan, and give you tips and resources you can use to inform your campaigns in coming months.

    💡 Marketing to your most loyal customers, innovating with your products, and building your brand could be your most important investments in 2023.


    What's Happening For Hospitality & Retail Businesses in 2023:


     

    1. Pressure to offer more competitive wages will continue


    Pressure on wages is driven by two main factors: a tight labor market and higher inflation expectations.

    “Because the skills of the primary workforce in hospitality and retail are highly transferable, businesses in those sectors will be competing with a range of alternative potential employers,” says Robson.

    “​​At the same time, higher costs of the materials used in hospitality and retail service provision will squeeze profit margins.”

    Both of these factors will make it harder for hospitality and retail businesses to find and retain staff.

    2. Demand from lower-income consumers will drop


    Consumers are seeing cost-of-living going up. But this doesn’t affect everyone in the same way.

    Robson explains that lower-income households will be hit the worst by inflation. Basic costs of living (rent, groceries, power, internet, etc) will use up an increasing portion of their weekly income unless minimum wages and benefits increase proportionately.

    Brands that serve higher-income households (boutique hotels, for example) might not see a significant decline in business. However, many retail and hospitality businesses serve customers in a younger, lower-income market. These customers will start looking for cheaper alternatives (looking to retail giants for cost-effective, mass-produced products).

    3. Prices will increase to pass on some costs to consumers


    Inflation expectations are also driving up costs of ingredients and materials, meaning tighter profit margins and pressure to pass on extra costs to consumers (i.e. to increase prices).

    Robson notes that this also presents an opportunity to innovate with your product line and attract higher-income, generally older, consumers.

    “New products may attract a new market of early-30s customers as the early 20s market has drifted away due to living cost rises pushing them towards more mass-produced and cheaper alternatives.”

    4. Customer loyalty and a strong brand will pay off


    Businesses that have invested in customer loyalty initiatives and brand experiences over the pandemic may be rewarded. Through the pandemic, consumers’ purchasing habits changed, with loyalty decreasing as people worked and shopped from home.

    Browsing stores and shopping on a lunch break in town was no longer a convenient option, and consumers opted to compare prices online and have goods delivered to their front door. 

    Brands that focused on customer loyalty and established a unique market position over this time will see these efforts pay off as consumer wallets tighten.

    "The opportunity ... can be met by striving for a unique market position – having a strong brand and established customer loyalty."

    Nathaniel Robson, Economics Lecturer

     

    How a make-up retailer grew a loyal database & doubled sales with Marsello


    scottys store image
    For years, Scotty’s Makeup & Beauty customers had been asking about discounts for students or industry professionals. “With the Scotty’s Rewards Program, we now have a solution that suits a lot of our customers,” says Hollie, Sales Manager. “The fact that we can run the program both online and in-store is great for building our customer database and turning one-time customers into repeat customers.”

    With the loyalty program, Scotty’s Makeup & Beauty has seen expansion beyond the industry it initially sought to serve. Now, they’re building a whole new audience of customers who come to them with all their dress-up and costume needs. Since unlocking these audiences with Marsello, they've seen EOFY sales double.

    Turn first-time shoppers into repeat customers.
    Create rewards that are designed to motivate your customers to shop, strengthen customer relationships and grow your business.

    Learn more



    5. Innovative, flexible brands may see the most success

    “Trying to hibernate until the crisis is over is not a safe strategy; it may actually involve less risk to try something bold.”

    — Nathaniel Robson, Economics Lecturer

    Learning from past recessions and economic downturns, a pattern emerges. Those brands and businesses that take a proactive approach to innovation can emerge stronger and more successful than before. We see this across every sector—just look at brands like Lego, Netflix, and Walmart, which all grew during the 2008 recession because of new products and investments.

    Yes, there may be upfront costs, Robson says, but “there is some potential long-term benefit to come from the associated innovation.”

    What does all this mean for your 2023 marketing plan?

    When budgets are tight, it’s more important than ever to stick close to your strategy. That doesn’t mean stop innovating and go back to 1950s marketing tactics — quite the opposite.

    What it does mean is being focused, considered, and clever about the way you reach your target audience, the key message, and the call to action. Planning your marketing campaigns shouldn’t be rocket science. If you stick to what’s important, it can be both simple and effective.

    To keep your campaigns focused, try our 5-Minute Campaign Plan activity. In this template, you’ll strip everything down to the strategic essentials, and you can flesh out the details later.

    Let’s run through an example, with all of the above in mind.

    Free Download: The 5-Minute Campaign Plan
    Strategy can be daunting, but it does not need to be rocket science! If you stick to what’s important, your campaign can be both simple and effective.

    Download now

     

    Question 1. What is the key insight?

    Any good campaign strategy starts with the “why”. We find that business owners have marketing ideas in spades (which is great!), but this is the time to turn on the filter. Which ideas have a sound reason for action? What is the driving insight that makes this specific idea a good one? 

    Example: Consumers are tightening their budgets as inflationary pressures hit. 

    Question 2. What campaign idea works best with your insight?

    Test your idea(s) against your “why”. Be ruthless. You might have an idea to design and launch a new luxury product, but realize that if you’re being honest with yourself, it doesn’t align with the insight at all.

    Example: A loyalty campaign, like a double points week, that drives repeat orders.

    Question 3. Who will be your campaign audience?

    Now you have your “why” and “what”, it’s time to figure out the “who”. Think about who the insight impacts, and what they have in common.

    Example: For your double points campaign, you might have a couple of audiences. First, you’ve got customers who are already in your loyalty program. They are aware of your brand, and actively engage with you. Second, you’ve got customers in your who aren’t in your loyalty program (and who may or may not be in your database).

    Question 4: How will you reach your audience with your campaign?

    Sketch out a rough plan of channels and activities. Think about where your campaign audiences are, and how you can engage with them.

    Example:

    • Loyalty members – SMS, email
    • Non-members in database – SMS, email (use double points as an incentive to purchase & join the program)
    • Other shoppers – Ask to join in-store and include in welcome pop-up online (use double points as an incentive to join the program)
    • Social followers – Instagram, TikTok ads & posts


    Read next:
    4 Simple Marketing Automations For Easy Revenue Wins [With Examples]

    Free Download: The 5-Minute Campaign Plan
    Strategy can be daunting, but it does not need to be rocket science! If you stick to what’s important, your campaign can be both simple and effective.

    Download now

     

    Manage your 2023 marketing campaigns with Marsello

    HubSpot Video


    All your marketing, in one place.

    • Turn one-time shoppers into loyal customers with loyalty and rewards
    • Send email and SMS campaigns to your customer database
    • Create, schedule and publish social posts across Instagram, TikTok and Facebook
    • Create set-and-forget marketing automations
    • Plan all your campaigns in one simple marketing calendar
    • Track the direct impact of all your marketing on revenue

    Start free trial

                                                                                                                           

    Order up! Marsello is now even better at serving hospitality businesses.

    ClockIcon  READ
    When converting customers into regulars, hospitality businesses have unique challenges. These 4 features help merchants build valuable customer...

    When it comes to converting customers into regulars, hospitality businesses have their own unique challenges. In Marsello’s latest release, 4 new features make it easier for merchants to build customer relationships.

     

    Do you know who your regulars are? More importantly, can you contact them?

    Sure, you probably have a good idea of who comes through your doors the most. Most businesses have built rapport with locals who come in daily, weekly, or monthly.

    But ideally, you know how to engage with them and when. Rather than having a reactive relationship, you want to keep regulars in your orbit - incentivize them to increase their order size, reward them for referring friends, and more.

    Myth: It’s not worth the effort of getting customers to sign up to your marketing lists.
    Reality: Every customer you add to your database is a customer you can re-engage with through personalized marketing. If you’re not signing up customers, you are missing out on valuable data and insights you could use to inform your marketing activities.


     


    Quick Links:



     

    Here’s why hospitality businesses should collect customer details.

     

    By collecting your customers’ details, you can maximize your marketing efforts. You will be able to gather data on repeat business, the value of each customer, groups of customers who spend the most, and which campaigns are the most profitable. 

     

    Success Story: Pinjarra Bakery

    Increase regulars with rewards. Pinjarra Bakery encourages regulars with a rewards program that has 58% of customers visit at least twice and avg. visits of 5 per month. Their reward program has generated over 5000 redemptions and over 40K in revenue.


    Here are just some of the ways you can use customer data to increase revenue:

    1. Segmentation

    By using Marsello’s default segments, or creating your own custom segments, you can send targeted, personalized marketing messages to the right customers. Reward your top customers with special gifts, or send incentives to those who haven’t been back in a while. Whatever the message, send it to people who are the most likely to engage.

    1. Automation

    When your customers are automatically being segmented into groups, you can start sending timely automated emails or SMS messages. For example, instead of manually sending incentives to your ‘at risk’ customers, have a flow set up that does this in the background, whenever a customer matches certain criteria.

    1. Testing & Measuring

    Test what campaigns work best. Do double points days bring in the most revenue? Which segments respond best to these campaigns? Having access to customer purchase data is invaluable for understanding what marketing actually works, and what doesn’t.

    As you can see, customer data is exceedingly powerful - having these insights could even turn your current marketing strategy on its head.

    However, when you’ve got a queue of hungry customers waiting for their Monday coffee & scone fix, you and your staff want to make point-of-sale as efficient as possible. Asking customers to create an account can feel like the absolute last priority.

    But let’s make one thing clear - collecting details does not have to be a painful experience!

     

    4 new features that make it so much easier for hospitality businesses to build customer relationships.


    Marsello-Email-Newsletter-Template-Merchant (1)

    SMS registration at point-of-sale


    In a nutshell:
    This is very simple. You only need to collect two things at POS: name and mobile number. Once these basic details are collected, a customer profile will be created.

    From this point on, sales made by this customer will all be attributed to a single customer profile in Marsello, provided they reference their mobile number upon their next purchase.

    This allows you to track how much a customer spends each time, what their average purchase is in $, and how regularly they visit (or buy online, if you have an eCommerce store too).

    Complete customer account (via SMS automation)


    In a nutshell:
    Automatically trigger an SMS to send to customers after point-of-sale so they can fill out additional details while they wait for their order.

    Once the POS transaction is complete, your customer will receive an SMS to prompt them to finish creating their account on the new in-store customer portal. 

    This saves you time at POS, and gives customers something to do while they dine-in or wait for their takeaway order. They won’t need to feel like they’re holding up the line, and can relax while they complete their account and explore your loyalty and rewards program.

    Registration QR codes


    In a nutshell:
    Customers can scan a QR code in-store or on print media. This will direct them to take an action (for example, sign-up to marketing, create a loyalty profile, or redeem an offer).

    Since QR code scanning technology was integrated into smartphone cameras in 2017, adoption rates picked up massively. The pandemic has only further solidified their role in our lives - now they are familiar, easy for users, and take seconds to create.

    Now, you can generate QR codes right from within your Marsello account, and add tracking details including site tracking and custom tags.

    Then, download and import your code into Canva (or your preferred design tool) to add your own branding or design. Alternatively, add your codes to your print media - menus, coasters, magazine ads, or window signs.

    By adding site tracking, your customer will be added to that site’s POS straight away. With custom tags, you can get even more granular - for example, you can track where in the venue the QR code was scanned, what event the customer was at, or even which specific poster design people scanned more frequently.

    In-store customer portal


    In a nutshell:
    The customer portal is a central place where customers can view their loyalty profile, points balance, available loyalty rewards & email discounts. It also holds their membership card, which they can use to identify themselves faster on their next order.

    New customers will access this via the SMS registration automation post-POS purchase or when scanning the registration QR code (as above). Initially, it will display a welcome screen where they can sign-up for their account using their Google or Facebook account. This will capture the customer's name and email address, and when they create an account it will opt-in the customer to email & SMS marketing.

    Once they’ve signed up, customers will be able to save the portal to their mobile home screen, so they can easily check their points balance and available rewards or discounts. 

    The portal also contains a membership card with a QR code. If you have a 2D barcode scanner, you’ll be able to scan customer cards at POS to quickly identify them and attribute the sale to their profile.


    Watch the demo video


     

    Want to try these features out?

     

    For now, these features are available to…

    Soon, we’ll be making these more widely available to other merchants as well - so keep an eye out!

     

    Boost loyalty for hospitality with Marsello, Lightspeed Ordering & Bopple

    ClockIcon  READ
    Integrated omnichannel loyalty for hospitality has never been so easy! Read how Marsello, Bopple, & Lightspeed Ordering bring seamless hospitality loyalty...

     

    From the humble coffee card to 2-for-1 deals, the hospitality industry is no stranger to a loyalty-focused marketing strategy. But things have progressed rapidly from physical loyalty cards – the future of hospitality is digital, even when it’s brick-and-mortar.

    The possibilities for digital hospitality don’t just stop at loyalty programs either! From adaptable real-time menus and online QR table-ordering to increased upselling with less work from staff, the digitalized hospitality experience is paving the way for personalized, data-driven dining experiences that automatically drive customer loyalty and retention.

    And Bopple is here to bring that to you by integrating with Lightspeed POS for restaurants and Marsello – the perfect omnichannel partnership!

     

    What is Omnichannel Hospitality

    The gap between physical stores and online channels is lessening – in fact, they’re becoming one and the same experience. And the hospitality sector is no different! From online wine tastings to contactless ordering with QR codes, the way we indulge in dining is tightly integrated with the way digest digitally. 

    Creating a seamless experience that enhances each and every customer touchpoint is at the heart of an omnichannel strategy, but it’s so much more than that! With a multi-channel approach, you’re able to capture valuable customer information that empowers smart, data-driven, customer-centric business decisions, ensuring you get results from your investments and see a trackable return on investment.

    A light-blue banner with the Marsello, Bopple and Lightspeed logos lined up side-by-side


    With, Lightspeed Ordering powered by Bopple and Marsello, you have a powerful, tightly integrated tech stack that works together to drive undeniable results and increase customer relationships, engagement, and returns. Let’s dig a little deeper into each app: 

    Bopple: Whether you’re running a one-off physical pop-up, or you’re an established restaurant, Bopple has what you need to succeed online. With COVID-specific features like QR check-ins and ordering and essential tools like customer database tracking and frictionless checkout, Bopple was developed with the digital hospitality owner in mind!

    Lightspeed POS for Hospitality: Digital POS has cemented itself as the new normal and Lightspeed Kounta POS is fast becoming the go-to tool for savvy hospitality business owners. So you’ve sold out of a dish? Update your digital menu on the fly! Running a special or a deal? Promote it directly to your social media channels and flow that campaign into your Marsello-powered marketing! With everything online, you’re able to edit and adjust all important areas of your business in real-time, without time-consuming admin.

    Pair your Bopple and Lightspeed Kounta POS apps with Marsello for a tightly integrated, one-stop tech stack and answers all your omnichannel hospitality needs.

    Marsello not only offers personalized loyalty programs that are integrated in-house and online, but the options are endless! Encourage friend referrals from customers, nurture customer loyalty, reward purchase behaviour, and turn insights into opportunities with detailed reporting and automated customer segmentation.

    Tied together, it’s easy to see how Lightspeed Ordering powered by Bopple and paired with Marsello Loyalty is a recipe for success and an unrivalled omnichannel solution. 

     

    Learn More about Boople Marketing Automation

     

    What does an omnichannel approach mean for hospitality customers?

    Customer experience! The long and the short of it is that your customers’ experience of your business is streamlined and interactive. Just look at how Chat Thai uses their omnichannel tech stack to maximize customer experience and drive loyalty!

    A banner with Chat Thai's online ordering menu and online rewards window overlapping eachother

    Chat Thai’s modern branding and crisp aesthetic lead customers to expect a modern dining experience and that’s exactly what their customers receive!

    From digital ordering to customer loyalty, all Chat Thai’s customer data is captured with the help of Bopple’s digital tools like QR-code sign-ins and contactless payments. Orders are processed through a Lightspeed Kounta POS, and, combined with Marsello, Chat Thai can easily manage their customer information and create a seamless marketing strategy that re-engages their customers at every touchpoint thanks to an omnichannel loyalty program.

    And their customers love it too! In fact, in the first 2 months of using Marsello loyalty with their Lightspeed Ordering powered by Bopple, Chat Thai has seen a 375% increase in reward redemptions!

     

    Did you know, customers who order digitally spend more?


    From ordering in person, to simply ‘ordering in’, it’s apparent that customers who order digitally are more likely to spend more. In fact, one study suggests that customers who order digitally will spend as much as 25% more on average. The team at Lightspeed put this down to a few potential factors. Digital menus:

        • Give the customer a primarily visual experience. Perfected product photography goes a long way in encouraging diners to order more by encouraging an increased hunger response. Consider this your customers’ first impression of what to expect from their order – remember, enticing realism will go a long way! Just look at how Chat Thai presents their menu. It’s enough to get your stomach rumbling and taste
        • Increase the opportunity to upsell. Essentially, a digitized menu and ordering experience automates the upselling process. With beautiful images and an enjoyable, easily navigable online experience, customers are much more likely to explore the entire menu and maybe order an extra side dish or replenish their drinks throughout the meal.
        • Allow for increased flexibility. Think about it like improving customer experience. For example, when it comes to busy businesses and the re-ordering process, digital ordering gives the customer the ability to adjust their order easily and in real-time. No catching the eye of waitstaff, no miscommunications or worries about dietary requirements. And this in turn equates to increased average order values and improved long-term customer loyalty.

    The benefits of moving towards digital hospitality for retailers are limitless. With tools like data-driven channel management, customer-driven loyalty engagement, and automation across all touchpoints, omnichannel hospitality is the answer to smart, customer-centric business growth.

     

    Get the omnichannel experience for your customers

    So you’re ready to make the move to an optimized omnichannel tech stack designed specifically for hospitality business owners – that’s what we like to hear!

     

    Book a demo to get started today

    Subscribe to the Marsello Blog

    Everything your business needs to grow, delivered straight to your inbox.