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The Marsello Blog

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Your 2025 Retail Marketing Strategy Starts with the Right Data—Here's How

The best marketing strategies are fueled by data. In 2025, align your goals with data and ensure your marketing is set up for success in the year ahead.

Francesca Nicasio

Loyalty & Marketing Expert


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The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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How Loyalty Programs Drive Repeat Purchases: Insights from 2 Successful Retailers Does a loyalty loyalty program work? Learn from Olivia Parker, Marketing Manager at Serafina, and Jordan Hepburn, Owner at Hobbytech Toys.
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Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
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The Ultimate Guide To Black Friday/Cyber Monday (BFCM) Campaigns in 2024 This ultimate guide offers practical, actionable strategies to make your Black Friday/Cyber Monday campaigns a success in 2024.
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10 Ways to Increase Customer Loyalty Without a Points Program If you want to level up your customer loyalty initiatives beyond a points program, we've put together ten tips that can help.
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Why FlyBuys Is Closing in 2024: A Farewell to an Iconic Loyalty Program The closure of FlyBuys NZ in 2024 marks the end of an era in loyalty programs. Discover the evolution of loyalty programs, the impact on consumers and...
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7 Best Examples Of SMB Loyalty Programs [Retail & Hospitality] This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.
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Do Loyalty Programs Work? A Psychological and Economic Analysis This article takes an in-depth look at loyalty programs, why they work, and why some initiatives are more effective than others.
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Loyalty Programs: What is the Return on Investment (ROI)? Here's how to calculate the return on investment of your loyalty program. Calculate the expected ROI of your loyalty program, or your past ROI.
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Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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How to Increase Customer Lifetime Value Here are 8 tactics you can use to increase customer lifetime value — how much your customers spend at your store over time.
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From Feedback to Rewards: How to Build a Loyalty Program that Resonates with Your Audience Learn how to build a loyalty program that puts your audience first. We also discuss strategies for creating a customer experience that secures repeat...
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Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
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Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
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How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
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Do Loyalty Programs Work? A Psychological and Economic Analysis This article takes an in-depth look at loyalty programs, why they work, and why some initiatives are more effective than others.
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