<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3353132&amp;fmt=gif">

The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/retail%20assistant%20at%20a%20spots%20store%20serving%20a%20customer.webp
How to Turn Customer Loyalty Data into a Competitive Advantage

In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.

AuthorAvatar

Francesca Nicasio

Loyalty & Marketing Expert


Search

SearchIcon CrossIcon
https://f.hubspotusercontent40.net/hubfs/7956896/Bopple-Blog-Banner.png
Boost loyalty for hospitality with Marsello, Lightspeed Ordering & Bopple Integrated omnichannel loyalty for hospitality has never been so easy! Read how Marsello, Bopple, & Lightspeed Ordering bring seamless hospitality loyalty...
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello_Blog_internal_image_loyalty_vs_retention_banner.jpg
Customer Loyalty vs Customer Retention – What should you focus on? We know any good store is customer-centric, but how do you know which is most important: Customer Loyalty or Retention? And which should you focus on?
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marketing-calendar-black-friday-campaign.png
How to Use a Marketing Calendar to Manage Your Campaigns Learn how to use the Marketing Calendar feature to organize your marketing campaigns, schedule future campaigns, track your campaign success, and more.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/Marsello-Double-Points-Campaign-Blog-Header.png
How Points Campaigns Can Help You Increase Customer Loyalty Learn how to encourage your customers to shop by sending a points promotion campaign that offers extra points for purchases during a set timeframe.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Boost-Campaign-Feature-1.png
Boost Your Campaigns and Help Your Retail Marketing Stand Out Re-engage customers who haven’t opened your email campaigns by resending your email with a refreshed subject line. Introducing, Boost Email Campaigns!
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/Marsello-Contactless-Check-In-Banner.png
Using contact tracing to retain your customers Use contact tracing at your physical store and collect customer data to market directly to those who have opted in – learn how in this blog!
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/Marsello-loyalty-widget.gif
Loyalty Program Designs to Increase Customer Loyalty Learn how to showcase your brand with loyalty widget and tab designs that stand out on your online store while complimenting your branding.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/thumbnail-01.png
How to Grow Customer Loyalty With Birthday Rewards Learn the essentials about rewarding your customers on their birthdays and discover the benefits of a generous loyalty program.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Automated-Birthday-Email-Discount-Code.png
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
https://f.hubspotusercontent40.net/hubfs/7956896/Vend-POS-screen-next-to-a-Shopify-Marsello-widget-and-Ecwid-checkout-page.png
Guide to Getting Your First Key Sales in 2022 In this blog, learn how to generate quality leads for your first key sales and turn new customers into life-long brand advocates.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marsello-seo-series-part-one-cover-image%20copy.png
SEO Series Part 3: Common Mistakes SEO Mistakes for Retailers to Know Solve common SEO mistakes before ever even making them with Part 3 of our SEO mini-series.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marsello-seo-series-part-two-cover-image.png
SEO Series Part 2: Making Search Engine Optimization More Affordable Part 2 of our SEO series gives you actionable tips on getting started with eCommerce SEO while taking the DIY route!
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/marsello.ai.linkedin.png
Introducing Marsello AI Brands have plenty of customer data. But finding the insights, and turning them into actions is challenging. Now, you can ask Marsello AI in plain...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/image_fx_%20%2861%29-1.jpg
How do I know if my loyalty program is working? Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/trophies-best-shopify-apps-2025.webp
Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
1 2 3 4 5