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Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic
As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
Alice Cresswell
Loyalty & Marketing Expert
How to Grow Customer Loyalty With Birthday Rewards
Learn the essentials about rewarding your customers on their birthdays and discover the benefits of a generous loyalty program.
Rewards and Promotions: Treat Your Customers on Their Birthday [2024]
How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
Guide to Getting Your First Key Sales in 2022
In this blog, learn how to generate quality leads for your first key sales and turn new customers into life-long brand advocates.
Marketing Tips
Email Marketing
Omnichannel Retail
BigCommerce
Customer Experience
Loyalty Marketing
Retention Marketing
SEO
Retail Marketing
SEO Series Part 3: Common Mistakes SEO Mistakes for Retailers to Know
Solve common SEO mistakes before ever even making them with Part 3 of our SEO mini-series.
Marketing Tips
Email Marketing
Omnichannel Retail
BigCommerce
Customer Experience
Loyalty Marketing
Retention Marketing
Retail Marketing
SEO Series Part 2: Making Search Engine Optimization More Affordable
Part 2 of our SEO series gives you actionable tips on getting started with eCommerce SEO while taking the DIY route!
SEO Series Part 1: Getting Started With Search Engine Optimization
From ads and influencers to podcasts and Google AdWords, we've put together several effective SEO tactics to help you get the word out about your store.
Loyalty Programs: How Much Should Your Rewards & Points Be Worth?
This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic
As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
How Mecca Built One Of The World’s Best Loyalty Programs
Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
Rewards and Promotions: Treat Your Customers on Their Birthday [2024]
How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
6 Tips for creating a point system for rewards
The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
10 Communities For Retail Business Owners To Join: Learn, Connect & Grow
Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.
Hayley Greenstein
LEGO® Certified Stores
Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.
Luke Simonsen
Federation +
[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.
Daniel Pantaleo
Pinjarra Bakery