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The Marsello Blog

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Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic

As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.

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Alice Cresswell

Loyalty & Marketing Expert


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Common traits between the best customer loyalty programs

We’ve done the research and reviewed the common traits that all the best customer loyalty programs have. Want to be one of them? Keep reading

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Drive brand awareness with customer loyalty

If you aren't leveraging customer loyalty software to drive brand awareness, you're leaving money on the table. So how do you see profit from brand...

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How to drive repeat customers with a VIP loyalty program (with examples)

A VIP loyalty rewards program gives your business a structured way to reward your most loyal customers. Learn the ins and outs of creating tiered loyalty.

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A complete guide to creating effective tiered loyalty programs

Tiered loyalty programs are a business owner's secret weapon to establishing life-long customer relationships. Get it right from the start with our...

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6 Tips for creating a point system for rewards

The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.

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Boost loyalty for hospitality with Marsello, Lightspeed Ordering & Bopple

Integrated omnichannel loyalty for hospitality has never been so easy! Read how Marsello, Bopple, & Lightspeed Ordering bring seamless hospitality loyalty...

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Customer Loyalty vs Customer Retention – What should you focus on?

We know any good store is customer-centric, but how do you know which is most important: Customer Loyalty or Retention? And which should you focus on?

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How to Use a Marketing Calendar to Manage Your Campaigns

Learn how to use the Marketing Calendar feature to organize your marketing campaigns, schedule future campaigns, track your campaign success, and more.

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How Points Campaigns Can Help You Increase Customer Loyalty

Learn how to encourage your customers to shop by sending a points promotion campaign that offers extra points for purchases during a set timeframe.

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Boost Your Campaigns and Help Your Retail Marketing Stand Out

Re-engage customers who haven’t opened your email campaigns by resending your email with a refreshed subject line. Introducing, Boost Email Campaigns!

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Using contact tracing to retain your customers

Use contact tracing at your physical store and collect customer data to market directly to those who have opted in – learn how in this blog!

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Loyalty Program Designs to Increase Customer Loyalty

Learn how to showcase your brand with loyalty widget and tab designs that stand out on your online store while complimenting your branding.

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Loyalty Programs: How Much Should Your Rewards & Points Be Worth?

This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

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Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic

As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.

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How Mecca Built One Of The World’s Best Loyalty Programs

Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

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Rewards and Promotions: Treat Your Customers on Their Birthday [2024]

How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.

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6 Tips for creating a point system for rewards

The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.

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10 Communities For Retail Business Owners To Join: Learn, Connect & Grow

Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.

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