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Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic
As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
Alice Cresswell
Loyalty & Marketing Expert
Common traits between the best customer loyalty programs
We’ve done the research and reviewed the common traits that all the best customer loyalty programs have. Want to be one of them? Keep reading
Drive brand awareness with customer loyalty
If you aren't leveraging customer loyalty software to drive brand awareness, you're leaving money on the table. So how do you see profit from brand...
How to drive repeat customers with a VIP loyalty program (with examples)
A VIP loyalty rewards program gives your business a structured way to reward your most loyal customers. Learn the ins and outs of creating tiered loyalty.
A complete guide to creating effective tiered loyalty programs
Tiered loyalty programs are a business owner's secret weapon to establishing life-long customer relationships. Get it right from the start with our...
6 Tips for creating a point system for rewards
The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
Boost loyalty for hospitality with Marsello, Lightspeed Ordering & Bopple
Integrated omnichannel loyalty for hospitality has never been so easy! Read how Marsello, Bopple, & Lightspeed Ordering bring seamless hospitality loyalty...
Customer Loyalty vs Customer Retention – What should you focus on?
We know any good store is customer-centric, but how do you know which is most important: Customer Loyalty or Retention? And which should you focus on?
How to Use a Marketing Calendar to Manage Your Campaigns
Learn how to use the Marketing Calendar feature to organize your marketing campaigns, schedule future campaigns, track your campaign success, and more.
How Points Campaigns Can Help You Increase Customer Loyalty
Learn how to encourage your customers to shop by sending a points promotion campaign that offers extra points for purchases during a set timeframe.
Boost Your Campaigns and Help Your Retail Marketing Stand Out
Re-engage customers who haven’t opened your email campaigns by resending your email with a refreshed subject line. Introducing, Boost Email Campaigns!
Using contact tracing to retain your customers
Use contact tracing at your physical store and collect customer data to market directly to those who have opted in – learn how in this blog!
Loyalty Program Designs to Increase Customer Loyalty
Learn how to showcase your brand with loyalty widget and tab designs that stand out on your online store while complimenting your branding.
Loyalty Programs: How Much Should Your Rewards & Points Be Worth?
This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic
As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
How Mecca Built One Of The World’s Best Loyalty Programs
Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
Rewards and Promotions: Treat Your Customers on Their Birthday [2024]
How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
6 Tips for creating a point system for rewards
The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
10 Communities For Retail Business Owners To Join: Learn, Connect & Grow
Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.
Hayley Greenstein
LEGO® Certified Stores
Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.
Luke Simonsen
Federation +
[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.
Daniel Pantaleo
Pinjarra Bakery