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7 Best Loyalty Apps for Shopify [2023]

Choosing the best loyalty program app for your Shopify store isn't easy. In this blog, we review the 7 Best Loyalty Apps for Shopify, and how they can...

Max Crosse

Content Strategy Manager

Customer retention isn’t easy. Between your eCommerce and physical stores, social media, and various other touchpoints, customers can slip through the cracks.

Shopify’s loyalty program apps make it easy to engage your customers with personalized rewards and incentives and ensure they stick around for the long term. But with so many loyalty apps to choose from, how do you know which one is right for your business?

In this article, we’ll review the 7 Best Loyalty Apps for Shopify and how they can increase customer retention and boost sales for your store.



What are the best loyalty apps for Shopify in 2023?


1. Marsello [Top pick ✨]

Marsello helps you drive sales and reward regulars with a loyalty and referral program that works in-store and online. With Marsello, you can customize the appearance of your program to match the look and feel of your brand. It’s easy to set up rewards, discounts, points, VIP tiers, and more to gamify your customers’ shopping experience and encourage them to spend more.

Marsello’s key point of difference is the ability to run your loyalty program seamlessly across your Shopify eCommerce and POS channels. This simplifies customer loyalty management and allows for a more seamless customer loyalty experience.

Marsello’s loyalty tools also connect with its all-in-one marketing automation tools, helping you run more effective campaigns, from email to SMS, reviews, and more.


Here are some popular ways to use Marsello:

    • Customize and launch a loyalty program that works in-store and online
    • Reward customers with personalized rewards, points, VIP tiers, and more
    • Sync sales from eCommerce and POS and link them to unique customer profiles
    • Use your customer insights to run smarter, personalized marketing campaigns
    • Manage all of your marketing from one app, email, SMS, automations, and more



Marsello offers a 14-day free trial. Paid plans start from $100 USD/month, and are based on your customer database size and the number of eCommerce and POS sites connected.


What merchants think about Marsello

Merchants enjoy using Marsello for its user-friendly interface and powerful loyalty features. Marsello merchants have seen a boost in sales through its loyalty and rewards program, email, and SMS marketing features. Marsello’s marketing automation tools and cost-effectiveness are also highlighted, along with its responsive customer service team.

Install on Shopify

Recommended Loyalty App for Shopify
Marsello helps you launch a world-class loyalty program that engages your customers and drives sales, no matter how they shop. Create rewards, points, VIP tiers, and more with ease.

Start Free Trial



smile-loyalty-tools offers easy-to-use loyalty and rewards tools to help you engage your shoppers, and turn first-time customers into forever customers. Over 125 million shoppers earn points through Smile. 

With Smile, you can create your own loyalty and rewards program that increases sales and repeat purchases, saves on acquisition costs, and boosts brand loyalty. The best part is that creating a loyalty program with Smile only takes a few minutes—with no coding required.

Smile offers simple management of your customers and loyalty data, and if you need help, you’re supported 24/7 by a team of loyalty experts to answer your questions.


Here are some popular ways to use Smile:

    • Customize your loyalty widget and rewards launcher to match your brand aesthetic
    • Encourage repeat sales by allowing customers to earn points and rewards
    • Connect Smile with your email, review, and customer service apps
    • Nudge customers to continue shopping by reminding them of their points and rewards



Smile is free to install. Their free plan allows up to 200 monthly orders and gives you access to all the basic loyalty features, including a points and referrals program, basic brand customization, default reward emails, and an analytics overview.


What merchants think about

Shopify store owners appreciate this app for its easy setup and seamless integration with Shopify. Smile is praised for its loyalty points system, customizable rewards options, and VIP program features. Smile’s free plan is a good entry point for new businesses looking to increase customer loyalty. The free version is robust and easy to use.


3. LoyaltyLion


LoyaltyLion helps Shopify brands boost retention and increase customer engagement with a loyalty program that goes beyond points and rewards.

The popular loyalty app helps you incentivize brand engagement and motivate repeat purchases by offering loyalty points and rewards to customers who engage with your business.


Here are some popular ways to use LoyaltyLion:

    • Reward positive onsite behavior with customizable points and gifts
    • Increase brand advocacy by rewarding customer referrals
    • Deliver points and rewards through email and on-store notifications
    • Tailor how your loyalty program appears on your Shopify eCommerce site
    • Integrate with email providers, subscription partners, reward platforms, and more



LoyaltyLion offers a free plan that gives you access to basic loyalty features, unlimited members, and up to 800 monthly orders. Paid plans start from $156 USD/month.


What merchants think about LoyaltyLion

Merchants highly recommend LoyaltyLion due to its seamless integration, customizable features, and user-friendly interface. LoyaltyLion is praised for its exceptional customer service, and merchants appreciate the app’s detailed analytics, and easy migration from other loyalty apps.


4. Joy: Loyalty & Rewards Program


Joy is a user-friendly loyalty solution designed to keep your customers around with advanced loyalty programs and rewards features. It’s designed to help Shopify stores effectively convert their shoppers into loyal customers with the help of rewarding points.

The app has a variety of features that allow store owners to manage the earning and spending of loyalty points flexibly. All of Joy’s loyalty features come in a user-friendly and no-code-required platform that’s supported by 24/7 customer support.


Here are some popular ways to use Joy:

    • Reward customers for signing up, placing orders, leaving reviews, and more
    • Manage your customer tiers, points, and missions with export and import data
    • Run campaigns with built-in email notifications and automations
    • Leverage your store’s point-of-sale data to run more effective loyalty campaigns
    • Engage your customers without slowing down your shop’s loading speeds



Joy offers a free plan, limited to 250 orders per month. You can enable points-earning options for customers who sign up and place an order. Paid plans start from $29 USD/month.


What merchants think about Joy

Merchants love Joy for its diverse loyalty features such as rewards programs and referral options, and low impact on your shop’s loading speeds. The customer service team is highly praised, and merchants find the pricing reasonable and appreciate its integration with POS. The tool is regarded as a valuable tool for growing a store’s database and social following.


5. Yotpo: Loyalty & Rewards


Yotpo’s eCommerce retention marketing platform helps Shopify brands drive repeat sales with connected solutions for loyalty, email, SMS, reviews, and more. With Yotpo, you can build a customizable, retention-driving loyalty program that offers more than just rewards.

Yotpo’s agile loyalty tools empower store owners to launch a loyalty program quickly and iterate endlessly — with no developer work required. The platform’s out-of-the-box campaigns help you drive repeat sales from the get-go.


Here are some popular ways to use Yotpo:

    • Customize, launch, and manage your loyalty program with no coding required
    • Monitor your loyalty and referral program data, from ROI to customer LTV, and more
    • Increase repeat sales and customer engagement with diverse rewards and tiers
    • Create a seamless marketing experience by integrating Yotpo’s marketing products



Yotpo is free to install, with a free plan available to stores with fewer than 100 monthly orders. Paid plans start from $199 USD/month and provide your customers with more ways to earn.


What merchants think about Yotpo

Yotpo is highly recommended for its seamless Shopify integration. The platform helps users effortlessly boost business with features like email reminders for points-earning, and reward redemption options. The customer service, especially the live chat is appreciated, and the app’s customization capabilities are also appreciated.


6. Stamped Loyalty & Referrals


Stamped Loyalty helps Shopify brands maximize customer loyalty with a customized loyalty program, VIP tiers, and referrals. The platform works as a stand-alone product, but can also be integrated with Stamped’s integration reviews and ratings product to create a full suite of customer tools.

Stamped helps brands deliver immediate value to their customers through a personalized loyalty experience. Their platform helps you increase average order value and maximize customer lifetime value through AI-powered points and rewards, VIP tiers, and referral solutions.


Here are some popular ways to use Stamped:

    • Drive engagement with points-based campaigns that motivate customers to shop
    • Reward and incentivize customers to share your brand with their friends
    • Deliver a fully customized on-brand loyalty program and experience
    • Create exciting VIP tiers and perks to recognize your best customers


Stamped Pricing

Stamped offers a free plan. Paid plans start from $59 USD/month, however, by signing up for Stamped’s 12-month plan, you can save 17% off your subscription costs.


What merchants think about Stamped

Merchants love using Stamped for its intuitive loyalty integration with Shopify, along with its advanced customization features and helpful customer support team. Despite some instances where glitches and shortages in real-time assistance occur, the overall sentiment remains positive, with Shopify store owners taking pleasure in migrating from other app alternatives.




Rise is the go-to gift cards and store credits app for Shopify stores. The app is designed to manage all your brand’s re-engagement activity, from gift cards to referrals, rewards, and refund management.

Rise helps you establish an intuitive rewards program with flexible, automated store credit flows that strengthen your customer relationships and increase customer lifetime value.

Rise’s customer service team is excellent and has proven to go above and beyond to help customers get the most out of their products and deliver success.


Here are some popular ways to use

    • Trigger and create store credit rewards based on customer activity
    • Issue gift card refunds and offer store credit for returns
    • Launch a loyalty program that encourages store credit accumulation
    • Remind customers of their gift cards with scheduling and sending options



Rise’s starter plan starts from $19.99 USD/month and gives you access to essential store credit and gift card features, limited to 100 monthly store orders.


What merchants think about

Merchants appreciate the app for its gift cards, rewards programs, and store credit issuance. The app has high customizability and works seamlessly with Shopify and Klaviyo, helping you run more effective campaigns. The app has been instrumental for many Shopify stores wanting to increase sales and attraction, with its gift card scheduling and automation tools being a stand-out feature.



So, which loyalty app should I install?

Shopify’s loyalty apps make it easy for store owners to engage customers and drive long-term brand loyalty.

The best loyalty programs are ones that make customers feel seen and valued, regardless of how they shop. In this context, Marsello’s seamless integration with Shopify eCommerce and POS allows store owners to nurture customers and manage loyalty and order data across multiple channels.

By centralizing your in-store and online customer data, you can get a complete view of your customers, helping you optimize your loyalty program and run more targeted and timely campaigns that drive sales for your Shopify store.

Recommended Loyalty App for Shopify

Marsello helps you launch a world-class loyalty program that engages your customers and drives sales, no matter how they shop. Create rewards, points, VIP tiers, and more with ease.

Start Free Trial

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    5 Tips for Tracking Social Media Sales

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    In this post, we’ll shed light on the key steps and best practices you must take to effectively track and measure sales you’ve generated via social media.

    Fact: social media is a major part of the lives of today’s consumers. No matter what type of business you run or who your target market is, chances are you have customers using various social apps and platforms.

    Social networks are so embedded in our daily lives that people are increasingly using apps like Instagram, Facebook, and TikTok to discover — and ultimately purchase — products. This is particularly true among younger consumers. Industry data shows that 55% of social media users ages 18 to 24 have purchased something through a social channel. 

    Social media is clearly a solid vehicle for sales, and if you’re active on platforms like Instagram, TikTok, and Facebook, then you’re likely attracting customers and sales through these channels.

    The question is, how many of your sales are actually coming from social media?

    If you find yourself shrugging your shoulders to that question, keep reading. In this post, we’ll shed light on the key steps and best practices you must take to effectively track and measure sales you’ve generated via social media

    By the end of this post, you’ll have a better understanding of the different ways to track sales on social, and you’ll walk away with tips and tools to do it right. 

    Let’s dive in.



    Quick Links:


    Why should you implement sales tracking on social media?

    As the saying goes, you can’t improve what you don’t measure. Actively implementing sales tracking on social media enables you to improve in the following ways.

    You can allocate resources more effectively

    Running social media accounts can take a significant amount of resources. Even if you aren’t actively spending money on ads, you and your team likely devote quite a bit of time and energy planning your posts, creating content, and publishing said content on social platforms. 

    Tracking your sales enables you to hone in on activities that are driving a positive ROI, so you can focus on doing more of what works. 

    That way, you can ensure you’re spending more time (and money) on sales-generating activities.

    It helps you refine your strategy

    In addition to enabling you budget resources more effectively, tracking your sales on social media helps improve your overall marketing strategy. 

    Let’s say you post a mix of Reels, Stories, and static photos on Instagram and notice that certain types of posts are better than others at generating sales. You can use that insight to create more content that resonates with your audience. 

    Measuring your social media sales can also tell you which channels are effective at generating revenue. If you find that you’re getting better results on Instagram versus TikTok, for example, then you can start prioritizing Instagram in your sales campaigns.

    You’ll grow your social media presence

    All of the above benefits lead to a stronger social media presence overall. When you’re able to focus your efforts on the platforms and tactics that matter, you’ll naturally connect better with your audience and gain more fans and followers.


    5 tips for tracking sales on social media

    Now that we’ve covered the why behind social media sales tracking, let’s look at how you can go about it. Here are a handful of tips to ensure your sales tracking efforts are successful.

    1. Start with a plan

    It can be tempting to just start posting straight away and seeing if any sales come through, but a haphazard approach to social media tracking could lead to missed opportunities, inaccurate data, and wasted time. 

    If you want to get the most out of your efforts, you need to lay the groundwork and plan accordingly. 

    Here are some of the details you need to iron out before launching your social media campaigns. 

    Time period. Map out the dates and times you’ll be running your campaign. This will make it easier to attribute sales that come through via social media. 

    Products and assets involved in the sale. What items will you be promoting? Do you have photos and videos of those products? Make sure you have the necessary assets ready beforehand so you can launch you campaign without a hitch. 

    Type of activities. Identify the specific activities or campaigns you’ll be running. Will you be working with influencers? Are you running an exclusive sale? Is it a “new arrival” type of campaign? The right method for tracking your sales will depend on the type of initiative that you’re running. 

    Social networks involved. Get clear on the social network (or networks) that you’ll be using. If you’re leveraging multiple platforms, you’ll need to tailor your efforts accordingly. 

    Resources spent. It also helps to track the time and money you’ve spent on your campaigns. Doing so will enable you to measure your social media ROI and determine whether or not the campaign is worth the effort and resources spent.

    All your marketing, in one place.
    Manage all your marketing campaigns in Marsello. Drive repeat sales with loyalty, send email & SMS campaigns, schedule social posts, set up automations, and more. Then track the impact of your marketing on sales.

    Start free trial


    2.Track social media sales using a special promo code

    A good way to measure social media sales is to use a dedicated promo code. This tactic is best used when you’re running a sale or partnering with an influencer to promote your products. 

    To implement this tactic, come up with a promo code that’s unique to a particular campaign or influencer and make sure the code isn’t used on other channels. These codes should be fairly easy to generate and track if you have the right ecommerce platform or marketing solution. 

    Once you launch your campaign, start looking out for transactions that contain the promo codes you created and use that data to track your sales. 

    We can see this in action in Lakanto Monkfruit Sweetener, a company that makes sugar-free sweets. Lakanto teams up with influencers like Nicole Cogan (@nobread on Instagram) to promote its products. 

    To attribute sales generated through this partnership, a specific promo code (i.e., “NOBREAD”) is used, and Nicole’s followers will get a discount when they enter the code at checkout. Meanwhile, Lakanto can track sales that resulted from the campaign by taking note of how many people entered the promo code on its website.

    no bread instagram post

    Promo codes are simple and easy to use (both for customers and the merchant). Just bear in mind that these codes also have some shortcomings. 

    For starters, promo codes may not always paint an accurate picture of sales. 

    If someone sees your product on social media but doesn’t use the code at checkout, then your system won’t be able to properly attribute that transaction. 

    In addition, if one of your brand partners decides to share their promo code outside of social media (e.g., their blog or during an in-person interaction) then this may distort the data around social media attribution. 

    Also, you can only use promo codes as a tracking tool if you’re running a sales or promotion. Customers typically expect discounts when entering a code at checkout, so if you aren’t running a sale, then you can’t really use promo codes as a tracking tool.

    💡 Pro-tip: Add promo codes to your social media posts in Marsello as one way to track sales and measure the dollar impact of your posts.


    3.Use special links and UTMs

    If you’re using Google Analytics to measure your web traffic, then UTMs (Urchin Traffic Monitor) can help you see which sources or campaigns are driving traffic to your site. 

    UTMs make use of parameters like website source, medium, and campaign to pinpoint where your visitors are coming from. These UTMs come in the form of special tracking codes that you attach at the end of a URL.

    They look something like this:

    In the example above, the source of traffic is social media, the medium is Instagram, and the campaign is holiday products. 

    When you log into Google Analytics, you’ll be able to drill down on how many visitors are attributed to these parameters. 

    You can generate a UTM by heading to Google’s Campaign URL Builder. Just fill out the required fields and the tool will generate the link for you. You can then use that special URL in your corresponding campaigns and then start tracking.


    utms for sales tracking in social media

    If you aren’t using Google Analytics, you can opt for personalized social links instead. 

    Marsello enables you to create a custom “link in bio” page that you can include in your social media profiles. You can then track the number of people who clicked on the link to determine how many followers visited your site.

    link in bio marsello

    Links and UTMs allow you to measure page visits without the use of a promo code, so they can be helpful tracking tools when you’re not running a promotion. 

    However, one limitation of UTMs and links is they only track page visits, not sales or conversions. They can tell you how many people landed on a page and where they came from, but they won’t show you how many users completed a purchase — unless you’re using a tool like Marsello to track the entire buying journey.


    4. Ask your customers

    You can glean social media sales intel simply by asking your customers. At the checkout page, add a form field asking shoppers where they heard about you, and then have them select from a range of options. 

    From there, tally up the number of people who selected social media (or a specific social network — i.e., Instagram, TikTok, Facebook, etc.) and use that information to track your sales.

    This tactic is easy to implement, but it also has some downsides. For one thing, having an extra form field on the checkout page adds friction to the buying experience and may turn off some customers. 

    Additionally, some shoppers may opt to skip the question, so won’t be able to capture all the data you need.

    All your marketing, in one place.
    Manage all your marketing campaigns in Marsello. Drive repeat sales with loyalty, send email & SMS campaigns, schedule social posts, set up automations, and more. Then track the impact of your marketing on sales.

    Start free trial


    5. Use sales tracking tools

    While you can certainly track sales manually — i.e., by counting promo codes or tallying survey results by hand — these processes are cumbersome and can lead to human error and inaccurate data. 

    You’re far better off measuring social media sales with tools that can automate the process. Marsello, for example, streamlines social media sales tracking by connecting your POS and ecommerce sales data with your social media accounts. 

    From there, Marsello attributes a percentage of your revenue to a social media post containing a tagged product, UTM, or promo code.

    sales tracking marsello

    Here’s how it works:

    • Connect your social media accounts to your POS or ecommerce platform.
    • Create posts across Instagram, Facebook and TikTok then tag your products.
    • Use Marsello track and measure sales for a given time period.


    💡 Pro-tip: Measure revenue, orders, and average spend in Marsello to give you a clear picture of what social activities are actually contributing to your bottom line. This, in turn, helps you make smarter decisions that lead to more sales, profit, and followers.


    Bringing it all together

    You and your team likely spend a great deal of time and energy on social media, so you must ensure your efforts are put to good use. The best way to do that is to actively track your social media sales, so you can refine your efforts accordingly. 

    Need help doing just that? Marsello Social provides you with tools to easily publish social media content and track sales.



    Marsello: All your marketing, in one place.

    • Send email and SMS campaigns to customers
    • Create set-and-forget marketing automations
    • Schedule social posts 
    • Track the impact of your marketing on revenue
    • Build a customer database

    Start free trial


    How To Turn Social Media Engagement Into Sales

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    Here are three strategies you can use to take that engagement and convert followers into paying customers.

    Does your engagement convert? Learn how to find out 👇

    Social media engagement is a great metric for measuring the buzz around your brand. The average Instagram engagement rate across all businesses is around 1-2% per post (depending on where you look).

    So, if you’ve got 5,000 followers, the average business could expect around 50-100 likes on any given post. Video content generally sees a much higher engagement rate—that same business could be seeing around 300 likes on a video post. Carousels also receive higher engagement, as Instagram’s algorithm will show the same post more than once to the same follower.

    But engagement is not revenue, and it doesn’t necessarily even convert to revenue in the long run. If your posts don’t drive action, generate exclusivity, or create urgency, your audience may engage with you without ever making a purchase.

    So your next question should be: how do I turn engagement into dollars and cents?



    Quick Links:


    How do I turn engagement into revenue?

    When I talk to merchants, there's one thing I hear a lot: "My posts get lots of comments, good reach, and heaps of likes, but I just don't know if I'm seeing sales from them." It's a common concern—you're putting all this time and effort into creating content, but it's really hard to make that content sell.

    Here are three strategies you can use to take that engagement and convert followers into paying customers.

    1. Use Product Tagging to drive social sales

    To convert followers into customers, you want to take away every possible barrier to purchase. Don’t make your followers Google your website, then manually type a product into the search bar. Every time there’s an extra step, a percentage of followers will drop off the buying journey.

    Product Tagging is perfect for this. It doesn’t have to be on a “product launch” type post either, you can tag products on lifestyle imagery, competition posts, and more. You can even use “product” stickers to tag products in your Instagram stories too.

    Take advantage of every opportunity to tag a product.



    💡 Pro-tip: Using Product Tagging means you can measure the direct impact of your social posts on sales. To see it in action, connect your social accounts, POS and/or eCommerce platforms to Marsello and instantly see how your last 100 posts have contributed to sales.

    Learn more


    2. Create a custom link in bio landing page

    When you only get one link, make it count. Drive followers to your store with a branded link and customizable landing page for Instagram and TikTok.

    Having a centralized landing page means you can drive all your traffic to one page with multiple products, promotions and calls-to-action. There are lots of tools out there, from free, basic products to tools with advanced features and customization. The most sophisticated tools have the ability for merchants to add forms, buttons, media and more to a fully branded page.

    link in bio marsello

    Premium link in bio features.
    Marsello’s very own link in bio feature brings all the advanced customization you’re looking for to keep brand experience seamless.

    Learn more


    3. Plan campaigns and posts ahead of time

    Sometimes, even the best post with the most amazing offer and relevant call-to-action just won’t work. 

    Imagine this. You’re a retailer selling mountain bikes. You’ve also got a workshop and you sell replacement parts and accessories. It’s the middle of winter and things are quiet, but you know come spring all your customers will be wanting to replace their knackered bearings to hit the trails as soon as possible.

    You make a post offering half price bearings in-store hoping to see some service bookings off the back of it (thinking that you’ll be able to upsell when people are in the right frame of mind). But you don’t see any uptake so you assume you were wrong, and that the idea was a flop.

    Here’s how you could do it differently:

    You want to target existing customers, but also other riders in your local community. You know the large portion of your social followers are local mountain bike riders. So plan and schedule a series of posts each with different creative, and do a candid video post on your stories too. 

    You could build the hype by sending out an email or two as well to your local database. 

    Create a discount code people need to use in-store so you can track the impact of the campaign (I’ll get to that shortly). It might even make sense to send an SMS out as well, driving people to one of your social media posts for more info.


    All this planning can be on the back of an envelope:

    • Insight: There’s always a spring rush for parts and servicing because people leave it til the last minute, and the workshop is really busy
    • Objective: Sell bearings, drive foot traffic, and get people thinking about booking in a service early
    • Offer: 50% off all bearings (put a time limit on this for urgency-for example, “This month only”)
    • Target audience: Customers and other local riders
    • Channels: Social media, email and SMS
    • Success measure(s): In-store bearing sales, foot traffic increase, service bookings

    Once you’ve got your basic campaign plan, spend a couple of hours getting everything set up.

    • Create a discount code and/or UTM to track bookings from your campaign.
    • Use a social media scheduling tool to schedule campaign posts over your campaign time period.
    • Schedule an email blast to customers, and maybe a reminder email or two.
    • Schedule an SMS to reach people directly to their mobile (around 98% of SMS messages are opened, so it’s a great channel for a short, snappy and time-sensitive campaign).

    Taking a step back to plan means you can get your channels working together to increase the impact of your social media posts, and drive more sales.

    How do I know what posts generate sales?

    To understand how your engagement converts, you need a way to track sales that come from your social posts. This can be a bit tricky, so I've pulled together a handy list of ways to measure your results.

    Get a social media analytics tool to track sales

    The easiest and most effective way to track sales made from organic social media is to use analytics software that connects your POS, eCommerce, and social media data (you can do this all in Marsello).

    This doesn’t just track when someone clicks on a tagged product, it also tracks if someone likes, comments on or shares a post with a product tagged in it, and buys it later. This is called organic social media sales tracking.

    sales tracking marsello

    Using a tool like this, you can see:

    • What posts have generated the most revenue
    • Which creative type (images, videos, etc) leads to more sales
    • How many orders you get from social media over a certain period of time
    • Which social media platform works best for your business
    • What percentage of revenue comes from organic social media

    By tracking sales and revenue, and seeing what kinds of social posts and which channels work best, you can improve the performance of your accounts over time.

    Convert social followers into customers.
    Schedule, tag, post, sell. Start a free trial today and see it in action—Marsello automatically syncs your last 100 posts. Simply tag products in your posts, and see how many sales came directly from social.

    Learn more

    Include discount codes in social posts

    Discount codes are one of the simplest ways to see where traffic and sales are coming from. These have become popular for tracking sales from organic social media posts and campaigns, as merchants struggled to see the impact of their efforts in Facebook, Instagram, TikTok etc.

    Simply create a unique discount or offer code for each channel, and you’ll be able to track how many sales you generated from those posts.


    Use UTMs to track links back to your online store


    What is a UTM? UTMs (Urchin Tracking Modules) are short bits of code you can use to track how effective a campaign is. UTMs can track up to five parameters (aspects): campaign, source, medium, content and term.

    That might sound complex, but UTMs are actually incredibly easy to use. And unless you’re drilling into deep testing and measuring, you really only the first three parameters.

    The easiest way to show you how to build a UTM is by using an example.

    Say we are running a campaign that goes to We are using Facebook ads, and the campaign is to get sign ups for our social media scheduler.

    Let’s put that in simple terms:

    Campaign: Social Media
    Source: Facebook
    Medium: Paid Ads

    When you build your link, make sure you don’t use spaces. Instead, replace your space with a dash symbol (-). Aside from that, use only plain text for labeling (avoid hashtags, ampersands, percentage symbols or anything else that could break the link).

    Campaign: Social-Media-Sign-Ups
    Source: Facebook
    Medium: Paid-Ads

    Now, we want to add these to the link in UTM format.

    1. First, add a question mark (?). This indicates that the body of the link is complete, and Google Analytics, or your tracking tool, should read the following part as tracking information.
    2. Add “utm_campaign=” then your campaign name.
    3. Add an ampersand symbol (&). This tells your tracking tool that your campaign name is complete.
    4. Add “utm_source=” then your source. 
    5. Add another ampersand symbol (&).
    6. Finally, add “utm_medium=” then your medium. 

    It’s that easy! Here’s how ours would look: 

    For each different source or medium you want to differentiate, change the UTM parameters. For example, you might differentiate visitors coming from a Facebook source by medium. You could state “utm_medium=organic-post” or “utm_medium=story-video” to separate traffic coming from different parts of the platform.

    The more specific you go, the more you know what particular channel, content and post type works best. But it’s always good to have broader parameters too, for example, you will still want to be able to compare all Facebook traffic from all Instagram traffic.

    Final words

    If you're putting a lot of resource into social media, but aren't sure if all the likes and comments are actually growing your business, you're not alone.

    Start making your social media work harder by taking away barriers to purchase (product tagging, using a link in bio, etc) and track the results directly using UTMs, promo codes and sales tracking.

    It's also important to have a clear plan, while leaving some wiggle room in your calendar for jumping on trends as they come up.

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