The Marsello Blog

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Loyalty Marketing Artificial Intelligence AI

Turning First-Time Buyers into Brand Advocates: Rethinking Loyalty in the Age of AI

Discover what it really takes to build customer loyalty in 2025. Experts weigh in on relationship building, personalization, AI, and loyalty programs.

Alice Cresswell

Loyalty & Marketing Expert

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Shopify Retail

Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...

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Loyalty Marketing Retail Marketing

How to Create a Loyalty Program in 2025 Loyalty programs are essential for driving repeat sales and building brand loyalty. Here's how to create a loyalty program in 2024 (with examples).

Shopify Marketing Tips

7 Best Loyalty Apps for Shopify in 2025 Choosing the best loyalty program app for your Shopify store isn't easy. In this blog, we review the 7 Best Loyalty Apps for Shopify, and how they can...

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Email Marketing Loyalty Marketing Klaviyo

The Marsello & Klaviyo Integration: How Does it Work? Marsello's integration with Klaviyo harnesses your in-store loyalty and order data to help you run more effective, personalized campaigns. Here's how it...

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Abandoned cart automations are just the tip of the iceberg. Recovering abandoned carts is just the tip of the iceberg. Here's how you can streamline business operations and increase Shopify revenue with automation.

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Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

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Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

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Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

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Loyalty Marketing

Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.

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Loyalty Marketing Retail

How to Increase Customer Lifetime Value Here are 8 tactics you can use to increase customer lifetime value — how much your customers spend at your store over time.

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Loyalty Marketing

7 Best Examples Of SMB Loyalty Programs [Retail & Hospitality] This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.