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7 Best Loyalty Apps for Shopify [2023]

Choosing the best loyalty program app for your Shopify store isn't easy. In this blog, we review the 7 Best Loyalty Apps for Shopify, and how they can...

Max Crosse

Content Strategy Manager

Customer retention isn’t easy. Between your eCommerce and physical stores, social media, and various other touchpoints, customers can slip through the cracks.

Shopify’s loyalty program apps make it easy to engage your customers with personalized rewards and incentives and ensure they stick around for the long term. But with so many loyalty apps to choose from, how do you know which one is right for your business?

In this article, we’ll review the 7 Best Loyalty Apps for Shopify and how they can increase customer retention and boost sales for your store.

 


 

What are the best loyalty apps for Shopify in 2023?

marsello-loyalty-marketing-tools

1. Marsello [Top pick ✨]


Marsello helps you drive sales and reward regulars with a loyalty and referral program that works in-store and online. With Marsello, you can customize the appearance of your program to match the look and feel of your brand. It’s easy to set up rewards, discounts, points, VIP tiers, and more to gamify your customers’ shopping experience and encourage them to spend more.

Marsello’s key point of difference is the ability to run your loyalty program seamlessly across your Shopify eCommerce and POS channels. This simplifies customer loyalty management and allows for a more seamless customer loyalty experience.

Marsello’s loyalty tools also connect with its all-in-one marketing automation tools, helping you run more effective campaigns, from email to SMS, reviews, and more.

 

Here are some popular ways to use Marsello:

    • Customize and launch a loyalty program that works in-store and online
    • Reward customers with personalized rewards, points, VIP tiers, and more
    • Sync sales from eCommerce and POS and link them to unique customer profiles
    • Use your customer insights to run smarter, personalized marketing campaigns
    • Manage all of your marketing from one app, email, SMS, automations, and more

 

Pricing

Marsello offers a 14-day free trial. Paid plans start from $100 USD/month, and are based on your customer database size and the number of eCommerce and POS sites connected.

 

What merchants think about Marsello

Merchants enjoy using Marsello for its user-friendly interface and powerful loyalty features. Marsello merchants have seen a boost in sales through its loyalty and rewards program, email, and SMS marketing features. Marsello’s marketing automation tools and cost-effectiveness are also highlighted, along with its responsive customer service team.

Install on Shopify

Recommended Loyalty App for Shopify
Marsello helps you launch a world-class loyalty program that engages your customers and drives sales, no matter how they shop. Create rewards, points, VIP tiers, and more with ease.

Start Free Trial

 

2. Smile.io

smile-loyalty-tools

Smile.io offers easy-to-use loyalty and rewards tools to help you engage your shoppers, and turn first-time customers into forever customers. Over 125 million shoppers earn points through Smile. 

With Smile, you can create your own loyalty and rewards program that increases sales and repeat purchases, saves on acquisition costs, and boosts brand loyalty. The best part is that creating a loyalty program with Smile only takes a few minutes—with no coding required.

Smile offers simple management of your customers and loyalty data, and if you need help, you’re supported 24/7 by a team of loyalty experts to answer your questions.

 

Here are some popular ways to use Smile:

    • Customize your loyalty widget and rewards launcher to match your brand aesthetic
    • Encourage repeat sales by allowing customers to earn points and rewards
    • Connect Smile with your email, review, and customer service apps
    • Nudge customers to continue shopping by reminding them of their points and rewards

 

Pricing

Smile is free to install. Their free plan allows up to 200 monthly orders and gives you access to all the basic loyalty features, including a points and referrals program, basic brand customization, default reward emails, and an analytics overview.

 

What merchants think about Smile.io

Shopify store owners appreciate this app for its easy setup and seamless integration with Shopify. Smile is praised for its loyalty points system, customizable rewards options, and VIP program features. Smile’s free plan is a good entry point for new businesses looking to increase customer loyalty. The free version is robust and easy to use.

 

3. LoyaltyLion

loyaltylion-loyalty-program

LoyaltyLion helps Shopify brands boost retention and increase customer engagement with a loyalty program that goes beyond points and rewards.

The popular loyalty app helps you incentivize brand engagement and motivate repeat purchases by offering loyalty points and rewards to customers who engage with your business.

 

Here are some popular ways to use LoyaltyLion:

    • Reward positive onsite behavior with customizable points and gifts
    • Increase brand advocacy by rewarding customer referrals
    • Deliver points and rewards through email and on-store notifications
    • Tailor how your loyalty program appears on your Shopify eCommerce site
    • Integrate with email providers, subscription partners, reward platforms, and more

 

Pricing

LoyaltyLion offers a free plan that gives you access to basic loyalty features, unlimited members, and up to 800 monthly orders. Paid plans start from $156 USD/month.

 

What merchants think about LoyaltyLion

Merchants highly recommend LoyaltyLion due to its seamless integration, customizable features, and user-friendly interface. LoyaltyLion is praised for its exceptional customer service, and merchants appreciate the app’s detailed analytics, and easy migration from other loyalty apps.

 

4. Joy: Loyalty & Rewards Program

joy-loyalty-program

Joy is a user-friendly loyalty solution designed to keep your customers around with advanced loyalty programs and rewards features. It’s designed to help Shopify stores effectively convert their shoppers into loyal customers with the help of rewarding points.

The app has a variety of features that allow store owners to manage the earning and spending of loyalty points flexibly. All of Joy’s loyalty features come in a user-friendly and no-code-required platform that’s supported by 24/7 customer support.

 

Here are some popular ways to use Joy:

    • Reward customers for signing up, placing orders, leaving reviews, and more
    • Manage your customer tiers, points, and missions with export and import data
    • Run campaigns with built-in email notifications and automations
    • Leverage your store’s point-of-sale data to run more effective loyalty campaigns
    • Engage your customers without slowing down your shop’s loading speeds

 

Pricing

Joy offers a free plan, limited to 250 orders per month. You can enable points-earning options for customers who sign up and place an order. Paid plans start from $29 USD/month.

 

What merchants think about Joy

Merchants love Joy for its diverse loyalty features such as rewards programs and referral options, and low impact on your shop’s loading speeds. The customer service team is highly praised, and merchants find the pricing reasonable and appreciate its integration with POS. The tool is regarded as a valuable tool for growing a store’s database and social following.

 

5. Yotpo: Loyalty & Rewards

yotpo-loyalty-dashboard

Yotpo’s eCommerce retention marketing platform helps Shopify brands drive repeat sales with connected solutions for loyalty, email, SMS, reviews, and more. With Yotpo, you can build a customizable, retention-driving loyalty program that offers more than just rewards.

Yotpo’s agile loyalty tools empower store owners to launch a loyalty program quickly and iterate endlessly — with no developer work required. The platform’s out-of-the-box campaigns help you drive repeat sales from the get-go.

 

Here are some popular ways to use Yotpo:

    • Customize, launch, and manage your loyalty program with no coding required
    • Monitor your loyalty and referral program data, from ROI to customer LTV, and more
    • Increase repeat sales and customer engagement with diverse rewards and tiers
    • Create a seamless marketing experience by integrating Yotpo’s marketing products

 

Pricing

Yotpo is free to install, with a free plan available to stores with fewer than 100 monthly orders. Paid plans start from $199 USD/month and provide your customers with more ways to earn.

 

What merchants think about Yotpo

Yotpo is highly recommended for its seamless Shopify integration. The platform helps users effortlessly boost business with features like email reminders for points-earning, and reward redemption options. The customer service, especially the live chat is appreciated, and the app’s customization capabilities are also appreciated.

 

6. Stamped Loyalty & Referrals

stamped-loyalty-program-and-referrals

Stamped Loyalty helps Shopify brands maximize customer loyalty with a customized loyalty program, VIP tiers, and referrals. The platform works as a stand-alone product, but can also be integrated with Stamped’s integration reviews and ratings product to create a full suite of customer tools.

Stamped helps brands deliver immediate value to their customers through a personalized loyalty experience. Their platform helps you increase average order value and maximize customer lifetime value through AI-powered points and rewards, VIP tiers, and referral solutions.

 

Here are some popular ways to use Stamped:

    • Drive engagement with points-based campaigns that motivate customers to shop
    • Reward and incentivize customers to share your brand with their friends
    • Deliver a fully customized on-brand loyalty program and experience
    • Create exciting VIP tiers and perks to recognize your best customers

 

Stamped Pricing

Stamped offers a free plan. Paid plans start from $59 USD/month, however, by signing up for Stamped’s 12-month plan, you can save 17% off your subscription costs.

 

What merchants think about Stamped

Merchants love using Stamped for its intuitive loyalty integration with Shopify, along with its advanced customization features and helpful customer support team. Despite some instances where glitches and shortages in real-time assistance occur, the overall sentiment remains positive, with Shopify store owners taking pleasure in migrating from other app alternatives.

 

7. Rise.ai

rise-gift-card-app

Rise is the go-to gift cards and store credits app for Shopify stores. The app is designed to manage all your brand’s re-engagement activity, from gift cards to referrals, rewards, and refund management.

Rise helps you establish an intuitive rewards program with flexible, automated store credit flows that strengthen your customer relationships and increase customer lifetime value.

Rise’s customer service team is excellent and has proven to go above and beyond to help customers get the most out of their products and deliver success.

 

Here are some popular ways to use Rise.ai

    • Trigger and create store credit rewards based on customer activity
    • Issue gift card refunds and offer store credit for returns
    • Launch a loyalty program that encourages store credit accumulation
    • Remind customers of their gift cards with scheduling and sending options

 

Pricing

Rise’s starter plan starts from $19.99 USD/month and gives you access to essential store credit and gift card features, limited to 100 monthly store orders.

 

What merchants think about Rise.ai

Merchants appreciate the app for its gift cards, rewards programs, and store credit issuance. The app has high customizability and works seamlessly with Shopify and Klaviyo, helping you run more effective campaigns. The app has been instrumental for many Shopify stores wanting to increase sales and attraction, with its gift card scheduling and automation tools being a stand-out feature.

 


 

So, which loyalty app should I install?

Shopify’s loyalty apps make it easy for store owners to engage customers and drive long-term brand loyalty.

The best loyalty programs are ones that make customers feel seen and valued, regardless of how they shop. In this context, Marsello’s seamless integration with Shopify eCommerce and POS allows store owners to nurture customers and manage loyalty and order data across multiple channels.

By centralizing your in-store and online customer data, you can get a complete view of your customers, helping you optimize your loyalty program and run more targeted and timely campaigns that drive sales for your Shopify store.

Recommended Loyalty App for Shopify

Marsello helps you launch a world-class loyalty program that engages your customers and drives sales, no matter how they shop. Create rewards, points, VIP tiers, and more with ease.

Start Free Trial

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    The Marsello & Klaviyo Integration: How Does it Work?

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    Marsello's integration with Klaviyo harnesses your in-store loyalty and order data to help you run more effective, personalized campaigns. Here's how it...

    Marsello has integrated with Klaviyo to create the ultimate customer marketing platform.

    In the fast-paced world of retail and eCommerce, one constant remains: your customers. However, in today’s highly competitive retail environment, customers are inundated with irrelevant promotional emails, making it harder than ever to cut through the clutter and get them shopping.

    By connecting Marsello to Klaviyo, you can harness your in-store loyalty and order data to create detailed segments and run more effective campaigns in Klaviyo.

    Let’s explore the integration in more detail.


     

    What is Klaviyo?

    Klaviyo is a unified customer marketing platform designed to help engage customers and drive sales with email campaigns, SMS, and more. It’s one of the few email marketing services designed specifically for eCommerce, and with an impressive database of over 110,000 paying customers, it’s no wonder brands choose Klaviyo to manage their campaigns.

    Here are a few benefits Klaviyo has to offer:

    • Segment your database using historical data and real-time behaviors for targeting
    • Build coupon codes for automated flows and campaigns
    • Use built-in templates and automated emails for simple workflow management
    • Accurate reporting and attribution for each campaign and channel

    Not using Klaviyo? Discover more about its features and benefits here

     


     

    What is the Klaviyo loyalty integration?

     

    The Marsello and Klaviyo integration combines Klaviyo's advanced email marketing features with Marsello's omnichannel loyalty software to create the ultimate marketing platform.

    Marsello’s point of sale data is the key factor here, syncing in-store loyalty and order data to Klaviyo customer profiles in real-time, empowering your team to personalize your marketing with the latest insights from both your eCommerce and POS channels.

    Already using Marsello and Klaviyo?
    Connect your apps to take your campaigns to the next level.

    Connect Marsello to Klaviyo

     


     

    Why connect Klaviyo to your Marsello account?

    Because Klaviyo does not integrate directly with POS systems, you’re only using a fraction of the customer data that’s available to you.

    When you integrate Marsello with Klaviyo, you can bridge the gap between your POS and eCommerce data, providing you with valuable insights into customer purchase history, spending behavior, and preferences. This connection enables you to centralize your customer data and create a more seamless omnichannel shopping experience.

    “We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.”

    Hayley Greenstein, Managing Director at LEGO® Certified Stores

     


     

    How do Marsello and Klaviyo work together?

    Marsello's customer loyalty and order data gets synced to Klaviyo in real-time. This enriches Klaviyo customer profiles with omnichannel insights, enabling better segmentation for more effective, tailored marketing campaigns.

    Here’s what you can do with Marsello and Klaviyo connected:

    • Push customer properties to Klaviyo profiles: Sync customer properties into Klaviyo, enriching customer profiles with relevant data.
    • Sync customer events to your Klaviyo account: Use events to automate timely and targeted emails based on your customer shopping behavior, loyalty engagement, or feedback responses. These events are dynamic and sent to Klaviyo in as close to real-time as possible. Sync events like POS and eCommerce orders, loyalty activities, and feedback responses.
    • Sync your loyalty and order data into Klaviyo: Seamlessly transfer POS and eCommerce loyalty and order data to Klaviyo customer profiles in real time for a complete view of customer spending behaviors. Understand who your customers are, and how they like to shop.
    • Create omnichannel offers and coupon codes to use in Klaviyo campaigns: Generate omnichannel discount codes for your campaigns and automatically load them against specific customer profiles. Give customers the flexibility to redeem their coupons in-store or online.
    • Create more detailed customer segments for campaigns in Klaviyo: Utilize your in-store and online data to create targeted customer segments and workflows in Klaviyo. Harness your segments to run more personalized campaigns that go way beyond your VIP database.

     

     

     

    Diving deeper into event sets

    Best integrations for klaviyo - retail

    When you connect Marsello and Klaviyo, you unlock a treasure trove of valuable loyalty and order data such as purchase site, order total, product selections, and more.

    Let’s learn more about the specific data sets that get synced to your Klaviyo profiles.

    POS and eCommerce orders

    By syncing your POS and eCommerce order events into Klaviyo, you can create a 360-degree view of your customers’ spending behavior with your business. With this data, you can create targeted segments and automations based on in-store and online orders, enabling further personalization of your email marketing efforts.

    Loyalty activities

    Using Marsello’s loyalty program, you can encourage customers to return by rewarding them with loyalty points for each purchase they make. Sync loyalty events into Klaviyo to create custom segments and automations based on loyalty program engagement, then use customers’ loyalty profile information to further personalized your marketing efforts. For example, when a customer claims a coupon but hasn’t redeemed it, you could send a follow-up email that recommends products and encourages them to shop.

    Feedback responses

    Finally, using Marsello’s customer feedback features enable you to measure customer satisfaction with their shopping experience, helping you keep track of what you’re doing well and how you can improve. Sync feedback responses to Klaviyo to help measure customer sentiment. Create segments and automate follow-up emails to help nurture customer relationships with your brand.

    Learn how to use Marsello properties and events in Klaviyo

     


     

    How to connect Klaviyo to your Marsello account

    Now that you know how Marsello’s loyalty and order data can empower your email marketing campaigns, here's how to enable the Klaviyo integration within Marsello.

    In your Klaviyo account, you will need to generate a new API key with Full Access to Profiles. 

    To create an API in Klaviyo

    1. Navigate to API keys under your profile settings
    2. Enter “Marsello” as your Private API Key Name

    1. Under Select Access Level, select Full Access Key
    2. Click Create. This will generate your new API key.
    3. Copy this key and keep it ready to paste into your Marsello add-on settings.

    If you haven’t already created a Klaviyo account, you can do so here.

    How to enable the Klaviyo integration in Marsello

    1. First, log in to your Marsello account
    2. In your Marsello admin, navigate to Integrations > Add-ons
    3. Find Klaviyo in the list of add-ons and click Connect

    1. Under ‘Klaviyo API Key’ paste your Marsello API key, or follow these instructions to create one.

    1. Click Save. Your Marsello & Klaviyo accounts will now be connected.

     


     

    Final words

    Integrating Marsello and Klaviyo creates a more cohesive customer marketing experience, unlocking new levels of customer engagement, satisfaction, and loyalty.

    This powerful integration brings together the best of both platforms, combining Marsello’s in-store POS data with Klaviyo's advanced customer marketing tools to help you understand your customers and increase engagement with highly-personalized marketing campaigns.

    Now that you know how Marsello’s POS data can enrich your Klaviyo campaigns, it’s time to get connected.

    Connect Marsello and Klaviyo today
    Ready to take your campaigns to the next level? Connect Marsello to Klaviyo.

    Connect Marsello to Klaviyo

     

    Next read: 5 Klaviyo Integrations Every Retailer Should Be Using

    5 Klaviyo Integrations Every Retailer Should Be Using

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    Selling in-store and online? Find out how these top 5 Klaviyo integrations can transform your retail business.

    Klaviyo is a game-changer for retailers, and it's easy to see why they love it.

    Its user-friendly interface and straightforward setup make it a favorite among retailers of all sizes, allowing them to streamline marketing, engage with customers, and ultimately drive sales and growth.

    However, unlocking the full potential of Klaviyo's capabilities can be overwhelming, especially with its extensive list of integrations. From seamless connections to popular e-commerce platforms to personalized product recommendations and targeted ad campaigns, Klaviyo’s network of integrations can do it all!

    To help you narrow down your choices, we've identified the top five types of Klaviyo integration every retailer should be using—especially if you’re selling in-store and online. We’ve included a few good examples of each so you can find the solution that works best for you.

    Regardless of which integrations you choose, rest assured that setting them up is straightforward and hassle-free, so you can quickly leverage Klaviyo's power to enhance your marketing efforts.




    1. E-Commerce Platform
    2. Omnichannel Loyalty & Rewards
    3. Meta Custom Audience Sync
    4. Product Recommendation Engine
    5. Customer Service & Support



     

    1. E-Commerce Platform


    Ecommerce and Klaviyo integrations

    Klaviyo offers integrations with popular e-commerce platforms like Shopify, WooCommerce, BigCommerce, and others.

    This integration is crucial as it allows Klaviyo to sync customer data, purchase history, and product information from your online store, enabling you to create targeted and personalized email marketing campaigns based on customer behavior and preferences.

    Popular e-commerce platforms that integrate with Klaviyo:

    • Shopify
    • Shopify Plus
    • Bigcommerce
    • Woocommerce

    See all

    Looking for point-of-sale integrations?
    Connect your in-store point-of-sale data to Klaviyo with Marsello.

    Start free trial

     

    2. Omnichannel Loyalty & Rewards

     


    Because Klaviyo does not integrate directly with point-of-sale systems, it’s typically the most powerful for e-commerce use cases.

    However, by integrating with Marsello’s customer loyalty software, merchants can bring their in-store customer data into Klaviyo.

    This enables you to centralize and leverage all your customer data for better segmentation and targeting.

    Marsello helps omnichannel retailers understand customer behavior, preferences, and purchase patterns. That means more effective marketing, 360-degree customer insights and multi-site reporting.

    Omnichannel loyalty apps to explore:

    • Marsello (best for in-store and online)

    Bring all your customer data into Klaviyo
    Marsello is the best loyalty platform for retailers who sell in-store and online. With integrated loyalty, you'll know your customer better than ever, and keep them coming back.

    Start free trial

     

     

    3. Meta Custom Audience Sync


    Meta and Klaviyo audience sync (1)

    By integrating Klaviyo with your Facebook and Instagram advertising accounts, you can create custom audiences based on email subscribers, customers, or segments in Klaviyo.

    This integration facilitates targeted advertising campaigns and improves your ad reach and effectiveness.

    Some custom audience sync apps you can explore:

     

    4. Product Recommendation Engine


    Product recommendations for Klaviyo

    To boost cross-selling and upselling opportunities, integrate Klaviyo with a product recommendation engine.

    These apps enable you to automatically recommend relevant products to customers based on their browsing and purchase history, increasing the chances of repeat purchases.

    Check out these product recommendation engines:

     

    5. Customer Service & Support


    Product reviews and requests for Klaviyo (2)

    Enhance your customer support with Klaviyo by integrating with leading customer service platforms.

    By connecting Klaviyo with customer support tools like Zendesk or Gorgias you can provide personalized and timely support to your customers.

    Benefits of customer support integrations include....

    1. Accessing customer support history: Integrate Klaviyo with your customer service platform to access past interactions and better understand your customers' needs and preferences.
    2. Personalized follow-ups: Automate personalized follow-up emails based on customer inquiries or support tickets to show your customers that you care.
    3. Targeted feedback requests: Use Klaviyo's customer data to send targeted feedback requests after resolving support issues, helping you gather valuable insights for improvement.

    Some customer support apps you can explore:


     

    So, which Klaviyo integrations should I use?

    With the right integrations, Klaviyo becomes a true powerhouse for multi-channel retailers. By tapping into in-store and online customer data, retailers gain comprehensive insights into customer behavior, preferences, and buying habits across all channels.

    By adding an omnichannel loyalty program, every other Klaviyo integration becomes exponentially more powerful.

    Send product review requests to in-store customers, run marketing campaigns to specific store locations, use your in-store customer data for targeted ads and product recommendations, and so much more.

    This omnichannel approach ensures retailers can deliver a consistent and engaging brand experience to customers, no matter how they shop.

    Next read: 7 Steps To A Profitable Loyalty & Rewards Program

    Bring all your customer data into Klaviyo
    Marsello is the best loyalty platform for retailers who sell in-store and online. With integrated loyalty, you'll know your customer better than ever, and keep them coming back.

    Start free trial

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