Start free trial

Blogs & Articles

The latest tips, best practices, news, and expert insights.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/email-deliverability-sender-domains.png

Email Marketing

How to Improve Email Deliverability in 2026: 9 Updated Steps

Deliverability rules changed in 2024 and they're still tightening. Here's how to get your emails into the inbox, not the spam folder, in 2026.

AuthorAvatar

Rochelle Treymane

Loyalty & Marketing Expert

Search

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/Marsello-BigCommerce-How-to-Differentiate-Your-eCommerce-Website.png

Marsello features Retention Marketing Retail Marketing

Differentiating Your eCommerce Store From the Competition Written by our friends at BigCommerce, read on to learn our 10 strategies for helping your online store stand out!

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/Covid%2019%20blog%20banner.png

COVID-19 Email Marketing Marsello features Retail Marketing

Communicating about Coronavirus (COVID-19) Explore examples of retailers communicating with their customers, then discover the tools you need to communicate pandemic-related changes with customers.

https://f.hubspotusercontent40.net/hubfs/7956896/marsello_reduce_abandoned_shopping_carts_blog_banner.jpg

Email Marketing Marketing Automation Marsello features Retention Marketing

5 Ways to Reduce Abandoned Shopping Carts Experiencing abandoned shopping carts in your eCommerce store? Learn the basics of bringing customers back to your store to complete their purchases.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/accountant%20working%20at%20her%20desk.webp

Loyalty Marketing

How to account for loyalty programs: what’s the right method? How should loyalty points be accounted for in businesses? We look at 2 common methods — as a cost of sale or a liability — and discuss each.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png

Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/email-deliverability-sender-domains.png

Email Marketing

How to Improve Email Deliverability in 2026: 9 Updated Steps Deliverability rules changed in 2024 and they're still tightening. Here's how to get your emails into the inbox, not the spam folder, in 2026.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mask%20group%20%2813%29.png

Retail Marketing Shopify & Lightspeed

Using Shopify With Lightspeed POS: A Comprehensive Guide For Retailers In this article, we look at how Lightspeed and Shopify integrate and what merchants can do to get the most out of each solution, used together.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello_Cutomer-Referrals.png

Loyalty Marketing

Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/pexels-george-milton-6953875.jpg

Retail

10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.

1