Start free trial

Blogs & Articles

The latest tips, best practices, news, and expert insights.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/email-deliverability-sender-domains.png

Email Marketing

How to Improve Email Deliverability in 2026: 9 Updated Steps

Deliverability rules changed in 2024 and they're still tightening. Here's how to get your emails into the inbox, not the spam folder, in 2026.

AuthorAvatar

Rochelle Treymane

Loyalty & Marketing Expert

Search

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/3-Marketing-Automations-Blog-header.png

Marketing Automation

4 Simple Marketing Automations For Easy Revenue Wins [With Examples] In this article, we’ve compiled a list of four marketing automations you can set-and-forget to generate a stream of consistent, predictable revenue.

https://f.hubspotusercontent40.net/hubfs/7956896/Birds-eye%20shot%20of%20feminine%20hands%20holding%20a%20tablet%20and%20scrolling%20through%20images.%20House%20plants%20sit%20on%20the%20table%20around%20the%20hands..jpg

Marketing Automation

What is marketing automation & how can retailers take advantage of it? Marketing automation is arguably one of the most essential secret weapons in an omnichannel retailer's arsenal... but how do you know you're doing it well?

https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Goody-Blog-Banner.png

Acquisition Marketing Automation Legacy POS Retention Marketing Retail Marketing

Fellow NZ-Based Company, Goody, Joins the Marsello Family We’re officially welcoming fellow New Zealand-based Goody to the Marsello family. Read on to learn what this acquisition means for Marsello.

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marsello-custom-automations%20blog%20header.png

Campaign Marketing Marketing Tips Customer Segmentation Email Marketing Marketing Automation

How to create customized automated campaigns to drive sales Custom automations are perfect for requesting reviews, offering a post-purchase service or a timely cross-sell. Read more to learn how to use this feature.

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marsello-blog-Improve-Email-Deliverability-banner.jpg

Campaign Marketing Email Marketing Marketing Automation Retention Marketing Customer Feedback

How to Improve Email Deliverability: 9 Proven Steps Ensure your emails are delivering exactly how you expect and learn how to stay out of your customers’ spam folders with our 9 tips for deliverability.

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/Marsello%20Campaigns%20Feature.png

Campaign Marketing Email Marketing Marketing Automation

How to Create Compelling One-off Email Campaigns With Marsello Learn how to use the Campaigns feature from Marsello to send one-off emails like newsletters, promotions, or stock updates to a certain customer segment.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/AdobeStock_597338249-2.jpg

Marketing Automation Retention Marketing Retail Marketing

5 Ways to Measure Retail Customer Lifetime Value How much are each of your customers worth to you and how much should you invest in each of them? Learn how to calculate your customers' lifetime value.

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/cyber-week-people-shopping.jpg

Campaign Marketing Marketing Tips Email Marketing Marketing Automation Retail Marketing

5 Ways to Capitalize on Your Holiday Marketing Strategies How do you get your store noticed in a sea of marketing during the holiday season? Discover 5 actionable tips for holiday email marketing to maximize ROI.

https://f.hubspotusercontent40.net/hubfs/7956896/marsello_reduce_abandoned_shopping_carts_blog_banner.jpg

Email Marketing Marketing Automation Marsello features Retention Marketing

5 Ways to Reduce Abandoned Shopping Carts Experiencing abandoned shopping carts in your eCommerce store? Learn the basics of bringing customers back to your store to complete their purchases.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/accountant%20working%20at%20her%20desk.webp

Loyalty Marketing

How to account for loyalty programs: what’s the right method? How should loyalty points be accounted for in businesses? We look at 2 common methods — as a cost of sale or a liability — and discuss each.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png

Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp

Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello_Cutomer-Referrals.png

Loyalty Marketing

Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/image_fx%20%287%29.jpg

Speciality Food & Drinks Retail

Reimagining the Liquor Store: Adapting to a Changing Market Liquor stores are facing an existential challenge. Shifting consumer habits, economic pressures, and competition are forcing owners to rethink strategy.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/email-deliverability-sender-domains.png

Email Marketing

How to Improve Email Deliverability in 2026: 9 Updated Steps Deliverability rules changed in 2024 and they're still tightening. Here's how to get your emails into the inbox, not the spam folder, in 2026.

1