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Read about retail and eCommerce marketing, hear tips from experts and learn from the successes of stores like yours.

Fellow NZ-Based Company, Goody, Joins the Marsello Family
Fellow NZ-Based Company, Goody, Joins the Marsello Family
We’re officially welcoming fellow New Zealand-based Goody to the Marsello family. Read on to learn what this acquisition means for Marsello. Read More
How to Create Compelling One-off Email Campaigns With Marsello
How to Create Compelling One-off Email Campaigns With Marsello
Learn how to use the Campaigns feature from Marsello to send one-off emails like newsletters, promotions, or stock updates to a certain customer segment. Read More
Customer Segmentation Series Part 1: Segmentation & RFM
Customer Segmentation Series Part 1: Segmentation & RFM
Marsello has released data-driven Customer Segmentation. In part 1 of this series, we explain how customer segmentation works and benefit your business. Read More
5 Ways to Capitalise on Your Holiday Marketing Strategies
5 Ways to Capitalise on Your Holiday Marketing Strategies
How do you get your store noticed in a sea of marketing during the holiday season? Discover 5 actionable tips for holiday email marketing to maximize ROI. Read More
5 Ways to Reduce Abandoned Shopping Carts
5 Ways to Reduce Abandoned Shopping Carts
Experiencing abandoned shopping carts in your eCommerce store? Learn the basics of bringing customers back to your store to complete their purchases. Read More