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The Marsello Blog

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Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic

As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.

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Alice Cresswell

Loyalty & Marketing Expert


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How Big-Box Merchants Are Dominating With SMS: And How You Can Too

We analyzed SMS campaigns run by the giants. We put together our learnings into this article for you to read, examine and test yourself. Read on.

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5 SMS Campaigns That’ll Have Customers Eager to Share Their Number

Here are 5 creative, tantalizing & clever SMS campaigns that you can use or modify and promote as part of your brand’s customer experience. Read more.

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SMS Product Update: 50% Reduced Rates, Automations, Merge Tags, and Emojis

We've introduced new features to make SMS marketing smarter and improve ROI, including SMS automation templates, automation library, merge tags and emojis

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SMS: Have you forgotten about this powerful marketing tactic?

Used in the right context, SMS is a truly powerful marketing tactic. The key? It all comes down to following the tried-and-true recipe for success.

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Loyalty Programs: How Much Should Your Rewards & Points Be Worth?

This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

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Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic

As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.

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How Mecca Built One Of The World’s Best Loyalty Programs

Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

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Rewards and Promotions: Treat Your Customers on Their Birthday [2024]

How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.

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6 Tips for creating a point system for rewards

The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.

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10 Communities For Retail Business Owners To Join: Learn, Connect & Grow

Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.

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