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Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic
As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
Alice Cresswell
Loyalty & Marketing Expert
How Big-Box Merchants Are Dominating With SMS: And How You Can Too
We analyzed SMS campaigns run by the giants. We put together our learnings into this article for you to read, examine and test yourself. Read on.
5 SMS Campaigns That’ll Have Customers Eager to Share Their Number
Here are 5 creative, tantalizing & clever SMS campaigns that you can use or modify and promote as part of your brand’s customer experience. Read more.
SMS Product Update: 50% Reduced Rates, Automations, Merge Tags, and Emojis
We've introduced new features to make SMS marketing smarter and improve ROI, including SMS automation templates, automation library, merge tags and emojis
SMS: Have you forgotten about this powerful marketing tactic?
Used in the right context, SMS is a truly powerful marketing tactic. The key? It all comes down to following the tried-and-true recipe for success.
Loyalty Programs: How Much Should Your Rewards & Points Be Worth?
This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic
As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
How Mecca Built One Of The World’s Best Loyalty Programs
Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
Rewards and Promotions: Treat Your Customers on Their Birthday [2024]
How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
6 Tips for creating a point system for rewards
The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
10 Communities For Retail Business Owners To Join: Learn, Connect & Grow
Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.
Hayley Greenstein
LEGO® Certified Stores
Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.
Luke Simonsen
Federation +
[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.
Daniel Pantaleo
Pinjarra Bakery