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Success Stories

Find out why the world's best brands choose Marsello

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How to Turn Customer Loyalty Data into a Competitive Advantage

In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.

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Francesca Nicasio

Loyalty & Marketing Expert


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From Thrifters to VIPs: Blue Moon Estate Sales’ Loyalty Success Learn how Blue Moon Estate Sales leverages Marsello’s loyalty program to build a thriving community of loyal shoppers.
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Restart Customers Are Spending 5% More With An Omnichannel Loyalty Program Restart needed a loyalty solution that would work across in-store and online channels and bring their data into one place.
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A Cut Above: Super Butcher Brings Customers Back Faster With A Loyalty Program We spoke to Jaden about how Super Butcher’s tech stack helps drive average order value, increase repeat purchase rate, and bring back customers faster.
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"An eye-opener": HobbyTech Toys discover where their marketing converts. We chatted to owner Jordan Hepburn about his Marsello data, and how he found golden insights that ultimately changed his marketing strategy.
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The Art of Loyalty: How ALPHA60’s Customer-First Approach Drives Sales ALPHA60 uses the Marsello and Klaviyo integration to deliver their customer-first omnichannel marketing and loyalty strategy.
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Sweet Success: Brandini Toffee Has Nearly Tripled Revenue Since Adopting Marsello From doubling its database in 8 months to almost tripling revenue in 3 years, Brandini Toffee has experienced remarkable results with Marsello.
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How TennisGear Uses Their Customer Data to Take on the Big Players Marsello provides TennisGear with comprehensive marketing and loyalty tools that work seamlessly across all their retail stores and coaching sites.
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How Scotty’s Makeup & Beauty doubled sales with Marsello Scotty’s Makeup & Beauty use Marsello’s marketing and loyalty tools to drive customer engagement and ultimately increase online orders.
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T.C. Elli's Email & SMS Campaigns T.C. Elli’s generates 51x ROI from omnichannel marketing campaigns that reach shoppers in-store, online & on mobile.
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LEGO® Certified Stores’ Vibrant Marketing Campaigns LEGO® Certified Store sees 740x ROI thanks to a vibrant loyalty marketing program and email marketing campaigns.
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Brandini Toffee's Omnichannel Marketing Brandini Toffee’s omnichannel marketing strategy generates 114x ROI
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OSMOSE's Holiday Campaigns OSMOSE are masters of holiday marketing and Chinese New Year was no different, in fact, they saw results like a 45% revenue boost from their CNY campaigns.
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Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...
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How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
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6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
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