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The Marsello Blog

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Retail Marketing
Your 2025 Retail Marketing Strategy Starts with the Right Data—Here's How

The best marketing strategies are fueled by data. In 2025, align your goals with data and ensure your marketing is set up for success in the year ahead.

Francesca Nicasio

Loyalty & Marketing Expert

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Loyalty Marketing
Loyalty Programs: What is the Return on Investment (ROI)? Here's how to calculate the return on investment of your loyalty program. Calculate the expected ROI of your loyalty program, or your past ROI.
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Loyalty Marketing Retail
How to Increase Customer Lifetime Value Here are 8 tactics you can use to increase customer lifetime value — how much your customers spend at your store over time.
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Loyalty Marketing Retail
From Feedback to Rewards: How to Build a Loyalty Program that Resonates with Your Audience Learn how to build a loyalty program that puts your audience first. We also discuss strategies for creating a customer experience that secures repeat...
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Retail
10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
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Retail
Retail Outlook: Brick & Mortar Defies Odds, Surge Forecast For 2024 What's in store for retail in 2024? We analyze economists' forecasts, recent trends and the latest holiday sales data to look ahead at next year.
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Klaviyo Integrations POS
POS Integration: Connect Your Point-Of-Sale To Klaviyo [No Code Required] Looking for a simple, no-code way to integrate your POS with Klaviyo? Look no further. Bring all your online and in-store data into Klaviyo with Marsello.
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Loyalty Marketing Retail Marketing
How to Create a Loyalty Program in 2024 Loyalty programs are essential for driving repeat sales and building brand loyalty. Here's how to create a loyalty program in 2024 (with examples).
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Loyalty Marketing Black Friday
Winning Black Friday 2024: Building Customer Loyalty that Lasts You win a lot of new business over Black Friday, but do they stick around? Learn how to keep new customers coming back after the sales season.
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Shopify Marketing Tips
7 Best Loyalty Apps for Shopify in 2024 Choosing the best loyalty program app for your Shopify store isn't easy. In this blog, we review the 7 Best Loyalty Apps for Shopify, and how they can...
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Email Marketing Loyalty Marketing Klaviyo
The Marsello & Klaviyo Integration: How Does it Work? Marsello's integration with Klaviyo harnesses your in-store loyalty and order data to help you run more effective, personalized campaigns. Here's how it...
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Klaviyo
5 Klaviyo Integrations Every Retailer Should Be Using Selling in-store and online? Find out how these top 5 Klaviyo integrations can transform your retail business.
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/pexels-george-milton-6953875.jpg
Retail
10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Black%20Friday%20customer%20loyalty%20program.png
Loyalty Marketing Black Friday
Winning Black Friday 2024: Building Customer Loyalty that Lasts You win a lot of new business over Black Friday, but do they stick around? Learn how to keep new customers coming back after the sales season.
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Loyalty Marketing Retail Marketing
The Ultimate Guide To Black Friday/Cyber Monday (BFCM) Campaigns in 2024 This ultimate guide offers practical, actionable strategies to make your Black Friday/Cyber Monday campaigns a success in 2024.
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Loyalty Marketing
6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.

Hayley Greenstein

LEGO® Certified Stores

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Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.

Luke Simonsen

Federation +

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[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.

Daniel Pantaleo

Pinjarra Bakery