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The Marsello Blog

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Loyalty Marketing Artificial Intelligence
How to Turn Customer Loyalty Data into a Competitive Advantage

In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.

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Francesca Nicasio

Loyalty & Marketing Expert

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Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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Loyalty Marketing Retail Marketing
How Loyalty Programs Drive Repeat Purchases: Insights from 2 Successful Retailers Does a loyalty loyalty program work? Learn from Olivia Parker, Marketing Manager at Serafina, and Jordan Hepburn, Owner at Hobbytech Toys.
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Loyalty Marketing Retail Marketing
Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
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Loyalty Marketing Retail Marketing
The Ultimate Guide To Black Friday/Cyber Monday (BFCM) Campaigns in 2024 This ultimate guide offers practical, actionable strategies to make your Black Friday/Cyber Monday campaigns a success in 2024.
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Retail Marketing Shopify & Lightspeed
Using Shopify With Lightspeed POS: A Comprehensive Guide For Retailers In this article, we look at how Lightspeed and Shopify integrate and what merchants can do to get the most out of each solution, used together.
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Loyalty Marketing Retail Marketing
10 Ways to Increase Customer Loyalty Without a Points Program If you want to level up your customer loyalty initiatives beyond a points program, we've put together ten tips that can help.
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Loyalty Marketing
Why FlyBuys Is Closing in 2024: A Farewell to an Iconic Loyalty Program The closure of FlyBuys NZ in 2024 marks the end of an era in loyalty programs. Discover the evolution of loyalty programs, the impact on consumers and...
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Retail Marketing
Multi-Channel Selling: Marketing Strategies For Data-Driven Merchants Get an edge in your market with these multi-channel selling strategies. Learn how to wield your data, create revenue-generating campaigns, and drive...
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Loyalty Marketing
7 Best Examples Of SMB Loyalty Programs [Retail & Hospitality] This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.
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Loyalty Marketing
Do Loyalty Programs Work? A Psychological and Economic Analysis This article takes an in-depth look at loyalty programs, why they work, and why some initiatives are more effective than others.
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Loyalty Marketing
Loyalty Programs: What is the Return on Investment (ROI)? Here's how to calculate the return on investment of your loyalty program. Calculate the expected ROI of your loyalty program, or your past ROI.
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp
Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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Shopify Retail
Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Loyalty Marketing Retention Marketing
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
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Loyalty Marketing
6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.