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Blogs & Articles

The latest tips, best practices, news, and expert insights.

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Email Marketing
How to Improve Email Deliverability in 2026: 9 Updated Steps

Deliverability rules changed in 2024 and they're still tightening. Here's how to get your emails into the inbox, not the spam folder, in 2026.

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Rochelle Treymane

Loyalty & Marketing Expert

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Marketing Tips Loyalty Marketing
Measuring ROI: Does Your Loyalty Program Deliver Value? How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty NZ & Flybuys).
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Loyalty Marketing News & Updates
Marsello releases its first Loyalty Pulse Check The Loyalty Pulse Check 2025 is an analysis of current and future trends gleaned from a recent survey of small-to-medium businesses using loyalty programs.
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Loyalty Marketing Artificial Intelligence
How to Turn Customer Loyalty Data into a Competitive Advantage In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.
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Speciality Food & Drinks Retail
Reimagining the Liquor Store: Adapting to a Changing Market Liquor stores are facing an existential challenge. Shifting consumer habits, economic pressures, and competition are forcing owners to rethink strategy.
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Shopify Retail
Best Shopify Apps 2026 Here are the best Shopify apps for 2026, including Marsello, Klaviyo & ActiveCampaign.
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Loyalty Marketing
How do I know if my loyalty program is working? Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...
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News & Updates
AI in Retail & Hospitality: My Thoughts On What It Means for Your Business Marsello CEO Spice breaks down what AI will mean for retail and hospitality businesses.
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Loyalty Marketing
Engagement: Two Loyalty Program Success Factors There is proven psychology behind loyalty points. By implementing these principles, retailers incentivize purchasing behavior and foster long-term loyalty.
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Loyalty Marketing
What’s The Point? The Science Behind Loyalty Points Programs There is proven psychology behind loyalty points. By implementing these principles, retailers incentivize purchasing behavior and foster long-term loyalty.
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News & Updates
Marsello’s Vision for 2025: Empowering Brands with Personalized Omnichannel Loyalty Solutions At Marsello, we believe that the future of marketing is rooted in building deep, emotional connections with customers. With personalized loyalty solutions...
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Loyalty Marketing
What Does the Loyalty Landscape Look Like in 2025? Every year, the things that drive customer loyalty stay the same. Double down on these 5 principles and you can't go wrong.
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Retail Marketing
Your 2025 Retail Marketing Strategy Starts with the Right Data—Here's How The best marketing strategies are fueled by data. In 2025, align your goals with data and ensure your marketing is set up for success in the year ahead.
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Loyalty Marketing
How to account for loyalty programs: what’s the right method? How should loyalty points be accounted for in businesses? We look at 2 common methods — as a cost of sale or a liability — and discuss each.
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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Loyalty Marketing
Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
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Speciality Food & Drinks Retail
Reimagining the Liquor Store: Adapting to a Changing Market Liquor stores are facing an existential challenge. Shifting consumer habits, economic pressures, and competition are forcing owners to rethink strategy.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/email-deliverability-sender-domains.png
Email Marketing
How to Improve Email Deliverability in 2026: 9 Updated Steps Deliverability rules changed in 2024 and they're still tightening. Here's how to get your emails into the inbox, not the spam folder, in 2026.