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10 Ways to Increase Customer Loyalty Without a Points Program

If you want to level up your customer loyalty initiatives beyond a points program, we've put together ten tips that can help.

Francesca Nicasio

Content Strategy Manager

Loyalty is everything. In an increasingly competitive ecommerce market, brands are constantly vying for customer loyalty, for good reason: loyal customers are often the most profitable. 

Plus, one of the best ways to tap into earned media (like word-of-mouth advertising, which most consumers trust above other advertising methods) is through—you guessed it—stronger customer loyalty. 

Perhaps the most common way businesses try to foster brand loyalty is through a points program. However, if companies simply provide a cut-and-dry rewards program and call it a day (as opposed to a spend-based loyalty program or VIP program), it can make customers feel unvalued or not like VIPs. 

In addition, if a program is solely about the points, it may fail to differentiate itself from other more competitive programs in the market. 

Industry data shows that just 18% of rewards program members actively engage with all the programs they're a member of, showing how some rewards programs may offer too little value to the customer. Oof. 

If you want to level up your customer loyalty initiatives beyond a points program, we've put together ten tips that can help.

Let's get started!



1. Set up email and SMS automations focused on bringing customers back

Email and SMS marketing are great ways to increase customer loyalty, as you can reach customers directly through their inboxes and mobile devices.

For best results, send triggered messages based on certain behaviors or actions your customers take. For example, you could send a message to a customer who hasn't made a purchase in a set amount of time or provide a voucher or discount as a way to say thank you after someone has made their first purchase. 

Pinjarra Bakery is an excellent example of a business putting email and SMS marketing to good use. The company uses Marsello to power various campaigns that entice people to come in.

“We send out an SMS blast to our loyal customers first or our loyalty customers first giving them first access to come in and try the product before we release it to the public,” Daniel explains. “And of course, we conveniently time the blast to go out around lunchtime so people are probably getting hungry that time of the day and so far the results have been great.”


Another idea is to reward your customers' birthdays. You could track birthday purchases and the rate of redemption—all of which is valuable data that can be leveraged for more tailored marketing down the road.

Easy-to-implement options include sending a one-time special discount or a freebie via text or email. Just make sure to use unique codes to track the effectiveness of your automations.

2. Setting up targeted segments

Did you know that the average email open rate is just 21.5%? To make your emails more relevant, segment subscribers into different groups or categories based on criteria like location, age, or behavior. By doing so, you can better cater to each segment through the content and deals you offer, intrinsically creating more value for your customers. 

Oh, and as a pro tip, consider using your subject lines to gauge interest in new products and themes you're considering offering.

3. Foster a strong community incidental to your brand

A brand community, when done right, is a way to rally together your most loyal customers or people who are the most interested in what you have to offer. Communities bring people together, which drives loyalty through shared experiences, meaningful connections, and a sense of belonging.

Marsello customer Pace Athletic is a master at community-building. The company has a run club that includes social jogs for all fitness levels. These run events end at local pubs where members can socialize, relax, and build friendships over a meal or drinks.

See if you can implement similar initiatives in your business. If you run a game shop, you could consider running a monthly board game night at your location. Brewery? Maybe a recurring beer tasting event or a pub quiz. Whether you want to keep it casual or more formal, brand communities are a great way to tap into brand loyalty and customer advocacy.

4. Offer exclusive access and early releases

Never underestimate the power of exclusivity. By fostering a sense of unique value or desirability—either by offering limited availability or exclusive access—brands can tap into the age-old desire of customers wanting to get something that's hard-to-get. 

You can use this to your advantage by targeting your top spenders or frequent purchasers and creating a segmented campaign. Reward them with access to exclusive events, pre-sale access to limited edition items, or other similar events. 

Take, for instance, Nordstrom, which gives members of The Nordy Club (the company's loyalty program) early access and extra discounts at sales events.

the nordy club - loyalty example

5. Start a referral program

To start things off, assign each consumer a unique referral code. Then, when they share your business with their friends, you can see if a purchase or subscription was made through the code and offer the customer (and maybe even the referred person) a reward. We recommend offering rewards that aren't point-based, like a free product or exclusive discount.

Also, make it easy to refer others: consider including a template with their unique code that customers can copy and paste. By reducing the friction around referrals, you'll make it easier for your brand to harness the power of earned media.

6. Provide valuable content and resources

Another great way to build customer loyalty is by creating content that's both informative and helpful for your customers: all with your own branding, of course. 

Let's say you run a makeup or beauty company: you could do TikTok or Instagram user-generated reviews of your products, do tutorials on how to apply certain products, or make a Q&A video about frequently asked questions. 

When you offer tips, guides, and tutorials on topics your audience cares about, you position your company as an expert and drive brand awareness by playing the long game.

7. Collect customer feedback

The best way to improve and understand customer satisfaction is through feedback, and what better moment to get feedback than right after a purchase? You can consider offering a small perk like free shipping on their next order as a small incentive, but what's crucial is to make it easy for your customers to provide feedback and to ensure they don't feel pressured into doing so. 

Marsello's customer feedback capabilities allow shoppers to provide input with just a few clicks, so the experience is effortless.

Check out this example from Madame Fancy Pants, which uses Marsello's customer feedback capabilities to create a simple, visually appealing survey so customers can quickly rate their shopping experience.


Already have customer feedback? Be sure to act on it to improve your retention strategies. And don't forget to proactively inform your customers about any changes and updates you've made so they feel heard and seen.

8. Create a customer-centric culture

Improving customer loyalty isn't just about what you put out there—it's very much an inside job. The people in your business play a crucial role in fostering customer loyalty, so you need to instill the value of customer-centricity in your teams. 

You can do this by providing ongoing training and development focused on customer service to keep folks at the top of their customer support game. 

A great example of this in action comes from Zappos, which has built a reputation for exceptional customer service. The company provides extensive training for their employees, including a four-week program that emphasizes the importance of customer satisfaction. This commitment to training has helped Zappos achieve a high level of customer loyalty and a strong brand reputation.

Another example is Pace Athletic, who run a regular running club for their community. Why we love it? Pace Athletic live and breathe what they do - a running club is a natural extension of their brand, and a way to connect on a deeper level with their customers and followers. 

The Pace team don't organize a running club to generate sales (at least not directly). But it does drive brand awareness and sales as a result. When their community build deeper relationships with the Pace team, they want to come in-store and ask for the staff's recommendations, suggestions and pointers. They want to support their local business, and the people behind it.

If you are passionate about what your business sells and what you represent, building community will come relatively easily. But it does take time and requires a commitment, so don't be disheartened if you don't see the revenue impact right away.


9. Invest in unique products and services

People stick with retailers and restaurants that consistently provide products and services they won't find elsewhere. So, strive to deliver unique and high-quality offerings to all of your guests. 

If you're in retail, this can come in the form of trendy fashion or homeware products that enhance your customers' lives. If you're a restaurant, this could mean offering exclusive and innovative dishes, sourcing locally grown and fresh ingredients, or creating a unique dining experience with exceptional ambiance.

When you do this consistently, you build a loyal customer base and differentiate yourself from the competition.

10. Implement corporate social responsibility (CSR) initiatives

Doing good is good for business. Industry data shows that consumers are more likely to choose brands that promote CSR aspects like sustainability. According to Neilsen, "a whopping 81% of respondents said that it's extremely or very important that companies implement programs to improve the environment. When it comes to action, 73% said they would either definitely or probably change their consumption habits to reduce their impact on the environment."

To that end, it may make sense for your business to develop sustainability programs that focus on reducing environmental impact. This could include minimizing waste, using renewable energy, and sourcing sustainable materials.

Of course, CSR isn't just about sustainability. Social responsibility also encompasses societal issues like fair labor and community. So if these values align more with your brand, start exploring ways to support social causes. For instance, the brand TOMS partners with non-profit organizations that work on various societal issues, including access to mental health resources, community rehabilitation, and education.

TOMS initiatives - loyalty examples

Before you begin...

To ensure that your customer loyalty approaches are paying off, you must track key metrics regularly. Otherwise, you run the risk of investing significant time and money for no result. While you may not need to track all of the data points below, familiarize yourself with them and check in with your marketing team to determine which ones are the best for your organization. 

  • Net Promoter Score (NPS): This measures customer satisfaction and loyalty based on how likely customers would recommend a product/service to others on a scale of 1-10. Detractors are 0-6, while Promoters are 9-10. A score over 50 is generally good, while above 70 is great.
  • Customer Retention Rate: The rate at which your customers stay with you over a specific period, which reflects the effectiveness of your loyalty-building efforts. Make sure you balance this with customer acquisition strategies.
  • Customer Lifetime Value (CLV): This is an indication of the total revenue expected from a customer over their entire relationship with a brand. It's a great way to identify more valuable customers and assess the long-term value of customer loyalty programs.
  • Repeat Purchase Rate: The proportion of customers who make repeat purchases, which indicates ongoing customer engagement and loyalty. Customers with a high RPR should be targeted when launching new products or services.
  • Customer Satisfaction Score (CSAT): This provides immediate feedback on customer experience and loyalty; it's the average score given when you ask customers how happy/satisfied they were with an experience.

While this isn't an exhaustive list, tracking some (or all!) of the above metrics will put you well on your way to quantitatively understanding how your brand loyalty efforts are paying off.

Final words

We've covered a lot of ground looking at the top ways your business can foster customer loyalty without needing a points-based program.

While you don't need to implement all of these at the same time, we recommend trialing out at least a couple of these methods and seeing what sticks. Most importantly, this shouldn't be a "set it and forget it" approach. You need to stay attuned to the feedback received and stay in the know on industry best practices. This way, you'll be ahead of the curve and continually improve customer loyalty. 

If you're looking to create an omnichannel loyalty program that offers real value, Marsello has you covered.  From SMS and email marketing to loyalty and referral programs, Marsello can help you from start to finish.

Speak to an expert today.



Need help? Get advice from a loyalty expert and start driving repeat sales.

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Read more: 7 Steps To Building A Profitable Loyalty & Rewards Program

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    How to Create a Loyalty Program in 2024

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    Loyalty programs are essential for driving repeat sales and building brand loyalty. Here's how to create a loyalty program in 2024 (with examples).

    A well-designed loyalty program is the most powerful tool a retailer can have in their marketing arsenal. They offer you a way of engaging your audience, growing revenue, and ensuring your customers stick around for the long term.

    But, how do you create a great loyalty program? In this blog, we’ll dive into a few simple steps that can help you design and launch an effective loyalty program for your brand.


    What is a loyalty program, and why is it important?

    A loyalty program is a system that encourages customers to return by rewarding them with points and incentives for each purchase or interaction they have with your brand.

    A well-designed loyalty program goes beyond superficial benefits and genuinely enhances the customer experience. It gives your customers a reason to spend more and shop with you more frequently. The best part is that it can be automated to reward them for activity that grows your brand, like making a purchase, referring a friend, or sharing your profile on social media.

    These incentives not only keep your customers engaged but also help your business thrive, driving repeat purchases, winning new business, and cultivating long-term relationships with your brand. 


    How to Create a Loyalty Program in 2024


    Decide what you want to achieve with your loyalty program

    For most retailers, the ultimate goal of a loyalty program is to increase repeat business and promote activity that grows your customer base and brand, however, it's crucial to tailor your loyalty program to your specific needs.

    Here are some specific goals you might want to achieve with your loyalty program. Keep in mind that every business is different so it’s worth reflecting on what your overall business goals are.

    1. Increase customer retention: Perhaps your repeat purchases rate is low, and you don’t often see the same customers coming back.
    2. Build your customer database: Gather more valuable customer data to inform your marketing strategy and increase brand engagement.
    3. Generate more sales: Increase repeat purchases and provide customers with incentives to spend more per transaction with your brand.
    4. Word-of-mouth marketing: Encourage your customers to spread the word by offering incentives for referrals, growing your database, and increasing your brand awareness.
    5. Reduced marketing costs: 80% of all sales come from 20% of your customers, and it’s much cheaper to target your existing customers than to attract new ones.
    6. Competitive advantage: Stand out from your competition by adding value to your customer experience. Give customers a reason to choose your brand first.

    Remember, specific objectives will vary based on your business needs and market situation. It’s essential to define clear goals for your loyalty program so you can measure performance and know what works.


    Determine the type of loyalty program you want to launch

    There are many types of loyalty programs available to you, each with its benefits and tailored to different business models. Here are some common types:

    1. Points system for rewards: Customers earn points for every dollar they spend with your business, or for specific actions. These points can be redeemed for free products or other rewards.
    2. Tiered loyalty programs: Customers can progress through various tiers based on their level of engagement. The higher the tier, the more significant or exclusive the reward.
    3. Punch cards: Customers can receive punches or stamps for each purchase they make with you, with an exclusive reward or free product available after a certain amount.
    4. Community-based incentives: Customers can earn points of rewards for activities that grow your brand, like sharing your profile on social media, liking you on Facebook, or successfully referring their friends to your store.

    In 2024, we’ll see brands adopting a ‘hybrid’ loyalty program model combining various loyalty program types. The best loyalty software providers offer a range of customization options, helping you craft unique loyalty rewards that align with your business model and customers’ shopping habits.

    Design your loyalty program with Marsello
    Customize rewards, points, and VIP tiers to your liking and launch in seconds.

    Start free trial



    Creating your loyalty program

    Now that you’ve decided on what type of loyalty program you’ll launch, it’s time to dive into the creation process.

    In this example, we’re going to focus on a comprehensive loyalty program setup.

    But before you jump in, here are some key metrics you’ll need handy before you configure your reward settings.

    Know your margins!

    ... And how much you're willing to give away. Here are some helpful metrics to have on hand 👉

    Average purchase value

    First, identify how much your average customer spends when they purchase at your store. This metric is crucial as it serves as the foundation for determining the number of loyalty points you should offer to your customers.

    Average purchase frequency

    Knowing how often customers purchase from your store is a critical part of configuring your loyalty program.

    Say you decide to offer 1 point for every $1.00 spent and your first reward (in this case, 20% off) requires 250 points to unlock. That means a customer will need to spend $250 at your store before they can unlock this reward.

    While it might initially seem like a substantial amount, consider this: if your average purchase frequency is once a week, and your average purchase value is around $125, your typical customer will gain access to this reward within 2 weeks. If this is the case, your rewards system is probably too generous and may be eating away at your margins.

    Product margins

    When you’re configuring your rewards, it’s important to know your product margins. Platforms like Marsello allow you to choose between percentage and fixed discounts (i.e. $20 off), giving you more flexibility to reward your customers the way you want.

    Typically, we recommend using percentage-based rewards as they scale alongside your order total. Here’s why: If you opt for a fixed discount like $20 off, customers might find ways to abuse it, potentially impacting your profitability. Additionally, if your average purchase value is low, then customers may be forced to add to their cart to redeem the discount.

    Percentage-based rewards scale naturally with the order total, creating a fair balance between your customer’s expectations and your company’s wallet.


    Set up your points system

    Designing your points system is the first step toward a successful loyalty program. Loyalty points encourage customers to engage with your brand by rewarding them with loyalty program points for purchases and other activities. Customers’ points can then be redeemed for discounts, free products, or other rewards of your choosing.


    Though there are countless ways for customers to earn loyalty points, here are some of the basic options:

    • Making a purchase: Customers earn points for every purchase they make at your store.

    💡 We recommend offering 1 point for every $1.00 spent to keep things simple.

    • Creating an account: Encourage customers to kick-start their earnings with points when they create a new account. This is a great way of increasing your customer database.
    • Completing their profile: Reward customers points for providing their personal details, like birthday, gender, and mobile number. This helps you build an information-rich database.
    • Say Happy Birthday: Personalize your loyalty experience by enabling the Happy Birthday points option. Surprise your customers on their special day.
    • Product reviews: Encourage customers to review your products.
    • Acting sustainably: Reward customers for acting sustainably. I.e. bringing a reusable shopping bag when they shop with you.
    • Liking on social media: Grow your social media following by gifting points to customers who engage with your brand online (Facebook, Instagram, and Twitter).
    • Sharing on social media: Incentivize customers to spread the word about your store.
    • Refer a friend: Kick-start your referral program by rewarding customers when their referred friend makes their first purchase.

    Alpha60 earn options

    Beauty in simplicity - How ALPHA60 keeps their loyalty
    program as simple as possible.

    "We try not to complicate it too much and add different things in, and that really works for us. I think it’s because it’s simple for people. It’s easy for customers to understand.”

    Kelvin, Brand Manager

    Read their story


    Configure your rewards and VIP tiers

    Now that your customers have the means to earn points, it’s time to map out your rewards ladder and VIP tier structure.

    When editing your rewards, it’s essential to strike a balance. If your rewards are too easy to unlock, customers may unlock them too quickly, leaving them with nothing to work towards. On the other hand, if you set the bar too high, customers might lose interest.

    The key is to establish a logical and well-structured progression that ensures customers feel like they’re advancing towards greater rewards with each interaction. This keeps them motivated and engaged throughout their journey with your brand.


    To illustrate, let’s take a look at a hypothetical brand, Opal Essence.

    At Opal Essence, members earn 1 point for every $1 spent at their store.

      • Average purchase value: $100.00
      • Average purchase frequency: 3 months

    The key to your rewards ladder is to make them realistic and attainable, without giving too much value away. For example:

      • 10% off - 200 points to redeem
      • 15% off - 400 points to redeem
      • 20% off - 600 points to redeem

    In this case, with customers spending an average of $100 per purchase, they would need to make two purchases to unlock their first reward. And so on… four purchases for the 15% discount, and six to unlock the 20% discount.

    This rewards setup creates a logical sense of progression for customers, making them feel like they’re working towards substantial perks with each visit to your store. Not only does it drive repeat sales, but it also fosters brand loyalty and increases customer lifetime value.

    While percentage-based discounts are the easiest to implement, there are various other reward options to choose from. Here are 5 common types of rewards:

    • Percentage (%) off rewards: storewide, on a specific item, or on specific collections
    • Fixed value ($) off rewards: storewide, on a specific item, or on specific collections
    • Free shipping
    • Free product(s)
    • Spend threshold rewards: Requires a minimum purchase value to redeem

    Learn more


    VIP Tiers

    A VIP program elevates your loyalty strategy by making your best customers feel special. With VIP tiers, you can offer additional benefits to those who reach higher tiers, such as exclusive rewards, free shipping, early access to sales, VIP events, and faster points earning.


    Consider how the VIP tiers align with your overall business strategy. For example, if you sell high-end fashion products and are launching a new collection, granting VIPs early access to new product lines creates an aura of exclusivity. This makes them feel like valued insiders.

    Here are some VIP perks ideas you could implement:

    • Faster points-earning: Silver Tier customers earn 2 points for every $1 spent, and Gold Tier customers earn 3 points for every $1 spent.
    • Exclusive rewards: Offer unique rewards to your VIP customers, making them feel valued and understood.
    • Blanket discounts: VIP tier customers enjoy ongoing discounts for every purchase they make from your store, such as 10% off.
    • Free shipping: Ship products out to your VIPs free of charge to thank them for their ongoing support. This makes them feel appreciated and encourages them to stick around.

    VIP tiers not only boost customer loyalty but also create loyal advocates who will spread the word about your brand.

    💡 Pro-tip: Utilizing VIP tiers and customer lists enables you to craft highly personalized email and SMS campaigns. Perhaps you’re hosting a VIP-only event, or want to offer exclusive styling services, VIP tiers, and segmentation lists can help you tailor your marketing to cater to your most loyal customers.

    Build your VIP program with Marsello
    Easily set up a tiered loyalty program, run points campaigns, and more.

    Start free trial


    Promote your loyalty program

    Before you enable your loyalty program, take a moment to review your settings and ensure that your points, rewards, and VIP tiers are configured correctly. This is the perfect time to revisit your business goals and check that your program aligns with your business strategy and overall direction.

    With your loyalty program ready to go live, it’s time to spread the word. Send a captivating loyalty program announcement email to share the exciting news with your customers. This announcement can serve as your invitation to customers, encouraging them to shop again and engage with your new loyalty program.

    💡 Pro-tip: To build excitement for your loyalty program, consider sending an email a few weeks before the official launch, teasing the upcoming loyalty perks and getting customers excited about what’s to come.


    Final words

    Loyalty programs aren’t just about giving away discounts; they’re a highly strategic tool that helps you drive repeat sales and build long-term relationships with your customers. Done right, a loyalty program fosters a community of loyal advocates, expanding your brand’s reach and ultimately increasing your bottom line.

    If you’re looking to create a loyalty program for your business, Marsello makes it easy to set up, launch, and promote your loyalty program with ease.

    Create your loyalty program with Marsello

    Book a demo


    Bonus tips

    Embrace an omnichannel approach

    Building a successful loyalty program begins with understanding your customers’ needs. An omnichannel loyalty program is one of the best ways to engage and reward your customers, no matter how they shop with you. Customer loyalty platforms like Marsello enable you to run your loyalty program seamlessly across both in-store and online channels, ensuring customers can access the benefits of your program, regardless of their shopping preferences.

    Learn more

    Measure your performance and optimize

    Remember, the job’s not finished once your loyalty program is live. By monitoring your loyalty reporting and customer activity, you can uncover insights to inform your future marketing and loyalty program optimization. Regular optimization will ensure that your loyalty program continues to evolve, providing the best experience for your customers.

    Have fun with it

    Creating a loyalty program can be an exciting journey that helps you understand and connect with your customers on a deeper level. It’s a chance to get creative and celebrate your brand’s unique selling points. So, while you’re planning your loyalty program, don’t forget to have fun with it.

    Good luck with your loyalty program creation!

    Next read:  How to create a points system for rewards

    Winning Black Friday 2024: Building Customer Loyalty that Lasts

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    You win a lot of new business over Black Friday, but do they stick around? Learn how to keep new customers coming back after the sales season.

    Updated 3 June 2024.

    You win a lot of new business over Black Friday, but do they stick around? Black Friday isn't just about sales; it's a unique opportunity to build long-lasting customer relationships and strengthen brand loyalty.

    While the typical approach emphasizes short-term gains in the form of sales and revenue, this strategy falls short in fostering lasting loyalty beyond the holiday season. So, how can you transform Black Friday into a platform for building customer loyalty that endures?


    Quick links:



    Prioritizing Relationship-Building Over Discounting

    Black Friday presents an opportunity to engage customers on a deeper level. While many shoppers chase discounts, true brand loyalty goes beyond price reductions. Consider your own shopping habits – you likely have loyalty to brands that resonate with your values and engage with you through various channels. Brands that prioritize customer experience, for example, tend to have more committed customers.

    Building authentic relationships with your customers creates a defense against competition and discount-driven strategies, enabling your brand to thrive even in a volatile market.

    The 3 Types Of Black Friday Shoppers

    There are three types of customer who jump on a Black Friday sale. Some customers you’ll want to avoid entirely, while others will be left with a lasting, positive impression of your brand (and come back for more).

    1. Bargain Hunters

    These Black Friday shoppers are notorious for scoping out the best deals and discounts, rather than building long-lasting relationships with brands. They’ll look for the store with the best price on the products they’re looking for, and will happily choose Amazon over you.

    2. Loyal Regulars

    Your most loyal customers love keeping tabs on your sales so they can enjoy the odd discount. They’re shopping with you at most times of the year anyway, but sometimes there’s that item they couldn’t quite justify at full price and they’re elated to pick it up at 10% off. This segment will also typically purchase more items from you over sale periods than other segments.

    3. Brand Newcomers

    This is your ideal segment of new customers. These customers are first-time shoppers who discovered your brand because they spotted a sale, and were overjoyed by the product and brand experience. They loved what they found, and they are more than happy to sign up to your loyalty program or email list to hear from you more. Let’s take a closer look at the second two segments, and how you can maximize sales from each of them during (and after) Black Friday.


    Maximize Black Friday Sales To Your Regulars

    Black Friday is the perfect time to show your loyal customers some extra love. This shopping season, you can boost your sales by following a few key strategies. Let's dive into these tactics to make this Black Friday a memorable one for your loyal customer base.

    Black Friday email campaign

    Send more campaigns

    Send more emails and SMS messages—the normal marketing rules don’t apply. If you run a loyalty program, make sure you’re using your customer purchase data to send targeted discounts and offers where possible.

    Prepare your loyalty program

    There’s a lot you can do to add value over Black Friday beyond discounting. You can award more points per dollar spent, introduce exclusive seasonal rewards, or offer limited-time access to a higher loyalty tier.

    Give them special treatment

    Make your existing customers feel even more loved by giving them VIP or early-bird access to your sales. Alternatively, you can offer a kickstarter voucher as a bonus—an initial $10 off to stack onto their Black Friday discounts.

    Encourage them to share your sales

    Encourage your customers to let their friends know about your sales. Offer incentives for referrals. You can sweeten the deal by offering extra loyalty points or rewards for sharing over the Black Friday campaign period.

    Remind them of the value they earned

    Send frequent points balance emails to remind these customers of their rewards, reinforcing the value you delivered over the sales period. (This has the bonus effect of encouraging them to return and redeem their rewards!)


    Attract Newcomers Who Will Stick Around

    Over Black Friday, you’ll welcome newcomers into your customer base who have potential to become loyal supporters in the long run. Let’s explore some strategies to keep newcomers engaged beyond the sales season.

    Prepare your loyalty program

    Will Brand Newcomers get anything extra in your loyalty program if they sign up over Black Friday? Double or triple points for a Black Friday purchase perhaps? A 10% voucher on their next purchase? Make sure your offers are all set up, ready for your campaigns.

    Capture their details!

    Make sure you effectively communicate the benefits of joining your loyalty program to increase your customer attachment rate during the holiday season. This will grow your marketable database and help you retain them beyond Black Friday.

    Customer attachment rate: The percentage of your total sales that are linked to a customer profile. A higher customer attachment rate signifies superior data quality and enhances your ability to effectively market to your database.

    Encourage them to share their experience

    Promote active participation in your loyalty program and create opportunities for these customers to share their positive experiences with friends and family. Encourage them to refer new customers and reward them for doing so. This not only helps you acquire new customers but also solidifies the bond with your newly discovered audience.

    Ask for their feedback

    Asking for private customer feedback can reinforce positive interactions and help iron out any hard feelings. Customers who reciprocate by leaving feedback (good or bad) indicates a promising level of engagement, and can mitigate bad reviews.


    How Marsello Helps Merchants Sell More Over & After Black Friday

    Marsello merchants went over and above in Black Friday in 2022—running extra loyalty program incentives, rewarding customers for referring friends, and sending countless email and SMS campaigns. Over the Black Friday / Cyber Monday sales period, more than 2.6 million orders were placed by their loyal customers.

    Black Friday points campaign

    How do Marsello merchants set up for success?

    • A beauty retailer in the US sent a whopping 2-7 emails per day over the sales period, and made more than $350k in revenue Black Friday sales, with one email making over $26,000.
    • A food retailer in the US sends around 1 email per day over the BFCM period. Their points earned by customers triple in November and December each year compared to other months.

    Top tactics to retain and grow Black Friday customers


    • Points campaigns: To award more points per dollar spent over a particular time period or in a specified store
    • Tiered loyalty: To incentivize shoppers to unlock more valuable rewards and spend-to-points ratios
    • Prompts for staff at POS: Add reminders at point-of-sale so staff remember to add customers to each sale. Lightspeed users can do this with the Advanced Marketing add-on, powered by Marsello.
    • QR codes & digital membership cards: Help to increase customer attachment rates by making it easy for them to identify themselves at point-of-sale.
    • Referral programs: Make the most of the sales frenzy by offering referral incentives. Drive word-of-mouth and brand awareness from regulars, and let new shoppers know about the program too.



    Final Words


    Black Friday is undoubtedly a powerful tool for businesses to boost sales and revenue. However, its true potential goes beyond the short-lived excitement of discounts and one-time transactions.

    To truly harness the value of Black Friday, companies should shift their focus towards prioritizing relationship-building over discounting.

    While Bargain Hunters may provide a quick spike in sales during the holiday season, their loyalty tends to be fleeting. Instead, businesses should concentrate on cultivating relationships with Loyal Regulars and Brand Newcomers.

    Loyal Regulars, who already have a connection with your brand, can be nurtured further through personalized marketing efforts, VIP access, and special offers during Black Friday.

    On the other hand, Brand Newcomers, attracted by the sale, present an opportunity to convert them into long-term customers through effective communication, loyalty programs, and referral incentives.



    Read more: 7 Steps To Building A Profitable Loyalty & Rewards Program

    7 Best Loyalty Apps for Shopify in 2024

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    Choosing the best loyalty program app for your Shopify store isn't easy. In this blog, we review the 7 Best Loyalty Apps for Shopify, and how they can...

    Customer retention isn’t easy. Between your eCommerce and physical stores, social media, and various other touchpoints, customers can slip through the cracks.

    Shopify’s loyalty program apps make it easy to engage your customers with personalized rewards and incentives and ensure they stick around for the long term. But with so many loyalty apps to choose from, how do you know which one is right for your business?

    In this article, we’ll review the 7 Best Loyalty Apps for Shopify and how they can increase customer retention and boost sales for your store.



    What are the best loyalty apps for Shopify in 2024?


    1. Marsello (Top pick ✨)

    Marsello helps you reward customers with loyalty and marketing tools that work in-store and online. With Marsello, you can customize the appearance of your program to match the look and feel of your brand. It’s easy to set up rewards, discounts, points, VIP tiers, and more to gamify your customers’ shopping experience and encourage them to spend more.

    Marsello’s key point of difference is the ability to run your loyalty program seamlessly across your Shopify eCommerce and POS channels. This simplifies customer loyalty management and allows for a more seamless customer loyalty experience.

    Marsello’s loyalty tools also connect with its all-in-one marketing automation tools, helping you run more effective campaigns, from email to SMS, reviews, and more.


    Here are some popular ways to use Marsello:

      • Customize and launch a loyalty program that works in-store and online
      • Reward customers with personalized rewards, points, VIP tiers, and more
      • Sync sales from eCommerce and POS and link them to unique customer profiles
      • Use your customer insights to run smarter, personalized marketing campaigns
      • Manage all of your marketing from one app, email, SMS, automations, and more



    Marsello offers a 14-day free trial. Paid plans start from $125 USD/month, and are based on your customer database size and the number of eCommerce and POS sites connected.


    What merchants think about Marsello

    Merchants enjoy using Marsello for its user-friendly interface and powerful loyalty features. Marsello merchants have seen a boost in sales through its loyalty and rewards program, email, and SMS marketing features. Marsello’s marketing automation tools and cost-effectiveness are also highlighted, along with its responsive customer service team.

    Install on Shopify

    Recommended Loyalty App for Shopify
    Marsello helps you launch a world-class loyalty program that engages your customers and drives sales, no matter how they shop. Create rewards, points, VIP tiers, and more with ease.

    Start Free Trial


    2. Smile.io


    Smile.io offers easy-to-use loyalty and rewards tools to help you engage your shoppers, and turn first-time customers into forever customers. Over 125 million shoppers earn points through Smile. 

    With Smile, you can create your own loyalty and rewards program that increases sales and repeat purchases, saves on acquisition costs, and boosts brand loyalty. The best part is that creating a loyalty program with Smile only takes a few minutes—with no coding required.

    Smile offers simple management of your customers and loyalty data, and if you need help, you’re supported 24/7 by a team of loyalty experts to answer your questions.


    Here are some popular ways to use Smile:

      • Customize your loyalty widget and rewards launcher to match your brand aesthetic
      • Encourage repeat sales by allowing customers to earn points and rewards
      • Connect Smile with your email, review, and customer service apps
      • Nudge customers to continue shopping by reminding them of their points and rewards



    Smile is free to install. Their free plan allows up to 200 monthly orders and gives you access to all the basic loyalty features, including a points and referrals program, basic brand customization, default reward emails, and an analytics overview.


    What merchants think about Smile.io

    Shopify store owners appreciate this app for its easy setup and seamless integration with Shopify. Smile is praised for its loyalty points system, customizable rewards options, and VIP program features. Smile’s free plan is a good entry point for new businesses looking to increase customer loyalty. The free version is robust and easy to use.


    3. LoyaltyLion


    LoyaltyLion helps Shopify brands boost retention and increase customer engagement with a loyalty program that goes beyond points and rewards.

    The popular loyalty app helps you incentivize brand engagement and motivate repeat purchases by offering loyalty points and rewards to customers who engage with your business.


    Here are some popular ways to use LoyaltyLion:

      • Reward positive onsite behavior with customizable points and gifts
      • Increase brand advocacy by rewarding customer referrals
      • Deliver points and rewards through email and on-store notifications
      • Tailor how your loyalty program appears on your Shopify eCommerce site
      • Integrate with email providers, subscription partners, reward platforms, and more



    LoyaltyLion offers a free plan that gives you access to basic loyalty features, unlimited members, and up to 800 monthly orders. Paid plans start from $156 USD/month.


    What merchants think about LoyaltyLion

    Merchants highly recommend LoyaltyLion due to its seamless integration, customizable features, and user-friendly interface. LoyaltyLion is praised for its exceptional customer service, and merchants appreciate the app’s detailed analytics, and easy migration from other loyalty apps.


    4. Joy: Loyalty & Rewards Program


    Joy is a user-friendly loyalty solution designed to keep your customers around with advanced loyalty programs and rewards features. It’s designed to help Shopify stores effectively convert their shoppers into loyal customers with the help of rewarding points.

    The app has a variety of features that allow store owners to manage the earning and spending of loyalty points flexibly. All of Joy’s loyalty features come in a user-friendly and no-code-required platform that’s supported by 24/7 customer support.


    Here are some popular ways to use Joy:

      • Reward customers for signing up, placing orders, leaving reviews, and more
      • Manage your customer tiers, points, and missions with export and import data
      • Run campaigns with built-in email notifications and automations
      • Leverage your store’s point-of-sale data to run more effective loyalty campaigns
      • Engage your customers without slowing down your shop’s loading speeds



    Joy offers a free plan, limited to 250 orders per month. You can enable points-earning options for customers who sign up and place an order. Paid plans start from $29 USD/month.


    What merchants think about Joy

    Merchants love Joy for its diverse loyalty features such as rewards programs and referral options, and low impact on your shop’s loading speeds. The customer service team is highly praised, and merchants find the pricing reasonable and appreciate its integration with POS. The tool is regarded as a valuable tool for growing a store’s database and social following.


    5. Yotpo: Loyalty & Rewards


    Yotpo’s eCommerce retention marketing platform helps Shopify brands drive repeat sales with connected solutions for loyalty, email, SMS, reviews, and more. With Yotpo, you can build a customizable, retention-driving loyalty program that offers more than just rewards.

    Yotpo’s agile loyalty tools empower store owners to launch a loyalty program quickly and iterate endlessly — with no developer work required. The platform’s out-of-the-box campaigns help you drive repeat sales from the get-go.


    Here are some popular ways to use Yotpo:

      • Customize, launch, and manage your loyalty program with no coding required
      • Monitor your loyalty and referral program data, from ROI to customer LTV, and more
      • Increase repeat sales and customer engagement with diverse rewards and tiers
      • Create a seamless marketing experience by integrating Yotpo’s marketing products



    Yotpo is free to install, with a free plan available to stores with fewer than 100 monthly orders. Paid plans start from $199 USD/month and provide your customers with more ways to earn.


    What merchants think about Yotpo

    Yotpo is highly recommended for its seamless Shopify integration. The platform helps users effortlessly boost business with features like email reminders for points-earning, and reward redemption options. The customer service, especially the live chat is appreciated, and the app’s customization capabilities are also appreciated.


    6. Stamped Loyalty & Referrals


    Stamped Loyalty helps Shopify brands maximize customer loyalty with a customized loyalty program, VIP tiers, and referrals. The platform works as a stand-alone product, but can also be integrated with Stamped’s integration reviews and ratings product to create a full suite of customer tools.

    Stamped helps brands deliver immediate value to their customers through a personalized loyalty experience. Their platform helps you increase average order value and maximize customer lifetime value through AI-powered points and rewards, VIP tiers, and referral solutions.


    Here are some popular ways to use Stamped:

      • Drive engagement with points-based campaigns that motivate customers to shop
      • Reward and incentivize customers to share your brand with their friends
      • Deliver a fully customized on-brand loyalty program and experience
      • Create exciting VIP tiers and perks to recognize your best customers


    Stamped Pricing

    Stamped offers a free plan. Paid plans start from $59 USD/month, however, by signing up for Stamped’s 12-month plan, you can save 17% off your subscription costs.


    What merchants think about Stamped

    Merchants love using Stamped for its intuitive loyalty integration with Shopify, along with its advanced customization features and helpful customer support team. Despite some instances where glitches and shortages in real-time assistance occur, the overall sentiment remains positive, with Shopify store owners taking pleasure in migrating from other app alternatives.


    7. Rise.ai


    Rise is the go-to gift cards and store credits app for Shopify stores. The app is designed to manage all your brand’s re-engagement activity, from gift cards to referrals, rewards, and refund management.

    Rise helps you establish an intuitive rewards program with flexible, automated store credit flows that strengthen your customer relationships and increase customer lifetime value.

    Rise’s customer service team is excellent and has proven to go above and beyond to help customers get the most out of their products and deliver success.


    Here are some popular ways to use Rise.ai

      • Trigger and create store credit rewards based on customer activity
      • Issue gift card refunds and offer store credit for returns
      • Launch a loyalty program that encourages store credit accumulation
      • Remind customers of their gift cards with scheduling and sending options



    Rise’s starter plan starts from $19.99 USD/month and gives you access to essential store credit and gift card features, limited to 100 monthly store orders.


    What merchants think about Rise.ai

    Merchants appreciate the app for its gift cards, rewards programs, and store credit issuance. The app has high customizability and works seamlessly with Shopify and Klaviyo, helping you run more effective campaigns. The app has been instrumental for many Shopify stores wanting to increase sales and attraction, with its gift card scheduling and automation tools being a stand-out feature.



    So, which loyalty app should I install?

    Shopify’s loyalty apps make it easy for store owners to engage customers and drive long-term brand loyalty.

    The best loyalty programs are ones that make customers feel seen and valued, regardless of how they shop. In this context, Marsello’s seamless integration with Shopify eCommerce and POS allows store owners to nurture customers and manage loyalty and order data across multiple channels.

    By centralizing your in-store and online customer data, you can get a complete view of your customers, helping you optimize your loyalty program and run more targeted and timely campaigns that drive sales for your Shopify store.

    Recommended Loyalty App for Shopify

    Marsello helps you launch a world-class loyalty program that engages your customers and drives sales, no matter how they shop. Create rewards, points, VIP tiers, and more with ease.

    Start Free Trial

    The Marsello & Klaviyo Integration: How Does it Work?

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    Marsello's integration with Klaviyo harnesses your in-store loyalty and order data to help you run more effective, personalized campaigns. Here's how it...

    Marsello has integrated with Klaviyo to create the ultimate customer marketing platform.

    In the fast-paced world of retail and eCommerce, one constant remains: your customers. However, in today’s highly competitive retail environment, customers are inundated with irrelevant promotional emails, making it harder than ever to cut through the clutter and get them shopping.

    By connecting Marsello to Klaviyo, you can harness your in-store loyalty and order data to create detailed segments and run more effective campaigns in Klaviyo.

    Let’s explore the integration in more detail.


    What is Klaviyo?

    Klaviyo is a unified customer marketing platform designed to help engage customers and drive sales with email campaigns, SMS, and more. It’s one of the few email marketing services designed specifically for eCommerce, and with an impressive database of over 110,000 paying customers, it’s no wonder brands choose Klaviyo to manage their campaigns.

    Here are a few benefits Klaviyo has to offer:

    • Segment your database using historical data and real-time behaviors for targeting
    • Build coupon codes for automated flows and campaigns
    • Use built-in templates and automated emails for simple workflow management
    • Accurate reporting and attribution for each campaign and channel

    Not using Klaviyo? Discover more about its features and benefits here



    What is the Klaviyo loyalty integration?


    The Marsello and Klaviyo integration combines Klaviyo's advanced email marketing features with Marsello's omnichannel loyalty software to create the ultimate marketing platform.

    Marsello’s point of sale data is the key factor here, syncing in-store loyalty and order data to Klaviyo customer profiles in real-time, empowering your team to personalize your marketing with the latest insights from both your eCommerce and POS channels.

    See Marsello and Klaviyo in action with your business
    Book a call with an expert to try Klaviyo and Marsello together.

    Book a demo



    Why connect Klaviyo to your Marsello account?

    Because Klaviyo does not integrate directly with POS systems, you’re only using a fraction of the customer data that’s available to you.

    When you integrate Marsello with Klaviyo, you can bridge the gap between your POS and eCommerce data, providing you with valuable insights into customer purchase history, spending behavior, and preferences. This connection enables you to centralize your customer data and create a more seamless omnichannel shopping experience.

    “We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.”

    Hayley Greenstein, Managing Director at LEGO® Certified Stores



    How do Marsello and Klaviyo work together?

    Marsello's customer loyalty and order data gets synced to Klaviyo in real-time. This enriches Klaviyo customer profiles with omnichannel insights, enabling better segmentation for more effective, tailored marketing campaigns.

    Here’s what you can do with Marsello and Klaviyo connected:

    • Push customer properties to Klaviyo profiles: Sync customer properties into Klaviyo, enriching customer profiles with relevant data.
    • Sync customer events to your Klaviyo account: Use events to automate timely and targeted emails based on your customer shopping behavior, loyalty engagement, or feedback responses. These events are dynamic and sent to Klaviyo in as close to real-time as possible. Sync events like POS and eCommerce orders, loyalty activities, and feedback responses.
    • Sync your loyalty and order data into Klaviyo: Seamlessly transfer POS and eCommerce loyalty and order data to Klaviyo customer profiles in real time for a complete view of customer spending behaviors. Understand who your customers are, and how they like to shop.
    • Create omnichannel offers and coupon codes to use in Klaviyo campaigns: Generate omnichannel discount codes for your campaigns and automatically load them against specific customer profiles. Give customers the flexibility to redeem their coupons in-store or online.
    • Create more detailed customer segments for campaigns in Klaviyo: Utilize your in-store and online data to create targeted customer segments and workflows in Klaviyo. Harness your segments to run more personalized campaigns that go way beyond your VIP database.




    Diving deeper into event sets

    Best integrations for klaviyo - retail

    When you connect Marsello and Klaviyo, you unlock a treasure trove of valuable loyalty and order data such as purchase site, order total, product selections, and more.

    Let’s learn more about the specific data sets that get synced to your Klaviyo profiles.

    POS and eCommerce orders

    By syncing your POS and eCommerce order events into Klaviyo, you can create a 360-degree view of your customers’ spending behavior with your business. With this data, you can create targeted segments and automations based on in-store and online orders, enabling further personalization of your email marketing efforts.

    Loyalty activities

    Using Marsello’s loyalty program, you can encourage customers to return by rewarding them with loyalty points for each purchase they make. Sync loyalty events into Klaviyo to create custom segments and automations based on loyalty program engagement, then use customers’ loyalty profile information to further personalized your marketing efforts. For example, when a customer claims a coupon but hasn’t redeemed it, you could send a follow-up email that recommends products and encourages them to shop.

    Feedback responses

    Finally, using Marsello’s customer feedback features enable you to measure customer satisfaction with their shopping experience, helping you keep track of what you’re doing well and how you can improve. Sync feedback responses to Klaviyo to help measure customer sentiment. Create segments and automate follow-up emails to help nurture customer relationships with your brand.

    Learn how to use Marsello properties and events in Klaviyo



    How to connect Klaviyo to your Marsello account

    Now that you know how Marsello’s loyalty and order data can empower your email marketing campaigns, here's how to enable the Klaviyo integration within Marsello.

    In your Klaviyo account, you will need to generate a new API key with Full Access to Profiles. 

    To create an API in Klaviyo

    1. Navigate to API keys under your profile settings
    2. Enter “Marsello” as your Private API Key Name

    1. Under Select Access Level, select Full Access Key
    2. Click Create. This will generate your new API key.
    3. Copy this key and keep it ready to paste into your Marsello add-on settings.

    If you haven’t already created a Klaviyo account, you can do so here.

    How to enable the Klaviyo integration in Marsello

    1. First, log in to your Marsello account
    2. In your Marsello admin, navigate to Integrations > Add-ons
    3. Find Klaviyo in the list of add-ons and click Connect

    1. Under ‘Klaviyo API Key’ paste your Marsello API key, or follow these instructions to create one.

    1. Click Save. Your Marsello & Klaviyo accounts will now be connected.



    Final words

    Integrating Marsello and Klaviyo creates a more cohesive customer marketing experience, unlocking new levels of customer engagement, satisfaction, and loyalty.

    This powerful integration brings together the best of both platforms, combining Marsello’s in-store POS data with Klaviyo's advanced customer marketing tools to help you understand your customers and increase engagement with highly-personalized marketing campaigns.

    Now that you know how Marsello’s POS data can enrich your Klaviyo campaigns, it’s time to try it for yourself!

    See Marsello and Klaviyo in action with your business
    Book a call with an expert to try Klaviyo and Marsello together.

    Book a demo


    Next read: 5 Klaviyo Integrations Every Retailer Should Be Using

    5 Klaviyo Integrations Every Retailer Should Be Using

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    Selling in-store and online? Find out how these top 5 Klaviyo integrations can transform your retail business.

    Klaviyo is a game-changer for retailers, and it's easy to see why they love it.

    Its user-friendly interface and straightforward setup make it a favorite among retailers of all sizes, allowing them to streamline marketing, engage with customers, and ultimately drive sales and growth.

    However, unlocking the full potential of Klaviyo's capabilities can be overwhelming, especially with its extensive list of integrations. From seamless connections to popular e-commerce platforms to personalized product recommendations and targeted ad campaigns, Klaviyo’s network of integrations can do it all!

    To help you narrow down your choices, we've identified the top five types of Klaviyo integration every retailer should be using—especially if you’re selling in-store and online. We’ve included a few good examples of each so you can find the solution that works best for you.

    Regardless of which integrations you choose, rest assured that setting them up is straightforward and hassle-free, so you can quickly leverage Klaviyo's power to enhance your marketing efforts.

    1. E-Commerce Platform
    2. Omnichannel Loyalty & Rewards
    3. Meta Custom Audience Sync
    4. Product Recommendation Engine
    5. Customer Service & Support


    1. E-Commerce Platform

    Ecommerce and Klaviyo integrations

    Klaviyo offers integrations with popular e-commerce platforms like Shopify, WooCommerce, BigCommerce, and others.

    This integration is crucial as it allows Klaviyo to sync customer data, purchase history, and product information from your online store, enabling you to create targeted and personalized email marketing campaigns based on customer behavior and preferences.

    Popular e-commerce platforms that integrate with Klaviyo:

    • Shopify
    • Shopify Plus
    • Bigcommerce
    • Woocommerce

    See all

    Looking for point-of-sale integrations?
    Connect your in-store point-of-sale data to Klaviyo with Marsello.

    Start free trial


    2. Omnichannel Loyalty & Rewards


    Because Klaviyo does not integrate directly with point-of-sale systems, it’s typically the most powerful for e-commerce use cases.

    However, by integrating with Marsello’s customer loyalty software, merchants can bring their in-store customer data into Klaviyo.

    This enables you to centralize and leverage all your customer data for better segmentation and targeting.

    Marsello helps omnichannel retailers understand customer behavior, preferences, and purchase patterns. That means more effective marketing, 360-degree customer insights and multi-site reporting.

    Omnichannel loyalty apps to explore:

    • Marsello (best for in-store and online)

    Bring all your customer data into Klaviyo
    Marsello is the best loyalty platform for retailers who sell in-store and online. With integrated loyalty, you'll know your customer better than ever, and keep them coming back.

    Start free trial



    3. Meta Custom Audience Sync

    Meta and Klaviyo audience sync (1)

    By integrating Klaviyo with your Facebook and Instagram advertising accounts, you can create custom audiences based on email subscribers, customers, or segments in Klaviyo.

    This integration facilitates targeted advertising campaigns and improves your ad reach and effectiveness.

    Some custom audience sync apps you can explore:


    4. Product Recommendation Engine

    Product recommendations for Klaviyo

    To boost cross-selling and upselling opportunities, integrate Klaviyo with a product recommendation engine.

    These apps enable you to automatically recommend relevant products to customers based on their browsing and purchase history, increasing the chances of repeat purchases.

    Check out these product recommendation engines:


    5. Customer Service & Support

    Product reviews and requests for Klaviyo (2)

    Enhance your customer support with Klaviyo by integrating with leading customer service platforms.

    By connecting Klaviyo with customer support tools like Zendesk or Gorgias you can provide personalized and timely support to your customers.

    Benefits of customer support integrations include....

    1. Accessing customer support history: Integrate Klaviyo with your customer service platform to access past interactions and better understand your customers' needs and preferences.
    2. Personalized follow-ups: Automate personalized follow-up emails based on customer inquiries or support tickets to show your customers that you care.
    3. Targeted feedback requests: Use Klaviyo's customer data to send targeted feedback requests after resolving support issues, helping you gather valuable insights for improvement.

    Some customer support apps you can explore:


    So, which Klaviyo integrations should I use?

    With the right integrations, Klaviyo becomes a true powerhouse for multi-channel retailers. By tapping into in-store and online customer data, retailers gain comprehensive insights into customer behavior, preferences, and buying habits across all channels.

    By adding an omnichannel loyalty program, every other Klaviyo integration becomes exponentially more powerful.

    Send product review requests to in-store customers, run marketing campaigns to specific store locations, use your in-store customer data for targeted ads and product recommendations, and so much more.

    This omnichannel approach ensures retailers can deliver a consistent and engaging brand experience to customers, no matter how they shop.

    Next read: 7 Steps To A Profitable Loyalty & Rewards Program

    Bring all your customer data into Klaviyo
    Marsello is the best loyalty platform for retailers who sell in-store and online. With integrated loyalty, you'll know your customer better than ever, and keep them coming back.

    Start free trial

    How Mecca Built One Of The World’s Best Loyalty Programs

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    Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

    Quick links:



    Want to build a loyalty program like Mecca’s Beauty Loop, but don’t have the money or time for custom solutions?

    Before building brand loyalty, you need to build a brand. And building a brand? That journey starts with the very first business plan, that spark, that idea on a napkin, that leads you to register a company and step into the wild, wicked, unruly world of retail.

    So let’s forget loyalty points programs for the time being.

    Look inward for a minute, and ask: Why did I start this business?

    For a lot of retailers, their business started out of frustration. Frustration that you couldn’t find what you wanted at other stores, frustration about the lack of selection or curation, frustration about the customer service, concern that salespeople only wanted to sell you what they were getting the most commission for (rather than what suited your needs best).

    Mecca Founder Jo Horgan shared why Mecca came to be back in 1997 in an interview for the Australian Financial Review.

    “I loved cosmetics – I thought there was a real space for them that should be fun and entertaining. And yet when I went to a department store I found it exhausting, going from one counter to another,” Horgan says.

    So she started to think: “Imagine the best product offer, a beautiful environment and my best beauty friend next to me taking me from zero to expert in one session…” 

    “That’s how I wanted to experience cosmetics myself,” she says.

    The first time I went to Mecca, I admitted I used $3 foundation and substituted in cheap eyeshadow with a 10-year-old makeup brush for eyebrow pencil. The response? “Oh darling, sometimes that’s all you need to do the trick!”

    He told me he often does the same… and still managed to sell me $150 worth of foundation and an eyebrow pencil. Now that’s some serious sales game.

    I tried to unpack this later. The feeling I got was: He’s on my side. He knows where I’m coming from. And I can trust him.

    Lesson 1: Hold on to that “why” and don’t lose sight of it. It’s your greatest brand asset.

    It’s highly likely the reason you started your business is why your customer is here. 

    I was surprised to learn that Mecca founder Jo Horgan felt frustrated by the department store experience, just like I did. But in the same vein, it makes sense, based on how shopping at Mecca makes me feel.

    Lesson 2: Points programs do not magically create brand loyalty.

    A points program is one tool you can use to keep customers coming back. But the truth is, if you’re not doing anything else to support it—it’s not going to have the Mecca effect.

    So, let’s take your “why” and I’m going to show you how you can build an extraordinary loyalty program with ordinary, off-the-shelf loyalty software.


    How to Build An Extraordinary Loyalty Program With Ordinary, Off-The-Shelf Software

    Everything here can be done using Marsello, when integrated with your eCommerce and POS software.



    Step 1. Design your tiered loyalty program


    Most loyalty software has the functionality to build a tiered loyalty program off the shelf. But before you jump the gun and turn it on, think about what the tiers should look like. Revisit your brand’s vision and mission, and come up with a strategy.



    How many tiers are there?

    Three is a good place to start. Mecca recently added a fourth tier to give those extra high spenders a more tailored experience, but we’d recommend only adding more than three tiers when you see a clear need for it.



    How are the tiers structured?

    Are the tiers based on spend, or number of loyalty points? And is it lifetime spend or annual spend? Generally, most retailers want their customers to maintain a minimum spend or number of points per year to keep their status. This requires the ability to expire tiers (you can do this in Marsello).



    What are the rewards?

    This Level 4 Beauty Looper (below) worked out that her free sample box had a retail value of $80. With 4 of these per year, plus an extra birthday box, that’s $400 for a year of free gifts. However, this person had to spend $3,500 to reach this tier. That’s an 11.4% discount, or about the same as giving away every 10th coffee for free.

    The beauty (ha) of giving away free boxes, is that you mitigate price perception. Receiving a free box in the mail is a serious dopamine hit, and Mecca knows this. Customers perceive the value of the loyalty reward to be much higher than it really is. They will happily spend more to receive the reward than “risk” missing out on retaining their status by shopping somewhere else.



    What will you call the tiers?

    Don’t rush this part, take your time to really find the right fit for your brand. “Bronze, Silver, Gold” isn’t very creative. Mecca chooses names that really connect to its brand mission, product, and the relationship they have with its customers.



    Mecca Beauty Loop



    L1: Beauty Discoverer

    $300-$599.99 spend per year

      • 1 x Birthday gift
      • 4 x Beauty Loop Boxes per year; a lovingly edited sample box for you to experience


    L2: Beauty Devotee

    $600-$1199.99 spend per year

      • 1 x Birthday gift
      • 3 x Beauty Loop Bonuses per year
      • 4 x Beauty Loop Boxes per year; a lovingly edited sample box for you to experience
      • Priority invitations to in-store international brand events


    L3: Beauty Aficionado

    $1200 - $3499.99 spend per year

      • 1 x Birthday gift
      • 3 x Beauty Loop Bonuses per year
      • 1 x Complimentary MECCA Natural Makeup Application
      • 4 x Beauty Loop Boxes per year; a lovingly edited sample box for you to experience
      • Exclusive insider access to purchase new products and limited-edition collections prior to their release
      • Complimentary events by invitation
      • Priority invitations to in-store international brand events


    L4: Beauty Connoisseur

    $3500+ spend per year

      • 1 x Birthday gift
      • 5 x Beauty Loop Bonuses per year
      • 1 x Complimentary MECCA Natural Makeup Application
      • 4 x Deluxe Beauty Loop Boxes per year; a lovingly edited sample box for you to experience
      • Exclusive insider access to purchase new products and limited-edition collections prior to their release
      • Complimentary events by invitation
      • Priority invitations to in-store international brand events



    Step 2. Get everything ready on your website and in-store


    Now that you’ve got your loyalty program designed, you need to make sure it’s all set up properly.


    Do you have an online store and physical shops?

    If so, make sure your loyalty software is integrated with your POS and eCommerce platforms. This will ensure that points can be earned and redeemed easily across all your sales channels. Marsello integrates with a range of POS and eCommerce apps off-the-shelf, no expensive customization required.


    How will customers find out about it?

    In-store: Train staff on your loyalty program, and make sure they’re asking customers to sign up point-of-sale. Focus on the benefit to the customer—if you’ve really taken the time to build a considered loyalty program, customers won’t be able to resist.


    On your website: Make sure it’s impossible to miss! Set up a loyalty widget on your online store to show visitors how they can earn and redeem rewards, and show the available tiers. Best practice is to create a website page dedicated to your loyalty program that goes into even more detail. See Mecca’s Beauty Loop page:





    Step 3. Promote your program


    How do I launch it?

    Once you’ve designed your program, prepare a launch campaign. Whether it’s a ‘soft’ launch or a full-scale event—make sure your customers know about it. Marsello has all the marketing tools you need to communicate with your customers: email, SMS, automations, website pop-up forms, and more. Use these to craft your promotional campaigns.

    • Teaser campaign: Pre-launch, let people know something’s coming. Get people curious and excited for the launch date. For example, you could run contests or giveaways to generate hype.
    • Soft launch: It’s okay to do a soft launch to start off, just to test everything is working. But once you’re confident, prepare a launch campaign.
    • In-store promotion: Let your customers know about it in-store. Make sure staff are trained on your loyalty app and can answer basic questions about how to get set up, the tier structure, and what the benefits are for the customer.

    • Full marketing launch: add a pop-up to your website, send out email campaigns to your database, and promote the program on social media. You can even run a limited-time launch offer—for example, 200 extra points for signing up in the first week.


    How do I keep customers engaged?


    The promotion doesn’t stop after you launch the campaign! There are lots of light-touch, low-maintenance campaigns you can run to keep your loyalty program interesting. Plus, you can talk about all the cool campaigns you’re running to non-loyalty subscribers to get that FOMO going.

    Here are some ideas to get you started:

    • Run points campaigns: For example, you could have a double points week. These are great to run in slower sales seasons, as they incentivize loyal customers to accelerate their points growth.
    • Hype the program on social media: Use social media to promote the loyalty program and engage with customers through interactive content and contests. See Mecca’s Beauty Loop hype in the Instagram post above!
    • Run limited-time offers: Offer special rewards for a short period of time to incentivize customers to participate in the loyalty program.
    • Build up a community: Foster a sense of community among loyalty program members through events, forums, or social media groups.
    • Collaborate with partners: Partner with other brands to offer joint rewards and increase the value of the loyalty program.
    • Build your mobile experience: Encourage customers to save your loyalty portal to their mobile home screen, so they can access their points balance and engage with your brand on the go.


    Step 4. Set up important notifications as SMS messages


    Your customers get so many emails, they’re missing important updates. An SMS will cut through the noise by going direct to their mobile. While you don’t want to overdo SMS marketing, automated texts triggered for important loyalty updates and reminders will be much appreciated.


    Notify customers when they have a reward coming!

    Whether it’s a discount in their inbox ready to redeem, or a gift coming to their physical address, let them know it’s on the way and when they can expect it. 


    Let customers know when their tier is about to expire

    Like Mecca, you probably want customers to keep up a minimum annual spend. Expiring tiers is a fantastic way to keep customers spending to retain their status… but it won’t have much impact unless they know how they’re progressing! Send customers an automated text message to let them know they’ve got a bit more shopping to do to keep up their tier.


    Let customers know when they hit a milestone

    Your loyal customers will want to know when they’ve unlocked a new reward, or hit a big points milestone (for example, they’ve entered a new tier). Don’t leave them guessing, automatically deliver the good news right to their mobile.



    Step 5. Keep optimizing!


    The final step is that… there is no final step. Running a loyalty program is an ongoing, ever-evolving journey that you’re on with your customers. So it’s important to have fun and keep innovating as you go. Loyalty is a regular and ongoing business activity, just like marketing and sales. There will always be improvements and new ideas you can implement, so have a regular reminder set up to check in and evaluate how it’s going.


    What are the top loyalty metrics I should be tracking?

    Marsello’s dashboard keeps track of all your important loyalty metrics. Top things to track are repeat purchase rate and rewards redemption rate. These will show you that your loyalty program is moving the needle on sales and revenue, and getting good engagement from customers.


    How do I know if my brand is doing better over time?

    While Marsello doesn’t track brand impact, there are some incredible new tools you can use to measure your brand health. Take a look at Tracksuit, as one example.



    Final Words


    Building a successful loyalty program like Mecca's Beauty Loop starts with understanding your brand's "why." A loyalty program is just one tool to keep customers coming back, and it should be built with a clear strategy based on your brand's vision and mission.

    Mecca's founder Jo Horgan was frustrated with the department store experience and wanted to create a fun and entertaining shopping experience, which is exactly what Mecca and the Beauty Loop experience provides.

    Using ordinary, off-the-shelf loyalty software like Marsello, you can create a tiered loyalty program with rewards that offer value to customers and keep them engaged. However, it's important to remember that a loyalty program is only effective if you're doing other things to support it and build a strong brand relationship with your customers.



    Read more: 7 Steps To Building A Profitable Loyalty & Rewards Program

    How Big-Box Merchants Are Dominating With SMS: And How You Can Too

    ClockIcon  READ
    We analyzed SMS campaigns run by the giants. We put together our learnings into this article for you to read, examine and test yourself. Read on.

    Quick links:



    Massive international businesses like Dominoes, Sephora, Uber, and Airbnb are all using SMS to increase their revenue and efficiency. By leveraging text marketing, they have been able to reach their customers, boost engagement, and drive sales. If SMS marketing didn't work, these brands would not be using it.


    So what do they know that we don’t?

    We’ve looked at some of the world’s most successful brands to look at the anatomy of an SMS strategy that converts.


    What did we learn? 

    1. The science behind running high-performance SMS marketing campaigns actually isn’t as complicated as it looks.

    2. By not leveraging SMS marketing, we’re missing out on a powerful tool that can help us reach our business goals faster and more efficiently.

    So, we’ve wrapped up the know-how in this article, so you can see how they’ve cracked it. Inside you’ll find practical tips and strategies that you can use to create high-performance SMS campaigns that deliver results.

    Best of all, it won’t cost you much to give the big-brand tricks a go.



    1. They use the right tool for the job


    Big box retailers aren’t afraid to try something new or unorthodox if they think it will get the job done. They just ask—what is the best way to reach our customers to achieve this goal?

    This is one of the biggest perceived challenges for SMBs. When you’re time-poor, it’s easier just to stick to what you know.

    The reality is, it doesn’t cost much (time or money) to test a new channel like SMS. And the learnings are worth their weight in gold. If you chat to one of our SMS experts, you can even be in to win 1000 free credits to play with.


    Email or SMS?


    When choosing between sending an email or sending a text, the main consideration should be time. Does the customer need to act on this right away? If so, use SMS.

    If you’re running lots of these time-sensitive campaigns, though, be careful that you’re not overloading your customers. SMS is extremely targeted and almost always opened, so it should be used sparingly for one-off blast campaigns. We’d recommend sending no more than 2 of these to your customers per month.

    Another good way to use SMS is for notifications. These only trigger when customers act, so they won’t be as intrusive or annoying (customers will understand why they’re receiving the message). While emails can be used too, they can sometimes get lost in the inbox. SMS will ensure important messages get where they’re meant to go in a near-instant fashion.


      Email SMS
    You’ve got a special offer for your top customers, but it’s only available today.   ☑️
    You want to showcase a range of new products. ☑️  
    Delivery updates and order notifications.   ☑️
    You want to let customers know that they’ve just unlocked a new reward in your loyalty program.   ☑️


    Chatbots or SMS?


    Chatbots are great when a customer is looking for answers in real time. They work well on messaging apps (Messenger, WhatsApp) and on your website. This is mostly inbound, although you may have a chatbot notification to communicate something when customers visit your online shop.

    SMS is better for outbound notifications, like when you’re running a sale or have a personal, time-sensitive invitation or offer to share. You can also use SMS for automated messages, for example, let a customer know delivery updates on their order.


      Chatbot SMS
    A customer needs to find something on your website. ☑️  
    Let your customer know about a deal in-store.   ☑️
    Send a special offer to customers who haven’t shopped in 60 days.   ☑️
    A customer wants to learn more about your shipping policy. ☑️  
    A customer wants to receive an update when their order is delivered.   ☑️


    Digital advertising or SMS?


    I’ve heard merchants say, “Why would I send a text when it’s so much cheaper to run ads on social media?” I’d respond to this in two parts.

    Firstly, is it really cheaper? On average, it costs $17.60 to reach 1000 people on Facebook. For Instagram, it’s $8.30. SMS sits almost bang in the middle—from around $10.00 per 1000 recipients. And that’s not even taking cost per conversion into account. 

    Secondly, it depends on what you’re trying to achieve. For example, SMS can drive conversions through high personalization. You have more scope to get really specific to the customer; you know more about them because they’re in your database.

    You could use this same idea for secret menu items or order freebies too.


      Digital Advertising SMS
    A brand awareness campaign to introduce new people to your brand. ☑️  
    Retargeting ads to remind people about specific items they were browsing. ☑️  
    An abandoned cart notification letting the customer know there’s a 10% discount code in their inbox.   ☑️



    2. They use customer data for lazer-focused personalization


    If you’re tracking sales (i.e., if you have a digital POS system and/or an online store) you own a lot of customer purchase data. Now, let’s put it to use!

    I’ve just been looking at a merchant account where they’ve automated more than 25% of the revenue. That’s purely just from sending campaigns when customers hit specific criteria or make a particular action.

    This business is sending automated emails and SMS messages to customers who haven’t shopped in a while, giving them a small discount, and generating revenue from that.

    They’ve also got automated SMS campaigns going out to their loyalty members, letting them know when they have points they need to redeem, or when they’ve unlocked a reward.

    This is exactly what the big brands do—they put their data to work. It’s really exciting seeing smaller retailers take that concept and run with it. The set-up time is so minimal, especially because SMS doesn’t require any design work. And the results are incredible.

    There are also businesses who are dipping their toe in the water, giving SMS a go with a one-off campaign, and being absolutely blown away at the impact.

    Pinjarra Bakery is an example that comes to mind. This is an example of a merchant taking a step back and thinking: what’s the best channel for this campaign?


    Every month or so, they’ll make a once-only, off-menu meat pie. They wanted to let their regulars know about it, but the promotion needed to reach them at exactly the right time.

    So they sent an SMS, just before lunch time, to encourage customers to come in and try this one-off pie.

    After just two SMS campaigns contributed to 15% of revenue over a 3-month period… it’s safe to say, SMS marketing is yet another Pinjarra success.


    “Sometimes, I've got to look twice and go—Is this actually real?”

    “Sometimes, I've got to look twice and go—Is this actually real?”

    - Daniel Pantaleo, Pinjarra Bakery


    Another bonus learning: Don’t just track customer purchase data, track the brands and products they’re buying too. With SKU-level data, you can pitch co-marketing campaigns to wholesalers, negotiate better stock prices, and just generally deepen your relationship with your vendors.



    3. They give compelling reasons for customers to opt in (and stick around)


    If you already see the value in texting your customers, your next challenge is: how do build my SMS database?

    The big brands know that people will sign up to get an offer, but will opt out if they aren’t promised continuous benefits. If you want people to stick around (and you want to keep reaping the rewards of high conversion rates), you have to make an offer they can’t resist.


    Case study: Sephora


    Sephora has a finely-balanced strategy to keep a regular stream of SMS subscribers coming in, while sending exclusive offers and insider info to keep them there long-term.


    Opt-in incentive: Sephora uses a 10% discount code to get customers signed up for SMS marketing.



    Continuous benefits: Then, Sephora shows the value of being on the list. Their SMS subscribers and beauty insiders get access to all sorts of exclusive offers, as well as being kept in the loop with new stores and events.



    Case study: Domino’s


    Domino's takes a slightly different approach. The incentive to sign up is access to the deals themselves… and they’re very good deals.


    Opt-in incentive & continuous benefit: Exclusive access to time-sensitive deals.


    These deals are so good, you wouldn’t find much better. While smaller retailers and hospitality businesses can’t compete with the big brands on price, you can still use this method. Even if you don’t want to offer 50% discounts, your database will still appreciate a $5 voucher or small freebie.

    Finally, to make a lasting impression on your audience, don’t be afraid to lean on your customer experience, product quality, and level of service as your point of difference in these kinds of campaigns.



    How SMB Merchants Can Leverage SMS Marketing


    1. Build Your SMS List: Start by building your SMS list by obtaining your customers' opt-in consent. You can do this by offering a discount or promotion in exchange for their phone number.
    2. Expire Discount Codes: When you use discount codes for campaigns, make sure you set an expiry date to make the offer time sensitive.
    3. Personalize Your Messages: Use customer data to personalize your SMS messages and offers. This could be based on their purchase history, location, or interests.
    4. Time Your Messages: Send timely and relevant messages to your customers to maximize their impact. This could be about promotions, new products, or special events.
    5. Keep It Short and Sweet: Keep your messages short and concise, with a clear call-to-action. This will encourage your customers to take action and engage with your brand.



    Meet with one of our experts and be in to win 1000 free SMS credits.

    Discuss how SMS could work best for your business. Meet with an SMS expert before the end of June and be in to win 1000 SMS credits.

    Talk to an expert

    Standard T&Cs apply. Additional competition terms: 1) Offer not available for SHAFT-regulated merchants. 2) To be eligible, you must book and complete a call with a Marsello SMS expert before UTC 11:59pm, 30th June, 2023. 3) Only one entry per eligible business will be accepted.



    Read more: 7 Steps To Building A Profitable Loyalty & Rewards Program


    5 SMS Campaigns That’ll Have Customers Eager to Share Their Number

    ClockIcon  READ
    Here are 5 creative, tantalizing & clever SMS campaigns that you can use or modify and promote as part of your brand’s customer experience. Read more.

    Quick links:


    We all know what bad marketing looks like. It’s the emails we bulk delete, the text message that gets us up on the wrong side of the bed, and the intrusive ad in the middle of your Facebook message inbox.

    We sign up for things left right and center, opting into emails when we buy something, accepting SMS marketing when we make an appointment… Then before we know it we’re inundated with marketing messages and we’re subjected to a total advertising overload.

    That’s why, as business owners, we’re hesitant to send too many emails, or annoying texts, or set up pesky retargeting ads that don’t turn off even when customers have already bought the dang thing.

    However, when marketing is done well, we don’t see it as marketing. We see it as a story, or a relatable anecdote, or a club we are genuinely excited to be part of.

    So how do we take SMS—one of the more intrusive forms of marketing—and make it exceptional? How do we make SMS marketing so good that customers will be throwing their mobile numbers at us, begging to be part of our list?

    The fact is, SMS has a reputation as one of the most annoying forms of marketing because it is the most direct. It comes right to the user's personal device, without the need for an internet connection or mobile data. It’s almost guaranteed to be delivered and opened. There’s really no barrier shielding the recipient from an annoying message if they’re opted in.

    But what makes SMS annoying also gives it its edge.

    So here’s what we’re going to do. We’re going to design 5 creative, tantalizing & clever SMS campaigns that you can use or modify and promote as part of your brand’s customer experience.


    Ready to say goodbye to SMS opt-outs?


    Goal: To attract new text subscribers and build up a marketable database for SMS. 

    Benefit: Better engagement, higher read rates, and more return on your marketing investment.

    Understand that these campaigns should be exclusive (or at the very least first access) to text message subscribers. In return for their mobile number and marketing consent, you want to make it well worth their while. Customers need to know that opting out means they will no longer have access to these incredible offers and campaigns.

    Here are 5 SMS Campaigns That Will Have Customers Eager To Share Their Number.



    1. The Very Secret Sale


    Every month, 1 text subscriber is chosen randomly to participate in a secret sale. This creates hype and excitement within your database, and you can use it in your list of amazing things your subscribed customers get access to. This campaign creates a sense of exclusivity and urgency, while also encouraging customer engagement, referrals and social shares.

    Yep, it’s pretty much just a one-off discount or voucher for one person, once a month. But make the offer tantalizing enough that everyone wants it.


    1. Export a list of your SMS subscribers as a CSV file (or download a full list, and sort by SMS subscribers, deleting the rest).
    2. Use a Random Name Picker like this one, where you can upload a CSV file of your database
    3. Pick a name at random (or as many as you like).
    4. Create a campaign list or segment with that customer.
    5. Generate a single-use or customer-specific discount or voucher code. Adding a time limit or expiry date creates urgency.
    6. Send an SMS campaign (copy the text below and modify to your liking).

    Message copied to clipboard!

    Now paste into your next SMS message.

    [YOUR COMPANY]: Hey [name]! You're in the Secret Sale! Here’s your code for [$50 off]: [XXXX]. But hurry, it expires in 24hrs! T&C Apply.Reply STOP to opt-out


    2. Mystery Discounts


    This campaign creates a sense of excitement and anticipation for customers, as they wait for periodic messages with surprise discount codes. By keeping the value of each code a mystery, you’ll incentivize customers to jump online and add items to their cart to apply the code.

    You can use this type of campaign alongside other campaigns and releases, for example for early access to new collections, to further increase customer engagement.

    Message copied to clipboard!

    Now paste into your next SMS message.

    [YOUR COMPANY]: Mystery Code Alert: [XXXX]. Will you get 10% off, 20% off, or even more? It's a mystery! Expires in 8hrs! T&C Apply.Reply STOP to opt-out


    3. Secret Menu Items or Freebies


    In one of the most creative SMS campaigns we’ve seen, Pinjarra Bakery promotes exclusive meat pies to their local customers. They’ll create whacky recipes and do a one-off batch, then send a text just before lunch to let customers know.

    Campaigns like this are great. they’re time-sensitive, they’re fun, and they get customers excited to try something new and different.

    Message copied to clipboard!

    Now paste into your next SMS message.

    **LIMITED TIME** [SECRET MENU ITEM]. Visit [YOUR COMPANY] today. Hurry, we always sell out fast!Reply STOP to opt-out

    You could use this same idea for secret menu items or order freebies too.

    Message copied to clipboard!

    Now paste into your next SMS message.

    Say “[PASSWORD]” when you order from [YOUR COMPANY] today and we’ll add a large fries to your order for free. Offer ends 5pm today.Reply STOP to opt-out


    4. Pop-Up Store Google Maps Link

    Clothes Rack with Women's clothing and a pin icon with an address

    Running a pop-up store? Offer first access to the pop-up store Google Maps location to SMS subscribers. When promoting your pop-up store, you can create a landing page or add a form to your Link In Bio. Ask customers to add their mobile number to receive the location 24 hours before the store opens.

    Pop-up stores can offer an air of mystique and exclusivity. They’re outside your usual store location, run for a limited time, and often promise the best deals and last-of-run items.

    I was recently out shopping and needed a different size in the hoodie I wanted. I was told that there was only one left, that it wasn’t available online or in any of the physical other stores, but that it would be at the pop-up, happening later that week. Plus, the store assistant whispered as an aside, it would be half the price.

    I got there on the day and the line was halfway down the street.

    Pop-ups and markets are a popular way for stores to run sales and move stock quickly. Having everything for sale in one place, and for a limited time, creates urgency and demand. They are also great for ecommerce/DTC brands who want temporary, cheaper floorspace to build their brand presence in a particular market.

    Message copied to clipboard!

    Now paste into your next SMS message.

    **THIS WEEK ONLY**[YOUR COMPANY] pop-up store.Location: [LINK]. Open 10-5 until Friday or while stocks last. Reply STOP to opt-out

    5. The Birthday Offer


    Last but certainly not least! Most customers expect birthday offers when signing up for a loyalty program or marketing emails these days. But why not offer something extra to SMS subscribers?

    This campaign creates a personalized experience for customers, making them feel valued and appreciated on their special day. Additionally, by setting a time limit on the offer, you’ll create urgency and encourage customers to take advantage of the offer before it expires.

    Message copied to clipboard!

    Now paste into your next SMS message.

    Happy Birthday Frances! Enjoy a coffee at any Flora's Cafe this week, on us! Just show this text at the counter. Reply STOP to opt out



    Before you begin: Tips From The Experts



    Above: Wildfang leads with the benefit of opting in when promoting their SMS marketing program at checkout.

    1. Be upfront. Dominoes lead the charge in transparency, letting customers know before they subscribe to expect no more than 6 text messages a month. If you’re open, people know what they’re signing up for and will be less likely to opt-out.
    2. Lead with the benefit. Retailer Wildfang asks customers to opt-in by self-selecting whether or not they want a discount. Be clear under the initial copy/headline that customers are signing up for SMS marketing, and make sure you deliver the discount in the first SMS message you send them (automate it to be extra certain).
    3. Keep compliant. Make sure you’re staying within global, regional and industry SMS legals. While we stay up-to-date with the rules and regulations, we’re not legal experts, so make sure you check the TCPA and other legislation and guidelines to make sure your campaigns don’t miss the mark.

    Final words

    SMS marketing campaigns can be highly effective if they are designed well, creating a sense of excitement and exclusivity among customers. As SMS is the most direct form of marketing, it is important to ensure that campaigns are designed with care to avoid being seen as intrusive. The campaigns outlined above all offer creative and tantalizing options for customers to engage with a brand through SMS. By providing exclusive access to offers and campaigns, customers are more likely to opt-in to SMS marketing, leading to higher engagement and return on investment.



    Meet with one of our experts and be in to win 1000 free SMS credits.

    Discuss how SMS could work best for your business. Meet with an SMS expert before the end of June and be in to win 1000 SMS credits.

    Talk to an expert

    Standard T&Cs apply. Additional competition terms: 1) Offer not available for SHAFT-regulated merchants. 2) To be eligible, you must book and complete a call with a Marsello SMS expert before UTC 11:59pm, 30th June, 2023. 3) Only one entry per eligible business will be accepted.



    Read more: 7 Steps To Building A Profitable Loyalty & Rewards Program

    9 Best WooCommerce Plugins & Extensions To Grow Your Store in 2023

    ClockIcon  READ
    With over 800 plugins listed in the WooCommerce extension marketplace, it can be overwhelming to choose. Here are 9 plugins to grow your WooCommerce store.

    With over 800 plugins listed in the WooCommerce extension marketplace, it can be overwhelming to choose which ones to use. That's why we've compiled a list of the 9 best plugins to help you grow your WooCommerce store.

    From boosting sales and customer loyalty to improving the user experience and site performance, these plugins can help take your store to the next level in 2023.

    1. Marsello: Seamless In-store & Online Loyalty
    2. Klaviyo: Email & Text Marketing
    3. Zapier for WooCommerce
    4. WooCommerce Product Table
    5. Google Product Feed for WooCommerce
    6. LiveChat for WooCommerce
    7. Tiered Pricing Table for WooCommerce
    8. WooCommerce Wishlists
    9. Back In Stock Notifications


    9 Best WooCommerce Apps to Grow Your eCommerce Store in 2023.


    1. Marsello for WooCommerce: Seamless in-store & online loyalty

    Marsello is the best loyalty app for WooCommerce ecommerce stores

    Know your customer, no matter how they shop. Marsello is the only loyalty platform that integrates with a range of POS apps. This means you can track every sale, in-store or online, to a customer profile.

    Then, turn this 360-degree data into revenue with personalized campaigns and incentives to drive repeat sales—all with one smart loyalty marketing app.

    How it can help drive sales:

    • With a loyalty program in place, customers are more likely to return to your store and make repeat purchases in order to earn rewards.
    • Tiered rewards incentivize customers to spend more in order to reach new ‘levels’ in your loyalty program.
    • By connecting your in-store sales data and WooCommerce sales to Marsello, you’ll get deeper insights into customer behavior and preferences, allowing you to optimize your marketing and maximize sales.

    From $100/month

    Start a free trial

    Recommended Loyalty Plugin for WooCommerce
    Marsello is the best loyalty platform for WooCommerce retailers who sell in-store and online. With integrated loyalty, you'll know your customer better than ever, and keep them coming back.

    Start free trial


    2. Klaviyo: Email & Text Marketing for Ecommerce


    A unified customer platform for email, SMS, and more. Klaviyo helps you convert data into personalized customer conversions with smart campaigns and automations. Whether you’re sending a drip campaign, a transactional email, or a special holiday campaign, ultra-relevant content can help you boost engagement—and earn more revenue.

    How it can help drive sales:

    • Personalized messages such as abandoned cart reminders, product recommendations, and post-purchase follow-ups can help you increase conversions.
    • The plugin allows you to sync your customer and order data and create more personalized and targeted campaigns.
    • Automation tools such as follow-up emails can help you automate your marketing workflows and drive more sales.

    Pricing: From $0/month (pricing scales with your business)

    View on the WooCommerce Marketplace


    3. Zapier for WooCommerce


    Zapier enables you to connect your WooCommerce store to over 2,000 apps, automating tasks such as order processing, customer data management, and shipping notifications.

    How it helps you drive sales:

    • You can create custom workflows based on triggers and actions, such as sending a discount code to a customer who abandons their cart or adding a customer to a specific email list when they make a purchase.
    • Automated workflows can help you increase conversions and drive more sales.

    Pricing: $59/annum

    View on the WooCommerce Marketplace


    4. WooCommerce Product Table


    The WooCommerce Product Table plugin displays products in a table format, allowing customers to view multiple products at once and compare them side by side.

    How it can help drive sales:

    • Customers can filter and sort products based on various criteria, making it easier for them to find what they are looking for and reducing the likelihood of them leaving your store without making a purchase.
    • The plugin is mobile-friendly and responsive, providing a seamless shopping experience for customers on all devices. Using the WooCommerce Product Table plugin can enhance the user experience on your store, increase conversions, and drive more sales.

    Paid plans start from $59/month.

    View in the WooCommerce Marketplace


    5. Google Product Feed for WooCommerce

    Google Product Feed

    This plugin creates a product feed for your WooCommerce store that can be used to advertise your products on Google Shopping, allowing you to reach a broader audience and increase sales.

    How it can help drive sales:

    • This plugin can be used to increase your visibility and drive more traffic to your store.
    • It ensures that your product data is accurate, complete, and relevant, which Google favors.
    • You can easily manage your product listings and make changes to your data as needed.
    • You can tap into a large audience of potential customers who are actively searching for products online.


    View listing in WooCommerce Marketplace


    6. LiveChat for WooCommerce

    Live chat

    LiveChat provides real-time customer support and engagement through live chat, improving customer satisfaction and retention.

    How it can help drive sales:

    • Live chat support provides immediate and personalized support to customers, which can increase customer satisfaction and ultimately drive more sales and repeat business.

    From $20/month.

    View in WooCommerce Marketplace


    7. Tiered Pricing Table For WooCommerce

    tiered pricing table

    Easily set up individual pricing for various quantity ranges, and your customers can see instantly how the price for one item changes depending on the quantity they have chosen.

    How it can help drive sales:

    • The plugin allows you to offer bulk discounts to customers who purchase larger quantities of your products.
    • By offering these discounts, you can incentivize customers to purchase more products from your store, which will increase your sales and revenue.


    View in WooCommerce Marketplace


    8. WooCommerce Wishlists


    This plugin enables your customers to create and manage wishlists on your WooCommerce store, increasing engagement and encouraging customers to return to your store to make a purchase.

    How it can help drive sales:

    • When a customer creates a wishlist on your site, they are more likely to return to your store to purchase the items they have saved.
    • By allowing customers to share their wishlists with friends and family, your products get more visibility and can attract new customers to your store.


    View on WooCommerce Marketplace


    9. Back In Stock Notifications

    back in stock

    The Back In Stock Notifications plugin allows customers to sign up for alerts when a product they are interested in is back in stock. This can help you gauge demand for out-of-stock products and drive sales when those products become available again.

    How it can help drive sales:

    • By providing customers with the ability to receive notifications when a product they want is back in stock, you can increase the likelihood of them making a purchase and help prevent them from going to a competitor.
    • The plugin integrates with popular email marketing platforms such as Klaviyo, allowing you to easily send targeted emails to customers who have expressed interest in specific products.
    • By providing customers with a way to receive notifications when a product is back in stock, you can build stronger relationships with them and encourage repeat business.


    View on the WooCommerce Marketplace


    So, which WooCommerce plugins should I install?

    Whether you're a new eCommerce entrepreneur or an established WooCommerce store owner, you'll want to take advantage of the many great apps the WooCommerce Marketplace has to offer.

    Before you start your Marketplace search, we suggest you take a moment to reflect on your business goals and needs. Ask yourself these simple questions:

    1. What challenges am I facing as a WooCommerce business?
    2. What specific tools do I need to address my problems?
    3. What does my ideal state look like, and will this plugin help me get there?
    4. Does this app have what I need, what is the cost, and am I willing to pay for it?

    By answering these questions, you'll gain a clearer understanding of your business objectives, and it will become easy to choose the plugins that align best with your goals.

    Remember, with the right tools at your disposal, you'll be poised for success and ready to take your WooCommerce store to new heights. Best of luck with your search!

    Next read: 7 Steps To A Profitable Loyalty & Rewards Program

    Seamless in-store & online loyalty for WooCommerce
    Marsello is the best loyalty platform for WooCommerce retailers who sell in-store and online. With integrated loyalty, you'll know your customer better than ever, and keep them coming back.

    Start free trial

    New Integration: Advanced Loyalty Plugin For WooCommerce Retailers

    ClockIcon  READ
    Marsello is fully integrated with WooCommerce. WooCommerce retailers can now run a powerful loyalty program in-store and online.

    WooCommerce retailers now have access to seamless in-store and online loyalty. 

    We are thrilled to announce our latest integration with WooCommerce, an open-source eCommerce platform built for WordPress.

    “WooCommerce is one of the most requested integrations we've ever had,” says CEO Brent Spicer. “Retailers want to be able to create a seamless experience for their consumers both in-store and on their WooCommerce online store through Marsello. This is game-changing for many of our current, and future, retailers.”

    Ready to get set up? Watch the video.

    With Marsello for WooCommerce, you can connect your online sales data with a range of POS providers.

    To really know your customer, you need all the data—no matter where they’re shopping. But it's notoriously difficult to track customer behavior seamlessly across in-store and online channels. Until now.

    The Marsello plugin for WooCommerce means you can…

    • Create a better shopping experience. It's easy for customers to earn and redeem points no matter how they shop.
    • Know your customers better than ever before. With all the data you need to send personalized, targeted campaigns.
    • Keep customers coming back. Loyalty, email, SMS and automation features are all designed to increase average order size and incentivize repeat sales.

    Step-by-step: How to connect Marsello and WooCommerce.

    Ready to integrate WooCommerce and Marsello?
    Run a seamless loyalty program in-store and online with Marsello and WooCommerce. Capture important customer insights, send targeted campaigns, and do smarter marketing.

    Start free trial


    How it works

    Marsello is an advanced loyalty and marketing platform that is powered by your eCommerce and point-of-sale integrations. Using offers, sign-up forms and a customizable loyalty program, WooCommerce merchants can now collect invaluable first-party customer data in-store and online. This data syncs to unique customer profiles so you can know your customer and their preferences better than ever before.

    As well as loyalty and list-building, Marsello also gives you tools to keep growing those customer relationships (and sales). Emails, SMS campaigns, automations, reviews and more. It’s all possible for WooCommerce and Marsello users.

    "We've created a seamless redemption process with Marsello because we’re committed to prioritizing the customer’s experience,” says Product Manager, Kat Williams. “But staff will love it too—there’s much less confusion from customers about how and where they can redeem and earn points. It all just works, whether transactions are in-store or online.”

    Senior Software Engineer, Rukshan Dangalla, agrees. "I'm so excited to see this integration launched. The end result will provide a seamless experience for our merchants, and it's a significant milestone for our company. I'm proud to have contributed to its success!"

    Your fully integrated tech stack

    With Marsello, WooCommerce sales tracking is seamless in-store and online. Marsello has direct integrations with all major POS platforms including Lightspeed Retail, Cin7, Heartland and Shopify POS.

    Getting set up

    Setting up the integration is a breeze. You can connect Marsello with just a few clicks and start using the platform to create your marketing campaigns. The integration also ensures that your data is synced between your WooCommerce store and Marsello, so you can track your progress and make informed decisions about your marketing campaigns.


    Ready to integrate WooCommerce and Marsello?
    Do all your loyalty and marketing in one place, and track the results in a single dashboard. See what drives sales through both your POS and WooCommerce, and do more of the marketing that counts.

    Start free trial


    Marsello: Seamless in-store and online loyalty.

    • Drive repeat sales with a loyalty and rewards program
    • Send email and SMS campaigns to customers
    • Create set-and-forget marketing automations
    • Track the direct impact of all your marketing on revenue
    • Build a customer database

    Start free trial


    Marsello Now Integrates With Lightspeed Retail (R-Series)

    ClockIcon  READ
    Marsello is now fully integrated with Lightspeed Retail (R-Series). R-Series retailers can now run their loyalty program seamlessly in-store and online.

    Marsello is now fully integrated with Lightspeed Retail (R-Series). 

    R-Series retailers can now run their loyalty program seamlessly in-store and online. Marsello helps R-Series users provide an enhanced customer experience, personalized rewards, and targeted marketing campaigns.

    "Lightspeed is a leader in the retail industry and we're proud to integrate with their R-Series platform," said Brent Spicer, CEO of Marsello. "Our partnership will empower more retailers to grow their business and foster strong relationships with their customers through personalized loyalty marketing."


    Why connect R-Series + Marsello?

    R-Series retailers can glean valuable customer insights with Marsello. This empowers them to make data-driven decisions with ease.

    🗣️ Attn: R-Series users! You can now…

    • Sync your POS and eCommerce sales data all into one customer marketing platform
    • Attach customers to a sale on the POS sale screen to attribute purchases to a unique customer profile in Marsello
    • View a customer’s loyalty profile right from within your R-Series sales screen
    • See how your loyalty and marketing activities impact sales in-store and online
    • Get a 360-degree view of customer behavior and purchasing habits

    Try Marsello for Lightspeed R-Series.
    Run a seamless loyalty program in-store and online with Marsello and R-Series. Capture important customer insights, send targeted campaigns, and do smarter marketing.

    Start free trial


    Your fully integrated tech stack

    With Marsello, R-Series sales tracking is seamless in-store and online. Marsello has direct integrations with all major eCommerce platforms including Shopify, BigCommerce, Ecwid, and WooCommerce (coming soon).

    Getting set up

    Marsello users can now add R-Series in their Integrations tab in the left navigation menu in Marsello. Staff can also access customers’ loyalty and marketing profiles directly from the R-Series sales screen.

    About Lightspeed Retail (R-Series)

    Lightspeed R-Series is a point-of-sale (POS) system developed by Lightspeed, a leading provider of cloud-based commerce solutions. R-Series is a Lightspeed Retail product, designed to help retailers manage their brick-and-mortar operations, including sales processing, inventory management, customer management, and reporting.).

    Seamless loyalty for R-Series, in-store and online.
    Do all your loyalty and marketing in one place, and track the results in a single dashboard. See what drives sales through both your POS and eCommerce channels, and do more of the marketing that counts.

    Start free trial




    Marsello: All your marketing, in one place.

    • Drive repeat sales with a loyalty and rewards program
    • Send email and SMS campaigns to customers
    • Create set-and-forget marketing automations
    • Track the direct impact of all your marketing on revenue
    • Build a customer database

    Start free trial


    11 Best Shopify Apps to Grow Your Store in 2024

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    With thousands of apps in the Shopify App Store, it can be overwhelming to pick the one that's right for your business. Here are the 11 best Shopify apps...

    The Shopify App Store holds the key to transforming your operations and unlocking revenue growth for your business. But, with thousands of apps to choose from, it can be overwhelming to choose which apps are the right fit for your store.

    To help you get started, we’ve compiled a list of the 11 best Shopify apps to grow your business in 2024.

    1. Keeper—Recover Abandoned Carts
    2. Shopify Flow
    3. Marsello: Loyalty, Email & SMS
    4. Loop Returns & Exchanges
    5. PageFly Landing Page Builder
    6. Stamped Product Reviews & UGC
    7. Booster: Page Speed Optimizer
    8. Appstle Subscriptions
    9. Peek! Better Replay & Survey
    10. Easyship - All in one Shipping
    11. Klaviyo: Email Marketing & SMS


    11 Best Shopify Apps to Grow Your eCommerce Store in 2024.


    1. Keeper—Recover Abandoned Carts


    According to the Baymard Institute, the average abandoned cart rate in 2022 was 69.99%. That means that for every 100 people that visit your online store, almost 70 of them will never make it to checkout—that’s a lot of potential revenue you’re missing out on. 

    Keeper is a one-click install Shopify app designed to recover abandoned carts and increase your store’s revenue automatically in the background. When customers log in across multiple devices they will find their abandoned shopping cart waiting for them, ready to complete their order. This makes it easy for them to pick up where they left off, resulting in more sales for your Shopify store.

    Key benefits:

    • Automatically prompt users to complete their orders.
    • Remember customers’ shopping carts across their devices.
    • Merge previously abandoned carts with current ones and drive more sales.
    • Reduce your abandoned cart rates and drive more sales.

    Pricing: Free

    Shopify Review | CHIC 414 Boutique

    “SO helpful for regaining sales and reminding our clients that they have abandoned their shopping carts. We have definitely seen an increase in our sales.”


    2. Shopify Flow


    Shopify Flow helps automate processes that solve unique challenges eCommerce store owners face. With Flow, you can easily build custom workflows to solve specific challenges and tasks that would otherwise burn precious time and resources.

    Flow is a powerful but simple automation tool. You can quickly customize unique triggers and conditions to create advanced workflows that run on autopilot, all without needing prior developer knowledge. 

    Key Benefits:

    • Create custom workflows and automate processes to streamline your operations
    • Save time by turning repetitive, time-consuming tasks into automatic workflows
    • Simple to set up: Automate workflows in a few clicks and get back to business

    Pricing: Free

    Shopify Review | Landyachtz Skateboards

    “In my opinion Flow is the single most valuable aspect of Shopify Plus! The biggest limitation of Flow is your imagination and the things I've been able to automate have been game-changers for our operations. One aspect I never expected was how effective Flow is in helping me build safety nets and redundancies for problems that would go unseen without it. Probably my favourite app.”


    3. Marsello


    Marsello is a seamless loyalty and marketing platform that helps Shopify brands drive repeat sales and engage customers, no matter how they shop. It offers a variety of marketing features, including loyalty programs, email and SMS campaigns, automations, social media management, and more.

    One of Marsello's key strengths is its omnichannel loyalty solution, which allows Shopify brands to run a seamless loyalty program across their eCommerce and brick-and-mortar channels—simplifying your customer loyalty management and improving customer experience.

    The platform's eCommerce and POS connection helps brands unify their customer data, making it easy to understand how your customers shop, and providing powerful data that can be used to run more effective marketing campaigns.

    Key benefits:

    • Run a seamless loyalty program across your in-store and online channels.
    • Save money on subscription fees by consolidating all your apps into one.
    • Get a complete view of your customer, and harness that data for smarter campaigns.
    • Incentivize customers to come back more frequently, and spend more when they visit.

    Pricing: Free plan available. Paid plans start from $135/month

    Customer Review | LEGO® Certified Stores

    “Marsello made the most sense as it offers a single loyalty program that extends to customers online and in-store. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.”

    Recommended app for Shopify stores
    Drive repeat sales with a loyalty program that works in-store and online.

    View on Shopify



    4. Loop Returns & Exchanges


    Loop is a returns app that aims to simplify and automate returns, exchanges, and store credit processes for brands. With the global economy facing a potential recession in 2023, retaining customers and cutting costs are more important than ever.

    With Loop, you can analyse your customer interactions from a cost-saving lens, helping you to identify opportunities for revenue retention, and nurturing your customers through their most fragile interactions with your store. Control how and when returns get approved, optimize costs, prevent losses of returned products and retain more revenue with ease.

    Key benefits:

    • Retain customers through fragile interactions with your brand and optimize costs.
    • Save time and automatically control how and when returns and exchanges get approved.
    • Reduce refunds and negative reviews, and drive repeat purchases from happy customers.

    Pricing: Paid plans start from $59/month.

    Shopify Review | Mediclio

    “Love that this app continues to keep customers and merchants comfort in mind. They continue to vamp up the features so that returns and exchanges process can run as smoothly as possible…”


    5. PageFly Landing Page Builder


    Running a successful eCommerce store requires regularly creating and optimizing landing pages that help turn traffic into revenue. With PageFly, you can drag and drop your way to high-converting landing pages that engage shoppers and grow revenue for your business.

    PageFly helps bring your website pages to life with intuitive page-building features and pre-made elements that help you design your storefront how you want it. With its user-friendly interface and pre-built elements, it offers a convenient solution for new Shopify store owners looking to improve their performance.

    Key benefits:

    • Simple drag-and-drop landing page builders that help create pages that convert.
    • Build landing pages with or without code.
    • Suitable to build pages of any type and on any device.

    Pricing: Free plan available. Paid plans start from $24/month.

    Shopify Review | The Sustainable Watch Company

    “Really easy to use, similar to the Shopify page builder. Really knowledgeable, helpful support and after-sales service.”


    6. Stamped Product Reviews & UGC


    When a customer has a positive interaction with your brand they’re more likely to tell other people about you.

    With Stamped, you can encourage customers to leave reviews after positive experiences with your brand, then use those reviews to improve your online reputation and stand out from the crowd.

    Key benefits:

    • Collect and showcase product reviews to build trust and transparency.
    • Improve your website’s SEO and Google Shopping rankings.
    • Gain deeper insights into what your customers think about your service.
    • Use reviews to promote your business and drive more sales via your store.

    Pricing: Free plan available. Paid plans start from $25/month.

    Shopify Customer Review, Seed Cycle Brand

    “Stamped Product Reviews is a great app if you want a more minimalist and stylish review app. Their support and technology upgrades are great also!”


    7. Booster: Page Speed Optimizer


    Page load speeds are everything when it comes to conversion. According to Hubspot, website conversion rates drop by an average of 4.42% which each additional second of load time. 

    Booster helps your eCommerce stores prevent lost sales by making your Shopify store pages feel like they load almost instantly. With Booster, you can pre-load landing pages and increase your website performance without needing any code.

    Key benefits:

    • Improve your store’s load speeds on desktop and mobile.
    • Reduce bounce rates and improve your chances of conversion with faster loading times.
    • Pre-load landing pages in the background when a customer hovers over a website link.

    Pricing: Free

    Shopify Customer Review, Zael Findings

    “Very friendly customer service quick to respond and if you are ever looking for a service to get a speed boost I highly recommend for you to check it out.”


    8. Appstle Subscriptions


    Subscription-based selling provides a consistent, predictable revenue stream from your best customers. If you're running a subscription-based business model, then Appstle Subscriptions is the perfect solution for managing orders and driving repeat purchases.

    The app makes it easy to choose and manage subscriptions via the Shopify checkout page and encourages customers to spend more with personalized product offers, up-selling and product bundling. This helps increase customer engagement and provides reliable, recurring revenue.

    Key benefits:

    • Provide subscription plans for customers during their checkout process in Shopify.
    • Allow customers to manage their subscriptions and skip, reschedule or edit deliveries.
    • Drive consistent revenue from customers and up-sell personalized offers and bundles.

    Free to install. Paid plans start from $10/month.

    Shopify Customer Review, Friendly Soap

    “This app works like a dream. It’s really popular with our customers and the support team are very responsive and helpful. Highly recommend.”


    9. Peek! Better Replay & Survey


    Ever wonder why customers aren't converting on your website? If you do, then Better Replay can help. With free session recording and playback options, Better Replay allows you to observe how visitors interact with your site. 

    Boasting a 4.7-star rating on the Shopify App Store, Better Replay eliminates the uncertainty of why your pages aren't converting, helping you enhance your user experience and increasing conversions.

    Key benefits:

    • Learn how your visitors interact with your website with session recordings.
    • No more guesswork. See exactly why your landing pages aren’t converting to sales.
    • Gain insights into customer behavior and improve your website conversions.

    Free. Paid plans start from $29/month.

    Shopify Customer Review, Smaller Living

    “I recommend gaining knowledge of what leads to a bounce rate. You can review live sessions, and it shows where you are losing customers.”


    10. Easyship - All in one Shipping


    Online shoppers have extremely high expectations when it comes to shipping times and order management. According to a Retail Dive study, 62% of shoppers expect to receive their shipping orders to arrive in less than 3 days. 

    Easyship is an all-in-one shipping management platform that helps Shopify businesses manage their shipping operations and save time and money. The app helps customers easily compare costs and delivery times with dynamic rates during the checkout process. It helps you create a tailored shopping experience and requires little effort so you can focus on growing your business.

    Pricing: Free plan available. Paid plans start from $29/month.

    Shopify Customer Review, Mokuyobi

    “I use this app to help fulfill our orders efficiently. It has worked great in the 3+ months that I have been working where I currently am. So far I have not had any real issues with Easyship.”


    11. Klaviyo


    In the world of eCommerce and retail, customer relationships are everything. Klaviyo is a unified customer marketing platform that revolutionizes the way you connect with your customers, helping you build profitable relationships with intuitive features like email marketing, SMS, automations, forms, and reviews.

    Klaviyo's intelligent marketing automation features make it easy to earn more revenue without resorting to ineffective batching and blasting. The well-known Shopify app delivers unmatched speed and time-to-value, empowering you with best-practice marketing templates that are ready to go live from the start.

    Key benefits:

    • Deliver tailored experiences to each customer, increasing the ROI of your email marketing.
    • Save time and effort with automated workflows that nurture leads and engage customers.
    • Leverage your customer data and analytics to make informed decisions that drive growth.

    Did you know? You can integrate Klaviyo's advanced customer marketing features with Marsello's loyalty software to create advanced customer segments that can be leveraged to craft highly-personalized campaigns that engage customers and grow revenue.

    Learn more about Klaviyo and Marsello's integration.

    Pricing: Free to install. Paid plans start from $30/month.

    Shopify Customer Review, Wingback

    "Klaviyo provides vastly superior data on every customer, every automation, and every campaign, helping us make better decisions and drive greater ROI each month. The support guides are really comprehensive, their team is always quick to provide guidance and the platform is constantly improving."


    So, which Shopify apps should I install?

    Whether you're a new eCommerce entrepreneur or an established Shopify store owner, you'll want to take advantage of the many great apps the Shopify App Store has to offer. From all-in-one marketing solutions to shipping and customer service apps, Shopify has something for everyone.

    But the truth is, there's no one-size-fits-all solution for Shopify stores. Each business is unique and faces its own set of challenges, but with the right app, you can overcome these challenges and achieve success.

    Before you start your app store search, we suggest you take a moment to reflect on your business goals and needs. Ask yourself these simple questions:

    1. What challenges am I facing as a Shopify business?
    2. What specific tools do I need to address my problems?
    3. What does my ideal state look like, and will this app help me get there?
    4. Does this app have what I need, what is the cost, and am I willing to pay for it?

    By answering these questions, you'll gain a clearer understanding of your business objectives, and it will become easy to choose the apps that align best with your goals.

    Remember, with the right tools at your disposal, you'll be poised for success and ready to take your Shopify store to new heights. Best of luck with your app store search!

    Next read: 7 Steps To A Profitable Loyalty & Rewards Program

    Recommended marketing app for Shopify
    Drive repeat sales with a loyalty program that works in-store and online. Marsello has everything you need to grow your store's revenue.

    View on Shopify

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