<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3353132&amp;fmt=gif">

The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Measuring%20ROI%20does%20your%20loyalty%20program%20deliver%20value%20webinar.png
Marketing Tips Loyalty Marketing
Measuring ROI: Does Your Loyalty Program Deliver Value?

How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty NZ & Flybuys).

AuthorAvatar

Francesca Nicasio

Loyalty & Marketing Expert

Search

SearchIcon CrossIcon
https://f.hubspotusercontent40.net/hubfs/7956896/Alchemy%20Equipments%20VIP%20loyalty%20program%20and%20notification%20email.png
Loyalty Marketing
How to drive repeat customers with a VIP loyalty program (with examples) A VIP loyalty rewards program gives your business a structured way to reward your most loyal customers. Learn the ins and outs of creating tiered loyalty.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Loyalty-Tiers.png
Loyalty Marketing
A complete guide to creating effective tiered loyalty programs Tiered loyalty programs are a business owner's secret weapon to establishing life-long customer relationships. Get it right from the start with our...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Loyalty-Program-Points-System-VIP-Tiers.png
Loyalty Marketing
6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
https://f.hubspotusercontent40.net/hubfs/7956896/Bopple-Blog-Banner.png
Loyalty Marketing Retention Marketing Hospitality
Boost loyalty for hospitality with Marsello, Lightspeed Ordering & Bopple Integrated omnichannel loyalty for hospitality has never been so easy! Read how Marsello, Bopple, & Lightspeed Ordering bring seamless hospitality loyalty...
https://f.hubspotusercontent40.net/hubfs/7956896/omnichannel%20shopify%20plus%20apps.jpg
Omnichannel Retail
5 Best Shopify Plus Apps for Omnichannel Retailers We’ve selected our top apps for Shopify Plus retailers. From marketing & foot traffic tracking to CRMs & order fulfillment, find the best apps for your...
https://f.hubspotusercontent40.net/hubfs/7956896/An%20iPhone%20hovers%20over%20a%20product%20and%20the%20camera%20reads%20the%20QR%20code%20on%20the%20tag..jpg
Marketing Tips
Boost your leads using diverse cross-platform marketing Learn how to make the most of your sales channels and marketing platforms by first understanding which platforms will perform best for your business.
https://f.hubspotusercontent40.net/hubfs/7956896/Blog%20Images/retail_customer_engagement_blog_marsello_banner.jpg
Marketing Tips
Improve retail customer engagement with these 7 marketing touchpoints How do you ensure your customers‘ experiences are enjoyable, memorable, & seamless across all your stores? Short answer: marketing touchpoints.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello%20x%20Firestone%20Digital%20above%20the%20words%20Agency%20Partner%20Interview.png
Omnichannel Retail
Building an omnichannel retail strategy with Firestone Digital Marsello's Partnership's Manager sits down with Sam at Firestone Digital to chat about the future of omnichannel retailers and agency involvement.
https://f.hubspotusercontent40.net/hubfs/7956896/7_tips_atlas_blog_marsello_banner.jpg
Email Marketing
How to develop a retail email marketing strategy – 7 do’s & don’ts Navigate retail email marketing for yourself with our 7 dos and don't to combat simple mistakes that often occur in email marketing strategies.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello_Blog_Atlas_Omnichannel_Trends_banner.jpg
Omnichannel Retail
Top 8 Omnichannel retail trends to look out for in 2021 Learn which omnichannel retail trends will continue to shape the online and in-store retail landscape in 2021 and beyond. Have you mastered these trends?
https://f.hubspotusercontent40.net/hubfs/7956896/Birds-eye%20shot%20of%20feminine%20hands%20holding%20a%20tablet%20and%20scrolling%20through%20images.%20House%20plants%20sit%20on%20the%20table%20around%20the%20hands..jpg
Marketing Automation
What is marketing automation & how can retailers take advantage of it? Marketing automation is arguably one of the most essential secret weapons in an omnichannel retailer's arsenal... but how do you know you're doing it well?
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Shopify-Plus-Blog.png
Shopify Plus
Marsello is officially a certified Shopify Plus App Partner Marsello has been selected to join the Shopify Plus Certified App Partner Program. What does this new partnership mean for Marsello retailers?
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png
Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello_Cutomer-Referrals.png
Loyalty Marketing
Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp
Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png
Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/retail%20assistant%20at%20a%20spots%20store%20serving%20a%20customer.webp
Loyalty Marketing Artificial Intelligence
How to Turn Customer Loyalty Data into a Competitive Advantage In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Loyalty%20Pulse%20Check%20Blog%20Banner.png
Loyalty Marketing News & Updates
Marsello releases its first Loyalty Pulse Check The Loyalty Pulse Check 2025 is an analysis of current and future trends gleaned from a recent survey of small-to-medium businesses using loyalty programs.