So you want to apply your Customer Segmentation knowledge to your aquisition marketing. Learn the ropes with Part 3 of the Customer Segmentation Series.
Learn the finer details of retention marketing when targeting customer segments. Create personalized marketing campaigns that will deliver the highest ROI.
Learn how RFM customer segmentation works, how to implement it effectively, and how to ensure your customer segments see results in your marketing.
Solve common SEO mistakes before ever even making them with Part 3 of our SEO mini-series.
Part 2 of our SEO series gives you actionable tips on getting started with eCommerce SEO while taking the DIY route!
From ads and influencers to podcasts and Google AdWords, we've put together several effective SEO tactics to help you get the word out about your store.
It’s a new year – the perfect time to be setting goals, making changes, & reassessing processes. Read on to learn how Marsello is bringing in the new year.
As a small business, retail marketing can be one of the biggest challenges almost every small business owner faces. Discover these 8 tips & get inspired.
Repeat customers are every retailer’s dream. Read on to learn the foundations for keeping your customers excited, loyal and engaged.
How much are each of your customers worth to you and how much should you invest in each of them? Learn how to calculate your customers' lifetime value.
Check out our list of 8 Shopify add-ons to help you navigate the festive season with more and more loyal customers.
It’s that time of year where the holiday season starts to get busy for retailers. Get a headstart with our holiday marketing checklist