<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3353132&amp;fmt=gif">

The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mask%20group%20%283%29-1.png
Retail Marketing
Your 2025 Retail Marketing Strategy Starts with the Right Data—Here's How

The best marketing strategies are fueled by data. In 2025, align your goals with data and ensure your marketing is set up for success in the year ahead.

Francesca Nicasio

Loyalty & Marketing Expert

Search

SearchIcon CrossIcon
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello-_SMS-GoogleReview-Blog.png
Google Reviews
How to Request and Manage Google Reviews From Customers In-store and Online Requesting and responding to Google Business Reviews can feel like a big task. Learn how to manage reviews and target the right customers for valuable...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello-_Google-Reviews-Blog.png
Google Reviews
How to Encourage Google Reviews From Your Customers Learn how to promote and acquire Google business reviews to increase your online presence and brand recognition – activate your reviews strategy today!
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello-Masterclass.png
Loyalty Marketing
How to Increase Repeat Business and Revenue with a Loyalty Program In this Cin7 Masterclass, Marsello CRO Rory Moss dives into how successful loyalty marketing drives repeat business and increases revenue.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-_Shopify-Features-Roundup.png
Shopify Product Recommendations Loyalty Marketing Shopify Plus Shopify Flow Google Reviews
What’s new for Marsello x Shopify retailers in 2022? From Shopify Theme Extensions and Google reviews to a new and improved user experience, we wrap up the biggest changes to Marsello for Shopify users.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-_Shopify-Flow-Blog.png
Shopify Plus Shopify Flow
How to master loyalty automation with Marsello's Shopify Flow connection Learn how to automate custom loyalty rewards and encourage customer engagement by enabling Marsello’s Shopify Flow connection.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-_Ecwid-Launch-Blog-1.png
Ecwid by Lightpeed
What a Marsello & Ecwid by Lightspeed integration means for retailers Learn how to supercharge your marketing for your Ecwid-powered store with Marsello.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Heartland-POS.png
Heartland Retail POS
What a Marsello & Heartland Retail POS integration means for retailers Run Marsello-powered marketing across all your brick-and-mortar & online stores by integrating seamlessly with Heartland Retail & your eCommerce platform.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/marsello-x-keep-cart-marketing-automations.png
Abandoned cart automations are just the tip of the iceberg. Recovering abandoned carts is just the tip of the iceberg. Here's how you can streamline business operations and increase Shopify revenue with automation.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Redeeming-Loyalty-Coupons.png
Loyalty Marketing
Redeeming loyalty coupons through a POS system Learn how to activate loyalty coupons and customer loyalty at your in-store POS.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Common-Traits.png
Loyalty Marketing
Creating effective customer segmentations through loyalty programs With customer segmentation, you can create personalized marketing campaigns that appeal directly to customers based on their purchase behavior. Learn how!
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Free-Shipping.png
Loyalty Marketing
Guide to creating free shipping rewards & boosting revenue for your business Free shipping rewards are a powerful loyalty tactic proven to get customers shopping and boost revenue. Learn how to make the most of them for your...
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Common-Traits.png
Loyalty Marketing
Common traits between the best customer loyalty programs We’ve done the research and reviewed the common traits that all the best customer loyalty programs have. Want to be one of them? Keep reading
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png
Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/pexels-george-milton-6953875.jpg
Retail
10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Automated-Birthday-Email-Discount-Code.png
Loyalty Marketing Retention Marketing
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png
Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Loyalty-Program-Points-System-VIP-Tiers.png
Loyalty Marketing
6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/do%20loyalty%20programs%20really%20work.png
Loyalty Marketing
Do Loyalty Programs Work? A Psychological and Economic Analysis This article takes an in-depth look at loyalty programs, why they work, and why some initiatives are more effective than others.
BackButtonX

By signing up, you agree to Marsello’s Terms of Service and Privacy Policy

LoginIcon

Already have an account? Login →

QuoteIcon

Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.

Hayley Greenstein

LEGO® Certified Stores

QuoteIcon

Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.

Luke Simonsen

Federation +

QuoteIcon

[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.

Daniel Pantaleo

Pinjarra Bakery