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Marketing Tips Loyalty Marketing
Measuring ROI: Does Your Loyalty Program Deliver Value?

How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty NZ & Flybuys).

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Francesca Nicasio

Loyalty & Marketing Expert

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Social Media Marketing Sales Tracking
5 Tips for Tracking Social Media Sales In this post, we’ll shed light on the key steps and best practices you must take to effectively track and measure sales you’ve generated via social media.
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Social Media Marketing Sales Tracking
How To Turn Social Media Engagement Into Sales Here are three strategies you can use to take that engagement and convert followers into paying customers.
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Cyber Monday Social Media Marketing Black Friday
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Marketing Tips Cyber Monday Black Friday
Top 8 Marketing Hacks For Black Friday/Cyber Monday Campaigns Here are the Top 8 Black Friday & Cyber Monday marketing strategies that big-box retailers use — and don’t want you to know.
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Marketing Automation SMS Campaigns
SMS Product Update: 50% Reduced Rates, Automations, Merge Tags, and Emojis We've introduced new features to make SMS marketing smarter and improve ROI, including SMS automation templates, automation library, merge tags and emojis
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Marketing Tips Social Media Marketing
Cutting Costs? 3 Marketing Strategies You Can’t Afford To Drop In A Recession Marsello CEO Brent Spicer discusses the state of the global economy, and how a market slowdown presents opportunities for independent businesses.
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SMS Campaigns
SMS: Have you forgotten about this powerful marketing tactic? Used in the right context, SMS is a truly powerful marketing tactic. The key? It all comes down to following the tried-and-true recipe for success.
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Marketing Automation
4 Simple Marketing Automations For Easy Revenue Wins [With Examples] In this article, we’ve compiled a list of four marketing automations you can set-and-forget to generate a stream of consistent, predictable revenue.
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Hospitality News & Updates
Order up! Marsello is now even better at serving hospitality businesses. When converting customers into regulars, hospitality businesses have unique challenges. These 4 features help merchants build valuable customer...
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Loyalty Marketing
How Marsello empowers Lightspeed Restaurant merchants to increase revenue Loyalty and customer marketing now work seamlessly within Lightspeed Restaurant POS, so merchants have all their sales and marketing in one place.
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Loyalty Marketing
Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
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How to Request and Manage Google Reviews From Customers In-store and Online Requesting and responding to Google Business Reviews can feel like a big task. Learn how to manage reviews and target the right customers for valuable...
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Loyalty Marketing
Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
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Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Loyalty Marketing
7 Best Examples Of SMB Loyalty Programs [Retail & Hospitality] This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.
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Loyalty Marketing
Loyalty Programs: What is the Return on Investment (ROI)? Here's how to calculate the return on investment of your loyalty program. Calculate the expected ROI of your loyalty program, or your past ROI.