Customer Segmentation Series Part 3: Acquisition Marketing
So you want to apply your Customer Segmentation knowledge to your aquisition marketing. Learn the ropes with Part 3 of the Customer Segmentation Series.
Customer Segmentation Series Part 2: Retention Marketing
Learn the finer details of retention marketing when targeting customer segments. Create personalized marketing campaigns that will deliver the highest ROI.
Customer Segmentation Series Part 1: Segmentation & RFM
Learn how RFM customer segmentation works, how to implement it effectively, and how to ensure your customer segments see results in your marketing.
SEO Series Part 3: Common Mistakes Retailers Make When It Comes to Seo
Solve common SEO mistakes before ever even making them with Part 3 of our SEO mini-series.
SEO Series Part 2: Making Search Engine Optimization More Affordable
Part 2 of our SEO series gives you actionable tips on getting started with eCommerce SEO while taking the DIY route!
SEO Series Part 1: Getting Started With Search Engine Optimization
From ads and influencers to podcasts and Google AdWords, we've put together several effective SEO tactics to help you get the word out about your store.
From the Year That Was, to the Year Ahead: 2018-2019 Recap
It’s a new year – the perfect time to be setting goals, making changes, & reassessing processes. Read on to learn how Marsello is bringing in the new year.
Getting started with small business marketing on a budget: 8 ways
As a small business, retail marketing can be one of the biggest challenges almost every small business owner faces. Discover these 8 tips & get inspired.
Retention Marketing 101: How to Keep Customers Coming Back
Repeat customers are every retailer’s dream. Read on to learn the foundations for keeping your customers excited, loyal and engaged.
5 Ways to Measure Retail Customer Lifetime Value
How much are each of your customers worth to you and how much should you invest in each of them? Learn how to calculate your customers' lifetime value.
Top 8 Shopify Add-ons for the Holiday Season
Check out our list of 8 Shopify add-ons to help you navigate the festive season with more and more loyal customers.
Holiday Marketing Checklist for Small Business Retailers
It’s that time of year where the holiday season starts to get busy for retailers. Get a headstart with our holiday marketing checklist