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The Marsello Blog

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Loyalty Marketing News & Updates
Marsello releases its first Loyalty Pulse Check

The Loyalty Pulse Check 2025 is an analysis of current and future trends gleaned from a recent survey of small-to-medium businesses using loyalty programs.

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Brent Spicer (Spice)

Loyalty & Marketing Expert

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Social Media Marketing Sales Tracking
How To Turn Social Media Engagement Into Sales Here are three strategies you can use to take that engagement and convert followers into paying customers.
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Cyber Monday Social Media Marketing Black Friday
Social Media Planning for BFCM: 7 Best Practices to Implement We’ve put together a list of the top social media planning practices your brand should follow to attract and retain customers in the 2022 holiday season.
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Marketing Tips Cyber Monday Black Friday
Top 8 Marketing Hacks For Black Friday/Cyber Monday Campaigns Here are the Top 8 Black Friday & Cyber Monday marketing strategies that big-box retailers use — and don’t want you to know.
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Marketing Automation SMS Campaigns
SMS Product Update: 50% Reduced Rates, Automations, Merge Tags, and Emojis We've introduced new features to make SMS marketing smarter and improve ROI, including SMS automation templates, automation library, merge tags and emojis
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Marketing Tips Social Media Marketing
Cutting Costs? 3 Marketing Strategies You Can’t Afford To Drop In A Recession Marsello CEO Brent Spicer discusses the state of the global economy, and how a market slowdown presents opportunities for independent businesses.
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SMS Campaigns
SMS: Have you forgotten about this powerful marketing tactic? Used in the right context, SMS is a truly powerful marketing tactic. The key? It all comes down to following the tried-and-true recipe for success.
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Marketing Automation
4 Simple Marketing Automations For Easy Revenue Wins [With Examples] In this article, we’ve compiled a list of four marketing automations you can set-and-forget to generate a stream of consistent, predictable revenue.
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Hospitality News & Updates
Order up! Marsello is now even better at serving hospitality businesses. When converting customers into regulars, hospitality businesses have unique challenges. These 4 features help merchants build valuable customer...
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Loyalty Marketing
How Marsello empowers Lightspeed Restaurant merchants to increase revenue Loyalty and customer marketing now work seamlessly within Lightspeed Restaurant POS, so merchants have all their sales and marketing in one place.
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Loyalty Marketing
Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
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Google Reviews
How to Request and Manage Google Reviews From Customers In-store and Online Requesting and responding to Google Business Reviews can feel like a big task. Learn how to manage reviews and target the right customers for valuable...
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Google Reviews
How to Encourage Google Reviews From Your Customers Learn how to promote and acquire Google business reviews to increase your online presence and brand recognition – activate your reviews strategy today!
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Shopify Retail
Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...
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Loyalty Marketing Artificial Intelligence
How to Turn Customer Loyalty Data into a Competitive Advantage In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.
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Loyalty Marketing Retention Marketing
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.